New Matching Gift Academy: Training + Insights for Fundraisers
Double the Donation is excited to announce the launch of our Matching Gift Academy, a new learning platform that helps organizations gain a deeper understanding of matching gift best practices and identify opportunities to maximize their 360MatchPro account usage.
The launch of the Matching Gift Academy represents Double the Donation’s continued commitment to helping organizations of all sizes fully harness the power of corporate matching gift education. The content covered will span a variety of topics that include marketing matching gifts, verifying matching gift requests, fine-tuning your corporate partnership plans, and using your matching gift technology to its fullest potential.
No matter the volume of matching gifts your organization receives, the Academy contains valuable insights that, when incorporated into your strategy, will help you raise more—without all of the guesswork.
Interested in learning more about the Matching Gift Academy and how you can use it to propel your matching gift efforts to the next level? You’ve come to the right place!
In this guide, we’ll cover:
Let’s dive in and learn more about this exciting launch!
Who Can Benefit from Enrolling in the Academy?
As the matching gift landscape continues to expand, fundraising organizations must cultivate strong matching gift knowledge among team members. The content in our Matching Gift Academy offers succinct, valuable resources to aid in that knowledge cultivation.
Whether you are a matching gift coordinator, a director of development, a marketing professional tasked with incorporating matching gifts into campaigns, or a finance professional that handles incoming matching gift funds, our content will enhance your ability to articulate matching gift opportunities and incorporate them seamlessly into your ongoing operations.
Plus, we have rolled out unique training videos that highlight 360MatchPro features. Use these videos to learn if 360MatchPro is right for your organization and to gain a better understanding of the tool. Or, if you are a current user, dive in to learn more about your account and take advantage of all your available features.
Whether your organization is considering 360MatchPro, has a new team member accessing your existing account, or just wants to identify opportunities to better utilize your subscription, you will want to sign up and begin diving into our account insights.
Tip! We recommend using the Matching Gift Academy as an onboarding tool for new team members. Get your new hires up to speed on matching gifts and how your organization prioritizes this fundraising source!
What Types of Content Does the Academy Offer?
Within Double the Donation’s Matching Gift Academy, you will receive access to two learning courses.
Our first learning course “Leveraging Matching Gifts: Strategy Insights” covers an expanse of matching gift fundraising best practices. As you progress through the content in this course, you will gain a robust understanding of the matching gift landscape.
Topics include (but are not limited to):
- Marketing matching gifts;
- Capturing matching gift metrics;
- Encouraging donors to submit requests;
- Cultivating strong relationships with matching gift donors and companies;
- And more!
The curated content can be used to get your team up-to-speed on the industry and will enrich your ability to use matching gifts as a value-add in your fundraising efforts.
Our second learning course “Understanding 360MatchPro: Account Usage Best Practices” offers training and insights on our 360MatchPro matching gift automation tool. The content provided will help you understand and optimize your 360MatchPro account to unlock greater matching gift revenue growth. By following the best practices and familiarizing yourself with 360MatchPro’s standout features, you’ll feel equipped to finetune your strategy moving forward and derive the most value from your subscription.
How is the Content Structured?
Content within the Matching Gift Academy is primarily delivered through video lessons, taught by our instructor, a matching gift expert with plenty of insights to share. However, to supplement your learning, we have also compiled relevant blog articles, PDF resources, and slide decks that can be leveraged to enhance your knowledge. These resources are accessible from within the course.
Each course is divided into modules that are broken down even further into lessons. This content structure allows you to digest information and self-pace your learning according to your schedule.
While the course content is parsed out in this structure, you will not need to watch the content in any particular order. If there are certain modules or lessons that you think would benefit you more than others, or if you want certain teams to only watch certain modules, you have the ability to skip around as you please! This structure ultimately makes socializing matching gifts at your organization easier than ever before.
To develop the most robust understanding of matching gifts and transform your strategy though, we recommend progressing through all of the learning content in both our “Leveraging Matching Gifts: Strategy Insights” course and our “Understanding 360MatchPro: Account Usage Best Practices” course. Upon successful completion, you will receive a certificate that demonstrates your mastery of content and complete knowledge of matching gifts and matching gift technology!
How Can I Enroll and Get Started?
If you are a current 360MatchPro user, within your account, you will find a unique coupon code to get this $199 value offering for free. Simply navigate to the resources tab of your account, and select ‘Matching Gift Academy.’ Your code will appear at the bottom of that page. If you are not yet a 360MatchPro user, schedule a demo with our team and ask about how you can gain access to the Matching Gift Academy!
We are excited to introduce this new content to teams and give you the opportunity to leverage this knowledge at your organization. You can take just three simple steps to get the most out of this offer.
- Enroll in the Matching Gift Academy.
- Progress through the content in both courses.
- Earn a certification to highlight your knowledge.
The Matching Gift Academy is an exceptional resource to help your organization make the most of matching gifts.
Double the Donation’s Matching Gift Academy can be used to integrate matching gifts into your organization’s fundraising and set you up for ongoing, sustainable success from this revenue source. Whether you use the Matching Gift Academy during new team member onboarding or in your day to day work, you’ll find you can quickly gather insights that will help you better leverage match opportunities.
