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Matching Gift Participation Rates

May 9, 2015/in Learning Center /by Adam Weinger

Has your organization ever taken a look at which companies are consistently providing matching gift donations to your organization?

If you have, you may notice that a disproportionate number of matching gifts come from a select few companies.

Survey Results | Participation Varies Widely by Company:

The Chronicle of Philanthropy released a report entitled “How America’s Biggest Companies Give” which was compiled from their Corporate Giving Survey.

Employee Matching Gift Participation Rates

Key Insights on Matching Gift Participation Rates:

Insight #1: 65% of Microsoft employees request a match from the company compared to less than 15% for Xerox, Dell, and Verizon. This is a direct result of Microsoft being one of the best at communicating matching gift information to employees.

Insight #2: Pfizer leads companies in the pharmaceutical industry with over 30% of employees participating in the company’s matching gift program.

Insight #3: Matching gift programs are widely utilized by employees in the financial services sector. American Express leads the pack with 70% of employees requesting the company match at least one charitable donation.

Insight #4: Based on this sample of companies, the consumer goods sector has the lowest employee participation rates. Of the companies that provided data, Johnson & Johnson leads the sector with 25% of employees having one or more donations matched by the company.

Impact on your Organization’s Matching Gift Revenue: Home Depot vs. Coca-Cola:

For instance, both Home Depot (~13K Atlanta employees) and Coca-Cola (~5K Atlanta employees) are headquartered in Atlanta and offer similar matching gift programs.

One would expect Atlanta based nonprofit organizations to receive a significant number of matching gift donations from each of these companies. Unfortunately that doesn’t appear to be the case. The majority of nonprofits we’ve spoken to self-report far more matching donations from Coca-Cola compared to Home Depot each year. **

So what causes this discrepancy?

Organizations typically explain this phenomenon by talking about the number of employees each company has in the area. While it’s true that a company with a major presence in a city is more likely to provide a larger number of matching gifts, there’s an even more important factor.

How well a company internally promotes matching gifts dictates how likely an employee is to know about the program and submit matching gift requests.

We know it doesn’t take a genius to come up with the above statement, but it’s true. So many employees at companies with matching gift programs have no idea their employer offers a program. If an employee / donor lacks knowledge of their company program, there’s no way they’ll submit a matching gift request.

Closing the Gap:

Although your organization can’t change how widely companies promote matching gifts to their entire employee base, you can greatly influence the percentage of your donors who submit matching gift requests.

If you raise awareness and make it easy for your donors / their spouses to submit matching gifts, you can increase matching revenue.

We recommend nonprofits promote matching gifts in three locations:

If you effectively promote employee matching gifts to your donors, you can overcome low participation rates.

Data Sources:
*Based upon a publicly available survey of companies which was conducted by The Chronicle of Philanthropy.
**Based on our conversations with membership and development managers at select Atlanta organizations.

Have Retirees who Volunteer? Receive Grants from their Former Employers!

Volunteer grants for retirees are one of the most overlooked sources of fundraising for nonprofits. But given that retirees are the most committed volunteers for many organizations, there’s value in promoting volunteer grants to these supporters.

At Double the Donation, we help nonprofits raise more money from employee matching gift and volunteer grant programs. While we’re the first to admit that many company programs are geared exclusively towards current employees, some companies extend their grant programs to retirees who volunteer on a regular basis.

Companies with Volunteer Grant Programs for Retirees

Chevron:

Like most major oil and gas producers, Chevron has generous employee giving programs. One aspect that differentiates the company from its peers is that its matching gift and volunteer grants are not limited to current employees. Retirees are also eligible to submit grant requests for much of their philanthropic giving.

Each employee or retiree who volunteers for at least 20 hours in a year can request a grant for $500. At $25 per hour, that makes Chevron’s volunteer grant program one of the top ones in the world. And to make it even better, each individual can request up to two grants (either for the same organization or different organizations) for a total of $1,000 annually.

Learn more about Chevron’s Volunteer Grant Program.

PNM Resources:

PNM Resources, which stands for Public Service Company of New Mexico, is an energy holding company headquartered in Albuquerque, New Mexico. The company owns both PNM and Texas-New Mexico Power (TNMP). As a long-time employer in both markets, the company has a strong passion for giving back.

In addition to PNM Resources’ matching gift program, the company also encourages employees and retirees to volunteer with nonprofit organizations by providing financial grants to the organizations as a way to recognize volunteerism. There are three tiers of grants:

12 volunteer hours = $100 grant
25 volunteer hours = $200 grant
25 volunteer hours and employee or retiree serves on the board of directors = $500 grant

Learn more about PNM Resources’ Volunteer Grant Program.

Aetna:

As one of the nation’s largest insurers, Aetna has a presence in nearly all states. Given its size and scope, it’s great to hear that the company offers multiple employee giving programs.

In addition to Aetna’s matching gift program where the company matches donations to nearly any nonprofit, Aetna also provides grants to nonprofits when active employees and retirees volunteer. Once an individual volunteers for at least 20 hours, Aetna will provide a $300 grant to the nonprofit where the employee or retiree volunteered. Coming out to $15 per hour, Aetna’s program is on the upper end of volunteer grant rates!

Learn more about Aetna’s Volunteer Grant Program.

Pfizer:

Not many companies provide volunteer grants of $1,000 but Pfizer is one of them. In addition to matching up to $5,000 in employee donations at a 1:1 ratio and matching retiree contributions at a 50% ratio, the company also is a huge advocate for ongoing volunteerism.

At the heart of Pfizer’s volunteer grant program is a goal of encouraging regular and long-term volunteerism. Pfizer provides $1,000 grants to nonprofits where employees and retirees volunteer as long as the following requirements are met:

Volunteer for at least 6 month
Serve an average of six hours per month for a total of 72 hours in a calendar year

Learn more about Pfizer’s Volunteer Grant Program.

IBM – International Business Machines:

As one of the largest and most respected companies in the world, it’s no surprise that IBM also excels in the corporate philanthropy space. In addition to providing matching gifts to thousands of organizations which employees donate to each year, International Business Machines also offers multiple forms of volunteer grants for both current employees and retirees.

Specifics vary, but IBM employees and retirees who volunteer for a minimum of eight hours a month for five months can apply for cash grants of up to $1,000 or technology grants worth up to $3,500 for their favorite nonprofit.

Learn more about IBM’s Volunteer Grant Program.

Additional Resources on Volunteer Grant Programs

Want to learn more about volunteer grant programs and how they benefit your organization? Check out the following resources:

Learn about the top companies in Los Angeles with matching gift programs.

Los Angeles Companies that Match Employee Donations

February 19, 2013/in Matching Gift Companies, Lists and Rankings /by Adam Weinger

Double the Donation may be based in Atlanta, but we serve nonprofit clients all across the country. In fact, in the U.S. we offer our services to those as far east as Miami, Florida, and as far west as Los Angeles, California!

In California, our clients range from educational foundations (ex. Lafayette Partners in Education), health and human service organizations (ex. Lazarex Cancer Foundation), civic and community-based nonprofits (ex. YMCA of Orange County), and everything in between.

Today, we want to take a trip to the west coast to highlight some LA-based companies that match employee donations via matching gifts and volunteer grant programs.

We’re going to look at some basic statistics surrounding corporate philanthropy in Los Angeles as well as our favorite method for discovering matching gift opportunities. Then, we’ll examine the matching gift programs of the following top LA-based companies:

The Capital Group Companies
Edison International
Mattel, Inc.
Walt Disney Corporation
And many more

Follow along for a look at matching gift programs in Los Angeles, CA.

Quick Statistics on Los Angeles Matching Gift Companies

Due to the wealth of companies in Los Angeles focusing their philanthropic efforts on educational institutions, many nonprofits and K-12 public schools are raising tens of thousands of dollars annually just via matching gifts. These opportunities extend to other nonprofit organizations as well.

In order to best target these corporate philanthropy opportunities, it helps to get a sense of the Los Angeles business market. Let’s take a look!

In 2022, 50 California-based companies graced the Fortune 500 list—22 of which are headquartered in Los Angeles County.
65% of Fortune 500 companies offer matching gift programs.
40% of Fortune 500 companies offer volunteer grant programs.

If your organization isn’t informing donors of the opportunities presented by matching gift programs, you may be missing out.

How do I market matching gifts?

If you have a large donor base in Los Angeles (though these opportunities can be found throughout many other cities, as well), you might be wondering how you can begin spreading the word about matching gifts. It’s an amazing opportunity, and you certainly don’t want to miss out!

Luckily, there are tools to help your organization market matching gift opportunities, such as 360MatchPro. For organizations looking to make the most of the matching gift solicitation process, 360MatchPro is a useful resource. As a matching gift automation software, this tool detects when a donor is match-eligible and educates them via email, if so.

With that in mind, continue reading for a look at the top companies in Los Angeles offering matching gift programs.

Major Companies in Los Angeles with Employee Giving Programs

Check out these top companies participating in matching employee donations in Los Angeles, California!

Capital Group Companies

Capital Group Companies is a financial investment services company with assets upward of $1 trillion. With about 7,000 employees worldwide, CGC offers a very generous matching gift program, providing a 2:1 match on donations anywhere from $25-$5,000. That’s essentially tripling a donation!

CGC also offers a volunteer grant program that encourages employees to volunteer at least 10 hours with an organization, after which it will provide a grant of $10 per hour for up to 50 hours.

Click here for additional details on The Capital Group Companies’ matching gift program.

Edison International

Established in 1886, Edison International is a public utility holding company headquartered just outside of Los Angeles, California. This forward-thinking company aims to make the world a better place not only through its overarching mission of transforming the energy industry but also by giving back to charitable causes through employee matching donations.

Today, current full-time and part-time employees qualify for donation matches between $25 and $2,000. Made at a dollar-for-dollar rate, Edison International supports organizations across a wide range of sectors, including educational institutions, arts and cultural organizations, health and human services, environmental groups, and more.

Plus, the company and its employees serve their communities in hands-on ways, including environmental clean-up excursions and volunteer events alongside local food banks. In 2021, Edison International employees contributed over $1.9 million to over 2,000 different organizations!

Click here for additional details on Edison International’s matching gift program.

Mattel, Inc.

Mattel, Inc. is one of the largest multinational toy companies in the world, with revenue totaling over $5 billion each year. Founded in 1945 and currently based in Los Angeles County, California, Mattel employs more than 32,000 individuals.

And they offer a generous employee matching program that encourages team members to give back to nonprofit causes in key sectors that align with the Mattel brand. Each year, full-time and part-time staff qualify for matching donations of between $25 and $5,000 at a 1:1 ratio to charitable organizations that focus on children and youth services, elementary and secondary schools, and select other groups.

Click here for additional details on Mattel, Inc.’s matching gift program.

Walt Disney Corporation

The Walt Disney Corporation is a mass media company that was founded in Los Angeles in 1923 and is currently headquartered nearby in Burbank, California. With over 200,000 employees across the globe, Walt Disney Company is dedicated to giving back to the communities in which its team members live and work through generous donation-matching and volunteer grant initiatives.

Currently, the Walt Disney Corporation matches full-time employee and part-time team member donations made to most nonprofit causes in a 1:1 ratio. Donation matches are offered on a yearly basis of between $25 and $25,000 per employee. Plus, Disney staff are also eligible to participate in the Disney VoluntEARS programs, where the company provides generous monetary grants to the nonprofit organizations to which team members dedicate their time.

Click here for additional details on The Walt Disney Corporation’s matching gift program.

Additional Los Angeles Matching Gift Programs

There are countless other major employers with a significant presence in the Los Angeles area that match employee donations. These include companies such as:

Amgen
Bank of America
Boeing
Home Depot
Kaiser Permanente
Northrop Grumman
Pfizer

We highly encourage your nonprofit organization to share the above companies with your fundraising staff, making sure they’re at least familiar with the companies that will match donations made by employees. For more opportunities, check out this list of the top companies providing matching gift programs.

10 More Companies with Volunteer Grants Greater Than $15/hour

February 5, 2013/in Volunteer Grant Companies, Lists and Rankings /by Adam Weinger

Volunteer Grants (aka Dollars for Doers) programs are an up and coming form of corporate giving. Unlike matching gift programs, in which corporations match donations from employees, these programs match volunteer effort from employees with corporate donations.

If you haven’t been following Double the Donation’s blog, catch up on part 1 of this topic where we introduced 10 companies which provide grants of at least $15 per volunteer hour.

Due to the positive feedback we received from readers, we’re doing a followup post. So without further ado, here are 10 additional companies which have truly embraced Dollars for Doers programs with generous grants per hour volunteered.

Companies with Volunteer Grants Greater than $15 per hour:

Travelers Company

Travelers offers two types of employee giving programs.

Matching Gifts of Money
Matching Gifts of Time

Through the “Matching Gifts of Money” program, the company doubles donations made by employees to nearly all nonprofits.

Through the “Matching Gifts of Time” program, the company directs a $500 grant to nonprofit organizations when an employee has volunteered for at least 24 hours with the organization ($20 per hour).

View additional details on Travelers Company’s volunteer grant program.

Macy’s

Whereas most companies apply very few restrictions to their volunteer grant programs, Macy’s only provides volunteer grants to educational institutions (including K-12). Through Macy’s “Earnings for Learnings” program, the company provides a $250 grant to schools where employees volunteer for at least 15 hours ($17 per hour).

Macy’s also offers a very generous matching gift program where the company will match each employee’s donations up to $22,500 annually to nearly all nonprofits.

View additional details on Macy’s volunteer grant program.

Kimberly-Clark

While Johnson & Johnson made our 2012 ranking of top corporate employee giving programs, Kimberly-Clark isn’t far behind. The company matches donations to nearly all nonprofits up to $10,000 per employee per year.

The Kimberly-Clark Foundation also recognizes the volunteer efforts of employees and their spouses or domestic partners. The company provides $500 grants to nonprofits where employees / spouses / domestic partners volunteer for at least 30 hours in a year ($17 per hour).

View additional details on Kimberly-Clark’s volunteer grant program.

PNC Financial

Through PNC’s “Grants for Great Hours” volunteer grant program, employees who volunteer for 40+ hours with a nonprofit early education program earn a grant of $1,000 for that organization ($25 per hour).

Additionally, PNC offers a less restrictive matching gift program where the company matches donations dollar for dollar to nearly every nonprofit and school.

View additional details on PNC Financial’s volunteer grant program.

Amgen

The Amgen Foundation supports volunteer efforts by providing grants to organizations where employees volunteer. Once an Amgen employee volunteers for 15 hours in a year with a nonprofit, he or she can request a $500 grant ($33 per hour).

Full time employees are eligible for up to $2,000 annually in grants for their nonprofit while part time staff can earn up to $1,000 in grants annually.

Amgen also matches employee contributions of up to $20,000 per employee annually to nearly all nonprofits.

View additional details on Amgen’s volunteer grant program.

PPG Industries

PPG Industries offers one of the most generous volunteer grant programs. Through PPG’s “Grant Incentives for Volunteerism by PPG Employees & Retirees (GIVE)” program, after an employee or retiree volunteers for 10 hours with a nonprofit organization, he or she can request a $500 grant for the organization ($50 per hour).

As an added bonus, if an individual also serves on the nonprofit’s board of directors; the company will double the grant and award $1,000 to the nonprofit ($100 per volunteer hour).

PPG Industries also matches donations to select organizations.

View additional details on PPG Industries’ volunteer grant program.

Devon Energy

Whereas most companies base their volunteer grants off the annual number of hours volunteered, Devon Energy provides grants for regular volunteering during shorter time periods. The company offers two ways employees can request $250 grants ($20 per hour) for their organization:

Six hours of volunteering per month for two months.
Three hours of volunteering per month for four months.

View additional details on Devon Energy’s volunteer grant program.

Soros Fund Management

Soros was recently recognized on our list of companies with the top employee giving programs. The company provides volunteer grants of $50 per hour up to $4,000 annually.

Additionally, the company is one of the many employers which triple or quadruple employee donations.

View additional details on Soros Fund Management’s volunteer grant program.

Chevron Corporation

Through Chevron’s “Grant for Good” program, the company provides grants as a way to recognize employees and volunteers who volunteer on a regular basis.

After employees volunteer for 20 hours with a single nonprofit, the organization can receive a $500 grant. Each employee or retiree is eligible to obtain two $500 grants per calendar year for either a single nonprofit or two different nonprofits.

Chevron also doubles donations made by employees and retirees through the company’s Humankind Program.

View additional details on Chevron’s volunteer grant program.

Pfizer

Pfizer encourages regular volunteerism among employees and retirees. The company provides $1,000 volunteer grants to organizations where employees volunteer on a regular basis.

After an employee or retiree volunteers for six hours per month for six consecutive months, he or she can submit a request for a $1,000 volunteer grant.

The company also matches donations made by employees and retirees up to $5,000 annually.

View additional details on Pfizer’s volunteer grant program.

Utilizing Resources:

All of these companies have embraced employee giving programs by offering grants above and beyond corporate averages. While the corporations may benefit from increased employee engagement, your nonprofit can also reap rewards.

These Dollar for Doer programs are a chance to double dip. Earn monetary grants along with benefiting from the assistance volunteers can provide. Make sure your nonprofit is encouraging volunteers to log their volunteer hours and submit these grants to their employers.

Tour Double the Donation to see how we help nonprofits raise more money from Dollar for Doer and matching gift programs.

Raleigh, North Carolina can Double Donations with this List of Companies with Matching Gift Programs

February 1, 2013/in Learning Center, Lists and Rankings /by Adam Weinger

Double the Donation receives requests from nonprofits across the country asking about corporate matching gifts in their area. We decided to create a list of some of those companies in the Raleigh, NC that offer these programs. Nonprofits can double their donations from donors who work for companies offering matching gifts.

List of Companies in Raleigh with Matching Gifts

State capitals are always certain have a large Fortune 500 presence, and many of these companies offer employee giving programs. It’s essential that nonprofits take advantage of these programs, while taking the time to educate their development staff on the benefits of matching gifts.

Check out these companies with a presence in Raleigh and be sure to inform your donors about the benefits of corporate matching gifts.

Caterpillar

Caterpillar Inc. will match donations up to $2,000 for every employee. Not all institutions are eligible, however.

John Deere

John Deere & Company will match employee gifts between $50 and $1,000. At one point the company only matched donations to institutions of higher education but since 2014 rolled out an enhanced matching gift program where John Deere will now match donations to a wide range of 501(c)(3) nonprofits including but not limited to:

Higher education
K-12 schools
Arts and cultural organizations
Environmental groups
Civic and community groups
Health and human service organizations

Kellogg’s

Kellogg’s is a nationally recognized brand with employees across the country. The Kellogg company previously match donations on a .5:1 ratio up to $10,000 a year until the middle of 2013. At that time Kellogg’s ended its matching gift program and rolled out its Kellogg’s Cares program.

Through Kellogg’s Cares, the company provides volunteer grants to organizations where employees and retirees volunteer on a regular basis.

Kellogg provides a $100 donation to organizations where an employee or retiree volunteers a minimum of 10 hours during a 12-month period. Each individual is eligible to request up to $500 per year.

LexisNexis

LexisNexis will match up to $250 a year to most charitable organizations. Part-time employees are eligible.

Learn about the top companies in New York City with matching gift programs.

New York Companies with Matching Gift Programs

November 9, 2012/in Matching Gift Companies, Lists and Rankings /by Adam Weinger

Double the Donation’s nonprofits clients come from all across the country⁠—so we wanted to highlight a few select matching gift companies in key markets. Like most major metropolitan areas, New York is home to tons of notable employers, many of whom offer matching gift programs.

Is your New York-based organization tapping into this source of corporate giving?

To help you launch or finetune your strategy, we’re going to look at the following matching gift companies your team should be aware of:

JPMorgan Chase & Co.
Verizon
IBM
Goldman Sachs Group
American International Group

Follow along for a look at New York City’s corporate philanthropy and the tools you can use to discover these opportunities.

Statistics on New York Matching Gift Companies

If you dig into your organization’s database of corporate donors from the past few years, you’ll probably notice you received matching gifts from a variety of companies. Some are probably headquartered in your area, while others may have a much smaller presence.

Here are a few statistics on the New York market that may interest you:

50+ Fortune 500 companies call New York home.
65% of Fortune 500 companies match donations made by their employees.
40% of Fortune 500 companies offer volunteer grants for employees.

Now, let’s dive in!

Discovering Matching Gift Opportunities in Metropolitan Areas

The fact that New York has major matching gift opportunities means little if nonprofits don’t capitalize on them. If you’re like most organizations, you probably aren’t reaching your full corporate philanthropy potential.

A great place to start is making sure everyone in your organization is familiar with the largest employers in your area. If you want to take it a step further, however, consider providing donors and volunteers with detailed information about their employer or their spouse’s employer.

360MatchPro, a marketing automation platform suited for nonprofits looking to improve their existing matching gift processes, can help. With this software, your organization can automatically identify and contact eligible donors regarding matching gifts.

With that, continue reading for a look at New York City’s top 5 companies with matching gift programs.

Companies in New York with Matching Gift Programs

Check out the top companies in New York City with matching gift programs.

Of the top companies in New York City, those highlighted offer matching gift or volunteer grant programs. It would be difficult to go into detail regarding every company in New York offering matching gift programs, so we’ve highlighted some of the area’s largest employers for this list.

Based on the current Fortune 500 list, JPMorgan Chase and Verizon are the two biggest companies in New York City. Even better? Both offer matching gift programs!

Further, we’ve included IBM, Goldman Sachs Group, and American International Group, each of which is a large employer in the city offering matching gifts.

JPMorgan Chase

JPMorgan Chase offers both a matching gift and volunteer grant program. The company matches up to $1,000 per employee or retiree each year to pretty much any school or nonprofit.

The company also offers a tiered volunteer grant program where grants average $10 per hour volunteered. The grant amount varies based upon the number of hours an employee volunteers.

Learn more about JPMorgan Chase’s employee giving programs.

Verizon

Verizon offers both a matching gift and volunteer grant program for employees. The company matches up to $5,000 to schools and $1,000 to all other nonprofits per employee each year.

Additionally, through the Verizon Volunteer Incentive Program, employees who volunteer for 50 hours in a calendar year can request a $750 grant for an organization.

Learn more about Verizon’s employee giving programs.

IBM

IBM also offers multiple types of employee giving programs. Not only does the company offer matching grants on donations and cash grants for volunteering, but it also allows nonprofits to receive a significantly larger donation if the organization elects to receive IBM technology instead of cash.

For instance, IBM offers a 2:1 technology grant on employee donations. This means that if an IBM employee donates $500 to your organization, you can receive $1,000 in IBM equipment or $500 in cash.

Learn more about IBM’s employee giving programs.

Goldman Sachs

Goldman Sachs, an investment banking company based in New York City, New York, offers a generous matching gift program that current, full-time employees are encouraged to take part in.

In fact, the company agrees to match donations between $50 and $20,000 at a 1:1 ratio to nearly all nonprofit organizations—including educational institutions, health and human services, arts and cultural organizations, civic and community groups, environmental nonprofits, and more.

Learn more about Goldman Sachs’ employee giving programs.

American International Group (AIG)

AIG focuses its philanthropic efforts on three main groups of giving:

Safety – auto safety, disease prevention, programs that help prevent improper use of prescription drugs
Security – financial and educational programs that drive safety
Disaster Relief – including support of disaster preparedness and repair of infrastructure in the wake of a catastrophe

AIG has a matching gift program with a minimum match of $25 and a maximum of $10,000 per employee per year.

Learn more about AIG’s employee giving programs.

But that’s not all!

Other NY-based Fortune 500 companies with employee matching gift and volunteer grant programs include:

MetLife
Pfizer
PepsiCo
American Express
And many others

Bottom line: Many of New York’s leading employers match donations employees make to nonprofits. Make sure everyone in your organization’s membership and development offices is familiar with major employers in your area that match employee donations.