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Nonprofit Leadership Traits

Matching Gift Participation Rates

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Has your organization ever taken a look at which companies are consistently providing matching gift donations to your organization?

If you have, you may notice that a disproportionate number of matching gifts come from a select few companies.

Survey Results | Participation Varies Widely by Company:

The Chronicle of Philanthropy released a report entitled “How America’s Biggest Companies Give” which was compiled from their Corporate Giving Survey.

Employee Matching Gift Participation Rates

Key Insights on Matching Gift Participation Rates:

Insight #1: 65% of Microsoft employees request a match from the company compared to less than 15% for Xerox, Dell, and Verizon. This is a direct result of Microsoft being one of the best at communicating matching gift information to employees.

Insight #2: Pfizer leads companies in the pharmaceutical industry with over 30% of employees participating in the company’s matching gift program.

Insight #3: Matching gift programs are widely utilized by employees in the financial services sector. American Express leads the pack with 70% of employees requesting the company match at least one charitable donation.

Insight #4: Based on this sample of companies, the consumer goods sector has the lowest employee participation rates. Of the companies that provided data, Johnson & Johnson leads the sector with 25% of employees having one or more donations matched by the company.

 

Impact on your Organization’s Matching Gift Revenue: Home Depot vs. Coca-Cola:

For instance, both Home Depot (~13K Atlanta employees) and Coca-Cola (~5K Atlanta employees) are headquartered in Atlanta and offer similar matching gift programs.

One would expect Atlanta based nonprofit organizations to receive a significant number of matching gift donations from each of these companies. Unfortunately that doesn’t appear to be the case. The majority of nonprofits we’ve spoken to self-report far more matching donations from Coca-Cola compared to Home Depot each year. **

 

So what causes this discrepancy?

Organizations typically explain this phenomenon by talking about the number of employees each company has in the area. While it’s true that a company with a major presence in a city is more likely to provide a larger number of matching gifts, there’s an even more important factor.

How well a company internally promotes matching gifts dictates how likely an employee is to know about the program and submit matching gift requests.

We know it doesn’t take a genius to come up with the above statement, but it’s true. So many employees at companies with matching gift programs have no idea their employer offers a program. If an employee / donor lacks knowledge of their company program, there’s no way they’ll submit a matching gift request.

 

Closing the Gap:

Although your organization can’t change how widely companies promote matching gifts to their entire employee base, you can greatly influence the percentage of your donors who submit matching gift requests.

If you raise awareness and make it easy for your donors / their spouses to submit matching gifts, you can increase matching revenue.

We recommend nonprofits promote matching gifts in three locations:

  1. In the donation process
  2. Across your website
  3. In your communications

If you effectively promote employee matching gifts to your donors, you can overcome low participation rates.

Data Sources:
*Based upon a publicly available survey of companies which was conducted by The Chronicle of Philanthropy.
**Based on our conversations with membership and development managers at select Atlanta organizations.

Team volunteer grants

Team Volunteer Grants | Leveraging Company-Sponsored Events

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You’ve probably already heard of employee matching gift and volunteer grant programs, but has your organization looked into the benefits of corporate team volunteer grants?

What are corporate team volunteer grants?

Team volunteer grants are corporate giving programs in which a company provides a monetary donation to nonprofits when a group of employees volunteer together.

Corporations offer these programs to promote team building and community service.

These corporate grant programs have the potential to be a win-win for everyone involved. If your organization can design appealing opportunities for groups of corporate employees to come out and volunteer, everyone wins!

  • Your organization receives volunteer support from a group of individuals
  • The group of employees has an enjoyable and rewarding team-building event
  • The corporation gets to give back to the community
  • Your organization receives a grant from the company

Examples of team volunteer grant programs:

AMD Team Volunteer Grants

AMD:

Through Advanced Micro Devices’ Grant Incentives for Volunteer Efforts (GIVE), the company provides grants of $15 per hour volunteered when individual employees volunteer with a nonprofit.

To make AMD’s volunteer incentive program even better, the company provides grants when groups of employees volunteer together. Through AMD’s Team Development Grants, when teams of five or more employees volunteer together for at least 10 total hours (2 hours each), the school / organization is eligible for a $500 grant.

Learn more about AMD’s volunteer grant programs.

 

CarMax:

CarMax Cares Team Volunteer GrantThrough The CarMax Foundation, an Associate can make a team-building event more impactful. When groups of employees volunteer together they’re able to earn a grant from The CarMax Foundation for the nonprofit they’re volunteering with.

Volunteer Team Building Grant amounts are:

  • $500 for eligible donation drives (excludes blood drives) or when five-24 Associates volunteer (see below for runs and walks)
  • $1,000 when five or more Associates participate in a run or walk benefiting an eligible non-profit
  • $1,000 when 25 or more Associates volunteer

Even better is that most of the above grants are doubled for activities taking place in June in celebration of CarMax Cares Month.

Learn more about CarMax’s volunteer grant programs.

 

IBM:

IBM offers both individual and team volunteer grants.

When IBM employees and retirees volunteer individually they are eligible for up to $3,500 in technology grants or $1,000 in cash awards a year for organizations where they regularly volunteer. Employees must volunteer for a minimum of 8 hours a month for five months.

Groups of IBMers or retirees who volunteer together may request up to $7,500 in IBM equipment grants for eligible schools and not-for-profit organizations.

Learn more about IBM’s volunteer grant programs. 

 

Xcel Energy Volunteer Grants

Xcel Energy:

Xcel Energy offers multiple types of employee giving programs. Through Xcel Energy’s individual volunteer grant program, the company provides grants worth $10 per hour volunteered when an employee volunteers with a nonprofit. The company also matches up to $2000 of employee donations to a wide range of nonprofits.

Through Xcel Energy’s team volunteer grant program, when teams of six or more employees participate in a community volunteer project, Excel Energy will donate $500 to the associated nonprofit.

Learn more about Xcel Energy’s volunteer grant programs.

 

Kohl's Volunteer GrantsKohl’s:

When a minimum of five Kohl’s Associates from one location volunteer at least three consecutive hours of their time with a qualifying organization, the nonprofit is given a $500 grant.

Learn more about Kohl’s team grants.

 

Verizon Volunteer GrantsVerizon:

Verizon provides individual volunteer grants worth $750 when an employee volunteers for 50 hours and matches donations up to $5,000 per employee per year.

But perhaps the greatest award comes through Verizon’s team program, where teams of 10 or more Verizon employees who collectively raise funds for a nonprofit or school can have their funds matched up to $10,000 per team and event.

Learn more about Verizon’s volunteer grant programs.

 

Walmart:

Walmart Team Volunteer Grants

Walmart provides $250 for each individual in their volunteer grant program who volunteers at least 25 hours and allows up to four individual grant requests per year.

When five or more associates volunteer at least an accumulated 25 hours, Walmart will grant the team $500. Also, Walmart associates from any department or any facility can volunteer together as a team. Walmart will grant up to $5,000 if associates make a team of 50 volunteers, and each department or facility may submit up to four team grant requests per year.

Learn more about Walmart’s volunteer grant programs.

Team volunteer grants can be a great way to raise additional funds for your organization. Did you know the easiest method for managing these opportunities is with 360MatchPro Volunteer Hub? See how Volunteer Hub can help your team uncover potential for individual and team volunteer grants, volunteer time off, and more here.

For more information on team volunteer grants, check out Double the Donation’s additional resources:


Scale up your organization's corporate volunteer strategy with 360MatchPro 💡
Washington DC Matching GIfts

Washington, DC Companies which Match Employee Donation

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As the nation’s capital, Washington D.C. has a large variety of non-profits and corporate offices. Consequently, there are numerous opportunities for non-profits to take advantage of matching gift programs and volunteer grants.

Statistics on DC Matching Gift Companies

From a non-profit’s standpoint, DC is one of the best cities to headquarter. The presence of the Federal government allows for major funding opportunities for a variety of organizations.

  • There are over 4,100 non-profits in the DC area, a number that continues to grow each year
  • According to National Center for Charitable Statistics, non-profits in the metropolitan area bring in over fifteen billion dollars annually from private donations and government grants

Companies in DC with Matching Gift Programs

There are a number of Fortune 500 companies with offices in the District that offer matching gift programs.

Fannie Mae

fannie-mae-matching-gifts

Fannie Mae, the financial services company, is one of the largest employers in the District that offers a matching gift program. They provide up to $2,500 in matching gift funds for all non-profits for part-time employees, full-time employees, and spouses.

Additionally, they provide volunteer grants up to $500 for 100 hours of volunteer service, which sets it apart from other corporations.

Learn more about Fannie Mae’s employee giving programs.

Verizon

verizon-matching-gifts-program

Verizon is another large company in the DC area. They offer a matching gift program that provides up to $5,000 for any education-related non-profit and up to $1,000 for other types of non-profits. The matching gift program is available to all current and former employees.

Verizon also offers volunteer grants of up to $750 for employees who volunteer for a total of 50 hours.

Learn more about Verizon’s employee giving programs.

Booz Allen Hamilton Consulting

booz-allen-hamilton-matching-gifts-program

Booz Allen is another company headquartered in DC. They do not donate matching funds like similar companies in the area, but instead give larger volunteer grants when Booz Allen Hamilton employees volunteer. For 40 hours of employee volunteerism they will give $500, and for 80 hours of volunteer service a nonprofit can receive $1,000.

Learn more about Booz Allen Hamilton’s volunteer grant program.

Graham Holdings Company (Washington Post/Kaplan)washington-post-matching-gifts

Graham Holdings Company supports wide variety of charitable organizations, specifically organizations related to:

  • Civic and Community Services
  • Health and Human Services
  • Education
  • Culture and Art

Graham Holdings has a matching gift program in place, which will match a minimum of $25 and a maximum of $2,000 per employee per year. The company matches at a 1:1 ratio for nonprofits and a 2:1 ratio for educational institutions and organizations where employees are regular volunteers.

Learn more about Graham Holdings Company’s employee giving programs.

GEICO

geico-matching-giftsGEICO, one of the largest companies located in the Washington, DC region, has a matching gift program in which the company will match a minimum of $25 and a maximum of $500 per employee per year at a 1:1 ratio. The company will match up to $5,000 per employee per year at a 2:1 ratio when they donate to educational institutions.

Learn more about GEICO’s matching gift program.

Additional DC Matching Gift Companies

These are only a handful of the companies within the DC area that offer matching gift grants. There are many more to choose from with different matching gift and volunteer grant opportunities. So please, share this with your offices and coworkers to achieve the most amount of money for your non-profit of choice or take a tour of Double the Donation’s matching gift and volunteer grant service!

Cary Matching Gifts

Raleigh, North Carolina can Double Donations with this List of Companies with Matching Gift Programs

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Double the Donation receives requests from nonprofits across the country asking about corporate matching gifts in their area. We decided to create a list of some of those companies in the Raleigh, NC that offer these programs. Nonprofits can double their donations from donors who work for companies offering matching gifts.

List of Companies in Raleigh with Matching Gifts

State capitals are always certain have a large Fortune 500 presence, and many of these companies offer employee giving programs. It’s essential that nonprofits take advantage of these programs, while taking the time to educate their development staff on the benefits of matching gifts.

Check out these companies with a presence in Raleigh and be sure to inform your donors about the benefits of corporate matching gifts.

Caterpillarcat

Caterpillar Inc. will match donations up to $2,000 for every employee. Not all institutions are eligible, however.

Read more about the Caterpillar Inc. matching gift program.

John Deeredeere

John Deere & Company will match employee gifts between $50 and $1,000. At one point the company only matched donations to institutions of higher education but since 2014 rolled out an enhanced matching gift program where John Deere will now match donations to a wide range of 501(c)(3) nonprofits including but not limited to:

  • Higher education
  • K-12 schools
  • Arts and cultural organizations
  • Environmental groups
  • Civic and community groups
  • Health and human service organizations

Read more about the John Deere matching gift program.

Kellogg’skelloggs-logo

Kellogg’s is a nationally recognized brand with employees across the country. The Kellogg company previously match donations on a .5:1 ratio up to $10,000 a year until the middle of 2013. At that time Kellogg’s ended its matching gift program and rolled out its Kellogg’s Cares program.

Through Kellogg’s Cares, the company provides volunteer grants to organizations where employees and retirees volunteer on a regular basis.

Kellogg provides a $100 donation to organizations where an employee or retiree volunteers a minimum of 10 hours during a 12-month period. Each individual is eligible to request up to $500 per year.

Read more about the Kellogg’s Company volunteer grant program.

LexisNexisimages

LexisNexis will match up to $250 a year to most charitable organizations. Part-time employees are eligible.

Read more about the LexisNexis employee giving program.

Learn how to use social media to promote matching gifts today.

Social Media: 12 Matching Gift Posts to Schedule Today

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Social media – we all use it in one way or another. Whether we’re connecting with friends or catching up on the latest breaking news, social media has become an integral part of the daily routines of many.

But are you maximizing the impact of your social media platforms for your fundraising efforts, specifically in regards to matching gift programs?

Remember: With corporate matching gift programs, your organization is able to collect two donations for the price of soliciting one. Through these programs, employers pledge to match the donations made by their employees to nonprofit organizations such as yours, effectively doubling the impact of the original gift. These programs present a huge opportunity to increase your fundraising revenue,and you want to capitalize on them whenever possible.

Promoting corporate matching gift options using Twitter, Facebook, and the like is a quick, easy and cost-effective way (read: free)  to reach your digitally savvy masses.

Social media is incredibly efficient, as you’re able to schedule posts in advance and on a recurring basis. This means you don’t have to remember to continue posting– the networks will do it for you! This paired with the extensive network available to you through these platforms makes social media an opportunity to use to the fullest.

We’re going to examine marketing matching gifts on social media through the following:

  • Sample Matching Gift Posts for Twitter
  • Sample Matching Gift Posts for Facebook

However, before you begin posting about matching gifts on social media– which will inevitably bring forth donors interested in the programs– ensure your internal matching gifts processes are comprehensive.

Learn the best way to market matching gifts.

The Best Way to Market Matching Gifts

Once you begin posting about matching gifts on social media, there’s a decent chance you’ll have a few interested donors inquiring about their eligibility. The easiest way to push donors in the right direction and get them started with the matching gift process is by simply directing them to a comprehensive matching gift tool!

For example, Double the Donation’s 360MatchPro is the perfect tool for nonprofits looking to build their matching gifts solicitation processes. Embed this comprehensive, searchable database directly on your donation form and website, and then link to it in your social media posts. Then, when donors see your posts and are interested, they know exactly where to look to search for their own eligibility!

Additionally, this automated matching gifts tool allows for the immediate searching of a donor’s eligibility upon making a donation. Once an eligible donor is identified, the software sends automated marketing communications to inform the donor of matching gift opportunities.

Matching gift software provides you with an easy way to manage the influx of interest generated by social media posting. Now, let’s check out the following 12 sample posts to inspire your Twitter and Facebook-based matching gift marketing.

Twitter is a great tool to market matching gifts.

Learn how to use Twitter in your matching gift marketing.Sample Matching Gift Posts for Twitter

Because of Twitter’s 280-character limitation, be concise and to-the-point in your communications. Further, include a quick link to your organization’s giving page, website, or dedicated matching gift page so interested donors can access it on-the-fly via tweet

Here are some example matching gift tweets:

1. Did you know your gift can be doubled, tripled & even quadrupled? Your employer might offer matching gift programs.

 

2. Did you donate to us this year? There’s still time to submit a matching gift request from your employer!

 

3. It’s February – do you love us? We love you, too! Click here to see if your company will double your donations:  <insert URL>

 

4. Ever wonder if your employer matches donations? Search our database to learn more about your employer at <insert URL>.

 

5. Last year, we raised $X from corporate matching gift programs – help make 20XX a better year!

 

6. Did you know that tons of organizations offer matching gift opportunities? Check to see if yours does.

 

7. It takes just a few minutes to submit corporate employee matching gift forms… have you submitted yours?

 

Additionally, with retweets, donors can also easily share the word about your organization’s offering. The platform was made with efficiency in mind—so if you want to simply and quickly inform your donors, Twitter is a great place.

However, to educate donors about matching gifts through more in-depth communications, consider using Facebook.

Facebook is a great tool for marketing matching gifts.

Learn how to use Facebook when marketing matching gift programs.Sample Matching Gift Posts for Facebook

Facebook doesn’t present the challenge of character limitations as Twitter does, but that doesn’t mean you can ramble on. The following examples balance offering more in-depth information with catering to the shorter attention span associated with the internet.

Here are some example matching gift posts for Facebook:

1. We sincerely appreciate all donations to <Your Organization’s Name>! Did you know that your generosity has the potential to be doubled, tripled, or even quadrupled? Check to see if your employer offers a matching gift program!

 

2. What do Microsoft, Bank of America, IBM, and Verizon all have in common? Each one matches donations made by their employees’ to nonprofit organizations. This means that if you donate, or have donated to <Your Organization’s Name>, and work for one of these four companies, the company will double your donation. Many major employers offer similar programs. Search <insert URL> to find out if your employer offers something like this, as well as to access program guidelines, how-to instructions, and relevant forms.

 

3. A huge thanks to all of our donors, and a double thanks to those who submit matching fund requests from their employers! Does your employer offer a program like this? Check today!

 

4. Help us <Your Organization’s Mission>. Ask your employer to match, double, or even triple your donation today! Check out your organization’s matching gift options here: <insert URL>

 

5. We like to brag that our donors are the best. Not only do they contribute to us, but they also take the extra step to see if their employer offers a matching gift program that may double the total donation to our organization! Have you checked to see if your company offers a matching gift option? Thanks for being a super donor if so! Check here to see if your company has a program like this: <insert URL>

 

Just as with Twitter, donors can easily share your Facebook posts with their friends and family. It’s a great way to get in front of new donors you might not reach otherwise!

If used correctly, social media can be a valuable resource in marketing matching gift opportunities. For more information on how to use social media to market matching gift programs, check out some additional social media ideas.

St. Petersburg Matching Gifts

Companies with Matching Gift Programs in Tampa, Florida

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Nonprofit Matching Gift Programs

Matching gifts are becoming a favorite way of giving among America’s top companies. Matching gifts are an easy way to double your current donations. Familiarize your organization staff with this list of companies.

Unfortunately, many donors are unaware that their companies have these programs. Often the responsibility falls on nonprofits to inform their donors.

List of Companies in Tampa

Tampa has a dynamic economy that relies on industry, national defense, tourism, and shipping. The city is home to several multinational corporations and Fortune 1000 companies, many of which operate employee giving programs.

Learn about the top companies in Tampa, Fl with matching gift programs. Use this list to help your organization optimize its fundraising efforts.

Honeywell

Honeywell  does not currently offer matching gift programs, but it does offer an employee volunteer grant program. Volunteers can earn up to $500 for a nonprofit by volunteering 50 hours.

Read more about the Honeywell employee volunteer grants.

Humana

Humana will match up to $1,000 for each of its employees who donate to eligible causes. The company also offers an interesting incentive for volunteers.

Read more about Humana’s employee giving programs.

Publix

Publix will match donations made between $25 and $5,000 per employee. Part-time workers and retirees are eligible.

Read more about the Publix matching gift program.

USAA

USAA will match gifts made between $25 and $500. They match on a 1:1 ratio. See if your organization is eligible.

Read more about the USAA matching gift program.

Interested in learning how Double the Donation increases nonprofit fundraising with employee matching gifts?

Learn about the top companies in New York City with matching gift programs.

New York Companies with Matching Gift Programs

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Double the Donation’s nonprofits clients come from all across the country⁠—so we wanted to highlight a few select matching gift companies in key markets. Like most major metropolitan areas, New York is home to tons of notable employers, many of whom offer matching gift programs.

Is your New York-based organization tapping into this source of corporate giving?

To help you launch or finetune your strategy, we’re going to look at the following matching gift companies your team should be aware of:

  • JPMorgan Chase & Co.
  • Verizon
  • IBM
  • Goldman Sachs Group
  • American International Group

Follow along for a look at New York City’s corporate philanthropy and the tools you can use to discover these opportunities.

Learn about New York City's corporate philanthropy statistics.

Statistics on New York Matching Gift Companies

If you dig into your organization’s database of corporate donors from the past few years, you’ll probably notice you received matching gifts from a variety of companies. Some are probably headquartered in your area, while others may have a much smaller presence.

Here are a few statistics on the New York market that may interest you:

Now, let’s dive in!

Learn how to discover matching gift programs in New York City.

Discovering Matching Gift Opportunities in Metropolitan Areas

The fact that New York has major matching gift opportunities means little if nonprofits don’t capitalize on them. If you’re like most organizations, you probably aren’t reaching your full corporate philanthropy potential.

A great place to start is making sure everyone in your organization is familiar with the largest employers in your area. If you want to take it a step further, however, consider providing donors and volunteers with detailed information about their employer or their spouse’s employer.

360MatchPro, a marketing automation platform suited for nonprofits looking to improve their existing matching gift processes, can help. With this software, your organization can automatically identify and contact eligible donors regarding matching gifts.

Identify matching gift companies in New York with 360MatchPro

With that, continue reading for a look at New York City’s top 5 companies with matching gift programs.

Follow along for a list of the top companies in New York City with matching gift programs.

Companies in New York with Matching Gift Programs

Check out the top companies in New York City with matching gift programs.

Of the top companies in New York City, those highlighted offer matching gift or volunteer grant programs. It would be difficult to go into detail regarding every company in New York offering matching gift programs, so we’ve highlighted some of the area’s largest employers for this list. 

Based on the current Fortune 500 list, JPMorgan Chase and Verizon are the two biggest companies in New York City. Even better? Both offer matching gift programs!

Further, we’ve included IBM, Goldman Sachs Group, and American International Group, each of which is a large employer in the city offering matching gifts.

JPMorgan ChaseJP Morgan Chase is a top company in New York City with a matching gift program.

JPMorgan Chase offers both a matching gift and volunteer grant program. The company matches up to $1,000 per employee or retiree each year to pretty much any school or nonprofit.

The company also offers a tiered volunteer grant program where grants average $10 per hour volunteered. The grant amount varies based upon the number of hours an employee volunteers.

Learn more about JPMorgan Chase’s employee giving programs.

Verizon

Verizon is a top company in New York City with a matching gift program.

Verizon offers both a matching gift and volunteer grant program for employees. The company matches up to $5,000 to schools and $1,000 to all other nonprofits per employee each year.

Additionally, through the Verizon Volunteer Incentive Program, employees who volunteer for 50 hours in a calendar year can request a $750 grant for an organization.

Learn more about Verizon’s employee giving programs.

IBMIBM is a top company in New York City with a matching gift program.

IBM also offers multiple types of employee giving programs. Not only does the company offer matching grants on donations and cash grants for volunteering, but it also allows nonprofits to receive a significantly larger donation if the organization elects to receive IBM technology instead of cash.

For instance, IBM offers a 2:1 technology grant on employee donations. This means that if an IBM employee donates $500 to your organization, you can receive $1,000 in IBM equipment or $500 in cash.

Learn more about IBM’s employee giving programs.

Goldman Sachs

New York Matching Gift Company example: Goldman Sachs

Goldman Sachs, an investment banking company based in New York City, New York, offers a generous matching gift program that current, full-time employees are encouraged to take part in.

In fact, the company agrees to match donations between $50 and $20,000 at a 1:1 ratio to nearly all nonprofit organizations—including educational institutions, health and human services, arts and cultural organizations, civic and community groups, environmental nonprofits, and more.

Learn more about Goldman Sachs’ employee giving programs.

American International Group (AIG)AIG is a top company in New York City with a matching gift program.

AIG focuses its philanthropic efforts on three main groups of giving:

  • Safety – auto safety, disease prevention, programs that help prevent improper use of prescription drugs
  • Security – financial and educational programs that drive safety
  • Disaster Relief – including support of disaster preparedness and repair of infrastructure in the wake of a catastrophe

AIG has a matching gift program with a minimum match of $25 and a maximum of $10,000 per employee per year.

Learn more about AIG’s employee giving programs.

But that’s not all!

Other NY-based Fortune 500 companies with employee matching gift and volunteer grant programs include:

Bottom line: Many of New York’s leading employers match donations employees make to nonprofits. Make sure everyone in your organization’s membership and development offices is familiar with major employers in your area that match employee donations.