Corporate Matching Gifts Archives

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Learn about the impact of matching gifts on employee engagement in this guide.

The Impact of Matching Gift Programs on Employee Engagement

With a whopping 85% of employees actively disengaged at the workplace, implementing intentional engagement programs is crucial for ensuring your company’s success. By implementing corporate social responsibility (CSR) programs into your company culture you can access benefits on multiple sides—workforce productivity, community impact, and customer satisfaction.

One of the top workplace giving program ideas is matching gifts. Starting a matching gift program boosts engagement by allowing you to invest in your employees’ passions. However, if you’re new to CSR or don’t know where to start with matching gifts, it can be difficult to know where to start. Don’t worry—this guide will provide you with everything you need to cultivate a more engaged and effective workforce by covering these topics:

Matching Gift FAQs
Tips for Maximizing Employee Engagement Through Matching Gift Programs
How to Start an Employee Matching Gift Program

Without further ado, let’s explore the valuable relationship between matching gift programs and employee engagement.

Matching Gift FAQs

Whether you’re a newcomer or a seasoned pro, you likely have some questions about the vast world of matching gifts. Let’s get you the answers you need before we move into our engagement strategies.

What are the key terms to know regarding matching gifts?

If you’re new to matching gifts, there are a lot of important terms that you might not be aware of. Here are some definitions to keep in mind:

A matching gift program is a corporate giving initiative that enables employees to get their donation to a nonprofit matched by their employer.
A match ratio is a company’s ratio of how much of an employee’s donation they’ll match. For example, most companies match $1 for each dollar contributed by the employee, but some even pledge $2 for each dollar given by the employee.
Matching gift program eligibility requirements are a company’s rules for which employees can leverage matching gifts and to what extent. For instance, some companies allow retirees and part-time employees to submit matching gift requests, where others only allow full-time employees to participate.
A maximum and minimum match amount are the upper and lower limits of an eligible matching gift. Most companies set the minimum amount around $25 and the maximum at several hundred dollars per year.
A CSR platform is a software solution that companies leverage to manage their matching gift programs. The best CSR platforms can integrate with matching gift processing software solutions like Double the Donation, which has auto-submission capabilities.

All of these terms (and a few more) will eventually be fully fleshed out in your corporate giving policy. If you’d like to more clarity on how other organizations define them, research companies that donate to nonprofits to get a more informed perspective on how you can tailor these ideas to your employee engagement goals.

What are the primary benefits of matching gift programs?

Matching gift programs offer a plethora of advantages for both companies and nonprofits alike. Besides feeling fulfilled after committing a good deed, companies who embrace matching gifts can boost:

Customer loyalty. Customers increasingly favor supporting companies who give back to their communities. In fact, corporate social responsibility can give your company an edge over competitors—70% of consumers want to know that the brands they support are socially responsible.
Brand reputation. With increased customer loyalty comes a stronger brand reputation. Not only will giving back to nonprofits boost customer retention but it can improve acquisition as well.
Employee productivity and loyalty. Employees want to feel supported in their professional and personal passions by their employer, and it shows in their job performance and loyalty. Matching gifts provide a perfect opportunity to invest in each employees’ interests, make a widespread impact on the community, and cultivate a more dedicated workforce.
Talent acquisition efforts. The same principles that boost employee productivity through corporate giving apply to talent acquisition. You can leverage your matching gift offerings to attract and acquire the talented applicants that your competitors want.
Tax breaks. Depending on where your company is based, you can get tax reductions from the IRS for your matching gift contributions.
Community relationships. A matching gift can open the door for your company to form valuable relationships with organizations in your community, especially with nonprofits. For instance, if you notice a high volume of donations going to one nonprofit, you might decide to officially sponsor them and reap even more benefits of corporate social responsibility.

That said, you can’t harness these benefits without putting a sincere effort towards making philanthropy a core value of your company. That means actively promoting your program to employees and iterating on it.

What can affect employee engagement with matching gift programs?

Numerous factors can impact a company’s employee matching gift engagement, such as:

Employee awareness. According to Double the Donation’s guide to matching gift statistics, 78% of donors are unaware if their company offers a matching gift program, and 1 in 3 donors indicate that they’d give more if a match was available. The more employees know about your program, the better participation metrics you’ll see.
Ease of submission. The easier it is to submit a matching gift request, the more employees will participate in your program. Leverage a platform that integrates with an auto-submission provider to keep the process straightforward.
Program guidelines. The stipulations that determine who can participate in the matching gift program and how they can get involved influences the participation rate.
Leadership support. Employees look to leadership to embody company culture and values. If there’s a lack of support or acknowledgment of matching gifts, employees might feel discouraged from participating.
Flexibility in gift types. Some employees might prefer giving all at once, but others might prefer to donate smaller gifts over time. Accommodating multiple giving preferences allows you to interest more employees in getting their gifts matched. After all, our corporate philanthropy trends research found that 39% of surveyed employees wish their companies would allow greater flexibility in when and how they can participate in workplace giving.
Quality of feedback mechanisms. Adapting your matching gift program over time is crucial for keeping it effective as your company changes. Leveraging comprehensive and accessible feedback mechanisms is how you can tailor your programs to be more suited to your employees’ preferences.

To gauge what influences your own company’s matching gift participation rate, survey your employees and ask what aspects are beneficial and where improvements can be made. These answers usually directly correlate with your program’s effectiveness and appeal to your employee community.

Tips for Maximizing Employee Engagement through Matching Gift Programs

Now that your initial questions are answered, you might be wondering how to launch your own matching gift program. Before we go over the details, let’s review the big-picture ways that you can increase engagement.

Create a culture of giving and volunteerism. Whether you ask potential hires about their interest in social responsibility or offer paid time off for company volunteering, you should integrate giving back into your regular schedule. You’ll attract passionate advocates to join your team and cultivate a community that values your CSR efforts, making implementing a matching gift program simple.
Leverage technology and software solutions. As mentioned above, using employee-facing CSR platforms streamlines program management and participation. For instance, using a CSR platform that integrates with an auto-submission platform can cut at least half of the steps in a matching gift submission process.
Sharing the program’s impact with participants. As donors, your employees are entitled to information about your corporate giving activities and progress. Ensure you report on your matching gift program’s metrics, such as the number of participants and the total amount donated by the company, so your employees stay informed about your progress.

Your company needs to do more than simply start a matching gift program to get employees excited about getting involved. Implementing these large-scale atmospheric and program shifts will make it easier for your matching gift program to make a lasting impact.

How to Start an Employee Matching Gift Program

These simple steps can help you start your matching gift program on the right foot:

Develop a corporate giving policy

Before you lay out your specific matching gift policies, you should create a framework for your overall approach to corporate social responsibility and giving. Ensure you cover the following aspects in your policy:

Goals of your program
Bundle options, such as making a higher match ratio available when the employee have volunteered a certain amount
Match ratio
Minimum and maximum match amounts
Eligibility requirements
Types of gifts accepted
Affinity causes that you contribute more to
Tax deductibility information
Submission deadlines
Contact information for the program administrator
Feedback devices

Record all of these stipulations in a visible location, such as the employee handbook or in your employee-facing CSR platform, so your staff has the most essential information at their fingertips. If you make changes to your policy, communicate them to your entire team to keep your program running smoothly.

Pick a CSR platform

If you haven’t already settled on a CSR platform that supports matching gifts, now is the time to research your options and pick the best fit. Keep these important considerations in mind while you choose your platform:

Cost
Matching gift auto-submission integration
Employee access
Regulatory compliance
Mobile accessibility
Success stories/good reviews
Scalability
User-friendliness
Supports matching gifts and any other corporate giving initiatives you decide to take on
Robust reporting capabilities

Once you’ve narrowed down your prospective providers based on these criteria, schedule demos, consultations, and any other meetings to help you make your decision. Also, remember to include all relevant parties in your research and trial processes, such as your software experts, company leadership, and CSR program chairs, so you get a diverse array of perspectives on the available options.

Communicate the program’s impact to employees

As previously mentioned, one of the biggest barriers to employee participation in matching gift programs is a lack of awareness. To achieve maximum visibility, you should:

Create a matching gifts information page. Many companies have shared drives or Intranet pages where employees can share internal information. Create an internal information hub for your matching gift program where you can post updates and answer questions.
Leverage multiple channels. Whether you’re spreading the word about your program via email or in person at your all-hands meeting, pick company-wide channels to inform your employees about your program.
Host recognition and appreciation events. Leveraging peer feedback is a great way to get employees interested in your new program. Ask employees who have had their gifts matched before to speak to the program’s effectiveness in spreading social good. You could also ask nonprofit representatives from causes related to your company’s focus to speak about how matched donations impact their missions.

Similar to your external marketing efforts, your program will only be as popular as your communications are effective. Use marketing tools such as powerful calls to action and branded images to make your communications stand out.

Celebrate successes and recognize employee participation

Once the matching gift requests start rolling in, you should take the time to thank those who made the program successful—your employees. Showing your heartfelt gratitude can help employees feel more engaged and inspired to renew their involvement going forward. Share your thanks by:

Sending appreciation eCards. Make your thank-you message more memorable than a passing comment in the hallway by leveraging custom employee appreciation eCards. Take it a step further by giving peers the ability to recognize each other for their charitable activity so everyone has a chance to support each other.
Awarding prizes to participants. Creating a competitive, yet fun gamified atmosphere with prizes on the line helps employees get more absorbed in your program and allows you to show your thanks. For instance, let’s say you’re running a matching gift day coinciding with Giving Tuesday. Consider offering all participants a small prize as a thank-you gift and award the top five donors with more valuable gifts.
Creating a yearly award. You might already have a yearly awards ceremony where high performers are recognized for their contributions to the company. You could add an award for “biggest community contributor” or “advocate of the year” to show thanks to the most influential participants.

A little recognition can go a long way in securing long-term support for your matching gift program. As long as your sincerity comes through, your employees will feel the love and keep giving!

Wrapping Up + Additional Resources

Now that you know how and why matching gift programs can influence your employee engagement, it’s time to launch your own efforts! By keeping your employees at the center of your strategy and leveraging the right technology, you can achieve remarkable results for your company, both internally and externally.

From Disengaged to Inspired: A Guide to Employee Engagement. Understand the basics of employee engagement from this guide so you can start moving the needle within your own company.
How to Start a Matching Gift Program [For Companies]. Dive into the nitty gritty of starting your matching gift program with this ultimate guide.
How to Motivate Employees: 11 Easy Ways to Uplift Workers. Want more ways to boost employee engagement? Check out this rundown of other useful tactics that you can try.

Check out these Atlanta matching gift companies to find corporate philanthropy opportunities for your nonprofit.

7 Major Atlanta Companies with Matching Gift Programs

While Double the Donation works with nonprofits across the country, the fact that we’re headquartered in Atlanta means we have a special place in our hearts for Atlanta nonprofits.

Through corporate giving programs, nonprofit supporters can double (maybe even triple!) their contributions to eligible organizations, allowing their employers to showcase their social responsibility. These programs boost nonprofits toward their goals by contributing much-deserved revenue. Your organization does not want to overlook these opportunities.

If your nonprofit is based in Atlanta, brush up on these important areas of corporate giving:

Statistics on Atlanta Matching Gift Companies.
Companies in Atlanta with Matching Gift Programs.
Exploring Revenue Opportunities with a Matching Gift Database.

Ready to boost your nonprofit’s revenue by learning about corporate giving opportunities in your area? Let’s get started!

Statistics on Atlanta Matching Gift Companies

From a nonprofit’s standpoint, being located in a major city like Atlanta is ideal for raising money with corporate giving programs. The city is home to many of the largest employers in the world, some of which offer extensive employee matching gift and volunteer grant programs. Here are a few statistics on Atlanta-based companies and their employee giving programs which may interest you:

Atlanta ranks 4th, just behind New York City, Houston, and Dallas, in the number of Fortune 500 companies headquartered within city boundaries.
4 Fortune 100 companies call Atlanta home. This includes Coca-Cola, Home Depot, United Parcel Service (UPS), and Delta Air Lines.
26 Fortune 1,000 companies are headquartered in Atlanta, 16 of which are in the Fortune 500.
75% of Fortune 1000 companies have employees in the Atlanta market.
65% of Fortune 500 companies match donations made by their employees.
40% of Fortune 500 companies offer volunteer grants for employees.

Curious about employee matching gift programs and volunteer grant programs? Click here to explore more corporate philanthropy statistics.

Otherwise, let’s dive into some major companies that offer matching gifts in the Atlanta area!

Companies in Atlanta, GA with Matching Gift Programs

With over 75% of Fortune 1000 companies having a presence in Atlanta, there are definitely opportunities for your nonprofit to increase fundraising from employee giving programs. A great place to start is by looking at the largest companies based in Atlanta.

Let’s take a look at a few of the employee giving programs at some of Atlanta’s leading employers.

Coca-Cola

Coca-Cola is an Atlanta matching gift companies that matches employee donations at a 2:1 ratio.

Coca-Cola offers a very generous employee giving program. The company offers a 2:1 match, which means eligible employee donations are tripled! They’ll match donations anywhere from $25 to $20,000, as long as they’re made to eligible nonprofits.

Coke is willing to match donations to nearly all nonprofits but does have a few restrictions on their matching gift program. For instance, part-time employees are ineligible to participate.

Another aspect of Coca-Cola’s program worth mentioning is that the company does a great job promoting the programs to Coke employees! Read more about this in our previous article that covers employee matching gift participation rates at various companies across the nation.

Click here for additional info on Coke’s matching gift program.

Home Depot

Home Depot, an Atlanta matching gift company, matches donations anywhere from $25 to $3,000.

As one of the major companies based in Atlanta, Home Depot is also a generous supporter of nonprofits in the city. They match donations anywhere from $25 to $3,000 at a 1:1 ratio.

Similar to Coca-Cola, the company has few restrictions in place. For instance, both full-time and part-time employees are eligible, but unlike some other major companies, retired employees are ineligible.

The company has an easy-to-use electronic matching gift submission process, which means your donors can submit matching gift requests in a matter of minutes.

If you’re interested in learning more about the typical process a donor goes through to submit a matching gift request electronically, learn more about Home Depot’s electronic submission process.

Click here for additional info on Home Depot’s matching gift program.

IBM

IBM matches donations made by both current employees and retirees. IBM is an Atlanta matching gift company that matches donations with either monetary and equipment grants.

The matching gift ratio varies depending upon whether it’s an employee or retiree making the donation. For instance, IBM will match eligible contributions of up to $5,000 per institution per current employee at a 1:1 ratio. For retired employees, they’ll match at a .5:1 ratio.

Plus, they provide volunteer grants for employees and retirees who prefer to donate their time rather than money. They offer both individual and team volunteer grants. Depending on the amount of volunteered hours, employees can request from $500 to $5,000, starting at 40 hours.

Charitable employees who volunteer for eligible organizations can request either a monetary grant or an equipment grant. Specifically, team volunteer grant requests for eligible schools and nonprofits can be up to $7,500 in equipment. For individuals volunteer grant requests, IBM employees and retirees can request up to $3,500 in technology grants or $1,000 in cash awards each year.

Click here for additional info on IBM’s matching gift program.

Delta Air Lines

Delta Air Lines matches employee donations up to $5,000. Delta matches employee donations to a wide range of educational institutions, including those that are both public and private. Plus, they make the match request process simpler through electronic forms.

Delta matches up to $5,000 annually per eligible individual at a dollar-for-dollar rate. This is up from a 50% match on up to $2,000 annually just a few years ago.

The program is offered to full-time employees, part-time employees, and retirees.

Click here for additional info on Delta Air Lines’ matching gift program.

AT&T

AT&T, an Atlanta matching gift company, offers a Cause Cards program as a way to match donations. AT&T is the largest provider of mobile and fixed telephone systems in the United States. As of 2018, it’s the ninth-largest company in the U.S. by total revenue.

While AT&T doesn’t offer a matching gift program, the company supports organizations that full-time employees are passionate about through its Cause Cards program.

Cause Cards are grants from AT&T given to eligible charities recommended by employees. All employees that participate in the annual Employee Giving Campaign are eligible to receive a Cause Card.

The grant amount depends on each individual employee’s total giving amount. These Cause Cards are expected to range from $25 to $250, and once they’re approved, employees are notified of the amount offered by AT&T and the deadline to select an eligible charity.

Click here for additional info on AT&T’s matching gift program.

United Parcel Service (UPS)

UPS, which was originally an Atlanta matching gift company, no longer offers a match program. We get more questions from our nonprofit clients asking us about UPS’s matching gift program than any other company. Unfortunately, this confusion arises from the fact that UPS is still listed on the majority of the random lists of matching gift companies found on various websites.

UPS does not offer an employee matching gift program. Upon hearing this news, our team reached out to the UPS Foundation for confirmation and received the following response:

“The UPS Foundation formerly offered a gift matching program for educational and cultural organizations. However, on February 20, 2009, UPS’s Board of Trustees approved the action to suspend the Gift Matching Program due to the economic climate. At this time, there are no current plans to restart the program.”

While they don’t match employee donations, they are avid supporters of their local communities. For instance, in recent years, they’ve invested over 1.8 million volunteer hours and over $100 million to charitable organizations.

Equifax

Equifax, an Atlanta matching gift company, matches donations from $50 to $5,000. Equifax matches employee donations to nearly all 501(c)(3) organizations. While the company provided us with a paper matching gift form copy, we always encourage employees to check the company intranet to ensure it’s the most up-to-date version.

Both full-time and part-time employees are eligible to participate in the program. Donations of $50 to $5,000 may be matched at a 1:1 ratio. In other words, donations to eligible nonprofits can potentially be doubled!

As with many corporate giving programs, Equifax aims to enable employees to use a part of the company’s budget to support their own philanthropic interests.

Click here for additional info on Equifax’s matching gift program.

Additional Atlanta Matching Gift Companies

Hundreds of other major employers in the Atlanta area also match employee donations. Check out some other Fortune 1,000 companies in Atlanta that offer matching gift programs:

By familiarizing yourself with employers who offer corporate giving programs, you set yourself up for a successful fundraising strategy. Otherwise, you may miss out on important revenue opportunities.
A matching gift database can help your nonprofit pinpoint Atlanta matching gift companies.

Exploring Opportunities with a Matching Gift Database

By adding a matching gift database (like Double the Donation) to your nonprofit’s tech toolbox, you’ll substantially increase your revenue potential.

Double the Donation’s database has data on more than 20,000 companies that represent 15+ million match-eligible individuals, making it the world’s leading matching gift database. Here’s how it works:

You embed the search tool across your fundraising channels (e.g. your website and donation webpage).
Donors/Volunteers search for their employers.
Your supporters instantly receive updated info on their employers’ giving programs.

Larger nonprofits may benefit even more from 360MatchPro by Double the Donation. It recognizes match-eligible donors through email domain screening and enables email automation to drive matches to completion.

Want to find out how these tools can help your Atlanta nonprofit increase its fundraising potential?

Get started with Double the Donation!

Atlanta is home to many of the nation’s leading companies that match employee donations. Make sure everyone in your organization is familiar with major employers that offer giving programs in your area.

At the very least, your organization should share the above companies with both your team and your supporters. Making sure they’re familiar with these major companies can help your organization boost its revenue.

You should also consider taking it a step further by providing donors and volunteers with detailed information on their company / their spouse’s employer. By raising awareness and simplifying the match process for supporters, you should increase your fundraising revenue.

Take a tour of Double the Donation’s matching gift service to see if we can help your organization raise more money from these programs.

Reference this sample job description when its time to hire a matching gift coordinator.

Finding A Matching Gift Coordinator: Sample Job Description

February 7, 2014/in Learning Center /by Adam Weinger

Is your nonprofit organization missing out on potential funds from matching gift donations? Yes.

Does your development department have someone who is knowledgeable about matching gifts and the intricacies of the process? No.

Would you be interested in having someone on your staff who can bring added value to your annual fund? Yes.

If your answers match ours, then it might be time for your organization to bring on a dedicated matching gift coordinator. We’re going to explore hiring a matching gift coordinator through the following topics:

What is a matching gift coordinator?
Matching Gift Coordinator: Sample Job Description

With the sample job description, we’ll look at a general overview, key responsibilities, and the characteristics of a qualified candidate. Follow along for a deep-dive into hiring a matching gift specialist.

What is a matching gift coordinator?

A matching gift coordinator is simply the staff member in charge of all of your organization’s matching gift needs, from discovering which donors are match eligible to educating those donors about submitting match requests.

This is the staff member that, for a smaller nonprofit, directs donors to your organization’s searchable matching gift database or even searches donors’ information themselves. Or, on the other hand, if you’re a larger nonprofit– this is the staff member that manages your matching gift automation tool. Finally, after determining eligibility, this staff member follows-up with donors, starting the process.

Bonus! If your organization doesn’t currently have either of these tools and they seem like a good solution for you, visit Double the Donation to get started.

We’ve put together a sample job description for a matching gift coordinator that you can post on a multitude of great nonprofit job and career sites. Of course, you’ll need to add in the more specific elements that make your organization unique to help you stand out from the crowd. Use this template to get started, and customize it according to your organization’s specific successes!

Matching Gift Coordinator

Overview

The Matching Gift Coordinator is responsible for the oversight of the matching gift program, a component of fund development. This position entails communicating with individual donors to ensure knowledge about the possibility of matching gifts, as well as maintaining and updating appropriate information on the website and within relevant marketing materials.

The Matching Gift Coordinator reports to and works in collaboration with the Director of Development.

Key Responsibilities

Checking all individual donations against the donor’s employer to see if they are eligible for a corporate match.
Reaching out to individual donors to inform them of the possibility of a corporate matching gift.
Providing donors with appropriate information and guidelines to make the match process as effortless as possible.
Maintaining and updating the matching gift information on software such as Double the Donation as necessary.
Sending timely acknowledgments to individual donors and matching gift companies.
Maintaining the matching gift section on the fundraising pages of the website.
Marketing matching gift opportunities via various outlets including social media, email campaigns, and annual fund letters.

Characteristics of a Qualified Candidate

The Matching Gift Coordinator position requires an organized, proactive, and energetic individual who will work effectively with donors and corporations.

A successful candidate will have the following qualities:

At least 2 years of experience in fund development in nonprofit organizations.
An ability to think independently and communicate effectively.
Strong interpersonal skills.
Excellent oral and written communication skills.
An ability to learn quickly, especially with regard to software management.

A matching gift coordinator can help your organization increase its incoming donations through matching gift programs. These programs present a huge opportunity, and you don’t want to miss out due to being understaffed!

If it’s time for your organization to bring on a matching gift coordinator, use the above job description to start your search.

Directing Donors to Matching Gift Forms | 4 Standard Methods

January 20, 2013/in Learning Center, Marketing Strategies /by Adam Weinger

Does your organization have a strategy in place to maximize fundraising from employee matching gift programs? If not, taking donors and members to company specific matching gift forms is a great place to start.

Directing donors and members directly to matching gift forms is far more effective than suggesting they “reach out to HR”. In fact, it’s one of the most effective ways your organization can increase fundraising from corporate matching gift programs.

At Double the Donation, we utilize four different approaches to directing your organizations donors and members to the forms they need to submit matching gift requests. We know each method isn’t created equal, so we’ve prioritized the information we provide to donors to maximize the likelihood they’ll submit a matching gift request.

This post is designed to shed light on the prioritization process we use to ensure your donors can easily double their donations. Feel free to contact us via email or schedule time to chat with someone from our team if you have any questions.

Direct Donors to the Electronic Matching Gift Submission Process (1st Preference)

Many of the largest companies offer an electronic matching gift submission process. While a few companies have developed their own proprietary process, the majority of companies contract the matching gift administration process out to a vendor (ex. Easymatch, Cybergrant, etc.)

Fortunately for nonprofits, in the majority of instances the electronic login page is actually publicly available on a website which anyone can access. We direct donors to the login page where they enter their username and password and then proceed through the matching gift submission process.

Wondering what the electronic submission process is like for a donor? Read our article that includes a walkthrough of Home Depot’s electronic matching gift submission process.

Rationale: Your donors are already online and looking for company specific matching gift information. They’re most likely to submit a match request electronically, especially since once at the proper location, it only takes a few minutes.

View an example of Abbott Laboratories matching gift details page where we direct donors to an electronic submission process.

Link to the company’s matching gift website where forms are located (2nd Preference)

While more and more companies continue to migrate over to an electronic submission process, many still require donors to print out / fill out a paper matching gift form. In many cases the form is posted out on a publicly accessible website so we direct donors to the company page where the matching form can be downloaded.

The two possible approaches were for us to download these forms and host them on Double the Donation’s servers or direct donors to the actual company page where the forms are hosted. After testing both strategies, we ultimately decided on the latter

Rationale: While directing donors to a company page to download the form involves an extra step, we see it as the preferred method for providing donors with the form. It ensures they have access to the most up-to-date form as well as reassures them the matching program is still active form.

Click here to view an example of Marathon Oil’s matching gift details page where we direct donors to an electronic submission page

Provide Donors with the Matching Gift Form on our Servers – (3rd Preference)

If a company requires employees to submit a paper matching gift form, we do our best to provide the donor with a copy of the form. If it isn’t posted publicly on the company’s website, we request that the company provide us with a copy of the form.

In these cases we host the form on our server (typically as a PDF) so your donors can easily download it.

Rationale: Providing a copy of the form enables a donor to submit the matching gift request without having to dig around for additional information.

Click here to view an example of Coca-Cola’s matching gift details page where we provide a copy of Coke’s matching gift form.

Redirect Donors to the Company Intranet or HR / Community Relations Contact

Unfortunately we don’t always have the best access to the matching gift forms your donors need. Typically this is for one of the following two reasons:

There’s an electronic submission process which can only be accessed over the company intranet.
The form is posted on the company intranet, but the company didn’t want to share a copy with Double the Donation.

In these cases we typically redirect donors to the company intranet. If it’s an online submission process, we notify the donor of this and ask them to go to a specific location on the intranet or to search for “matching gifts.” If there’s a paper form, we provide it via a link or host the form on our servers.

Rationale: While this is less than ideal, just telling donors “Hey, company XYZ will match your donation up to $5,000 and your organization is eligible” increases the likelihood they’ll log into the company intranet to retrieve the form.

Learn How to Raise More Money from Employee Matching Gift Programs.

Learn how to use social media to promote matching gifts today.

Social Media: 12 Matching Gift Posts to Schedule Today

January 18, 2013/in Learning Center, Marketing Strategies /by Adam Weinger

Social media – we all use it in one way or another. Whether we’re connecting with friends or catching up on the latest breaking news, social media has become an integral part of the daily routines of many.

But are you maximizing the impact of your social media platforms for your fundraising efforts, specifically in regards to matching gift programs?

Remember: With corporate matching gift programs, your organization is able to collect two donations for the price of soliciting one. Through these programs, employers pledge to match the donations made by their employees to nonprofit organizations such as yours, effectively doubling the impact of the original gift. These programs present a huge opportunity to increase your fundraising revenue,and you want to capitalize on them whenever possible.

Promoting corporate matching gift options using Twitter, Facebook, and the like is a quick, easy and cost-effective way (read: free) to reach your digitally savvy masses.

Social media is incredibly efficient, as you’re able to schedule posts in advance and on a recurring basis. This means you don’t have to remember to continue posting– the networks will do it for you! This paired with the extensive network available to you through these platforms makes social media an opportunity to use to the fullest.

We’re going to examine marketing matching gifts on social media through the following:

Sample Matching Gift Posts for Twitter
Sample Matching Gift Posts for Facebook

However, before you begin posting about matching gifts on social media– which will inevitably bring forth donors interested in the programs– ensure your internal matching gifts processes are comprehensive.

The Best Way to Market Matching Gifts

Once you begin posting about matching gifts on social media, there’s a decent chance you’ll have a few interested donors inquiring about their eligibility. The easiest way to push donors in the right direction and get them started with the matching gift process is by simply directing them to a comprehensive matching gift tool!

For example, Double the Donation’s 360MatchPro is the perfect tool for nonprofits looking to build their matching gifts solicitation processes. Embed this comprehensive, searchable database directly on your donation form and website, and then link to it in your social media posts. Then, when donors see your posts and are interested, they know exactly where to look to search for their own eligibility!

Additionally, this automated matching gifts tool allows for the immediate searching of a donor’s eligibility upon making a donation. Once an eligible donor is identified, the software sends automated marketing communications to inform the donor of matching gift opportunities.

Matching gift software provides you with an easy way to manage the influx of interest generated by social media posting. Now, let’s check out the following 12 sample posts to inspire your Twitter and Facebook-based matching gift marketing.

Sample Matching Gift Posts for Twitter

Because of Twitter’s 280-character limitation, be concise and to-the-point in your communications. Further, include a quick link to your organization’s giving page, website, or dedicated matching gift page so interested donors can access it on-the-fly via tweet

Here are some example matching gift tweets:

1. Did you know your gift can be doubled, tripled & even quadrupled? Your employer might offer matching gift programs.

2. Did you donate to us this year? There’s still time to submit a matching gift request from your employer!

3. It’s February – do you love us? We love you, too! Click here to see if your company will double your donations: <insert URL>

4. Ever wonder if your employer matches donations? Search our database to learn more about your employer at <insert URL>.

5. Last year, we raised $X from corporate matching gift programs – help make 20XX a better year!

6. Did you know that tons of organizations offer matching gift opportunities? Check to see if yours does.

7. It takes just a few minutes to submit corporate employee matching gift forms… have you submitted yours?

Additionally, with retweets, donors can also easily share the word about your organization’s offering. The platform was made with efficiency in mind—so if you want to simply and quickly inform your donors, Twitter is a great place.

However, to educate donors about matching gifts through more in-depth communications, consider using Facebook.

Sample Matching Gift Posts for Facebook

Facebook doesn’t present the challenge of character limitations as Twitter does, but that doesn’t mean you can ramble on. The following examples balance offering more in-depth information with catering to the shorter attention span associated with the internet.

Here are some example matching gift posts for Facebook:

1. We sincerely appreciate all donations to <Your Organization’s Name>! Did you know that your generosity has the potential to be doubled, tripled, or even quadrupled? Check to see if your employer offers a matching gift program!

2. What do Microsoft, Bank of America, IBM, and Verizon all have in common? Each one matches donations made by their employees’ to nonprofit organizations. This means that if you donate, or have donated to <Your Organization’s Name>, and work for one of these four companies, the company will double your donation. Many major employers offer similar programs. Search <insert URL> to find out if your employer offers something like this, as well as to access program guidelines, how-to instructions, and relevant forms.

3. A huge thanks to all of our donors, and a double thanks to those who submit matching fund requests from their employers! Does your employer offer a program like this? Check today!

4. Help us <Your Organization’s Mission>. Ask your employer to match, double, or even triple your donation today! Check out your organization’s matching gift options here: <insert URL>

5. We like to brag that our donors are the best. Not only do they contribute to us, but they also take the extra step to see if their employer offers a matching gift program that may double the total donation to our organization! Have you checked to see if your company offers a matching gift option? Thanks for being a super donor if so! Check here to see if your company has a program like this: <insert URL>

Just as with Twitter, donors can easily share your Facebook posts with their friends and family. It’s a great way to get in front of new donors you might not reach otherwise!

If used correctly, social media can be a valuable resource in marketing matching gift opportunities. For more information on how to use social media to market matching gift programs, check out some additional social media ideas.

To boost your nonprofit's revenue through corporate philanthropy, check out these San Diego matching gift companies.

San Diego Companies with Matching Gift Programs

January 6, 2013/in Lists and Rankings, Matching Gift Companies /by Adam Weinger

In previous articles, we dove into Atlanta matching gift companies and New York matching gift companies, but for this article, we’ll take a look at a west coast market.

California is home to many of the country’s most socially responsible companies. Because of this, California nonprofits are well-positioned to take advantage of matching gift programs.

As the 17th largest metropolitan area in the United States, San Diego is home to many leading companies. Nonprofits in San Diego can benefit from increased revenue by focusing on employee matching gift programs. If your nonprofit is located in the San Diego area, take a look at these major matching gift employers in your area:

Qualcomm
Kaiser Permanente
Sempra Energy
LPL Financial Services
Raytheon (formerly United Technologies Corporation)

Matching gift and volunteer grant programs are widely offered employee benefits. In fact, 65% of Fortune 500 companies match employee donations while 40% offer volunteer grant programs. You don’t want to miss out on these important revenue opportunities.

Ready to get started? Let’s explore a few companies in San Diego which match employee donations!

1. Qualcomm

With approximately 13,000 employees in the San Diego area, Qualcomm is one of the largest employers in the San Diego community.

Even though Qualcomm matches donations made only by full-time employees, its program is still quite generous. Annually, a Qualcomm employee can request donation matches starting at a minimum of $50. If eligible, the company will match the donation at a 1:1 ratio, doubling the employee’s gift.

Qualcomm also provides grants worth $250 whenever an employee volunteers for at least 15 hours. Employees can apply for additional grants for the same or a different charitable organization once they volunteer for another 15 hours.

However, the company has a combined limit for each employee for both their matching gift program and their volunteer grant program. Depending on the employee’s level (e.g. associate, director, etc. ), the limit ranges from $1,000 to $5,000 per year.

Learn more about Qualcomm’s matching gift and volunteer grant programs.

2. Kaiser Permanente

Kaiser Permanente employs more than 7,000 individuals in the San Diego metropolitan area.

Its matching gift program varies region-by-region, but fortunately for San Diego employees and nonprofits, they do offer a match program. Every year, Kaiser Permanente offers an employee giving campaign around September or November. The program is open to full-time and part-time employees. However, retirees are not eligible.

During the annual giving campaign, they match employee donations to most nonprofits. Match amounts range from $25 up to $5,000 at a 1:1 ratio.

Learn more about Kaiser Permanente’s matching gift program.

3. Sempra Energy

Sempra Energy employs more than 4,500 individuals in San Diego and serves approximately 3.7 million customers in southern California, making it the largest utility provider in the San Diego area.

The company is a strong supporter of local nonprofits and matches donations to most organizations. Donations eligible for matches range from $25 to $2,500. The program is open to both full-time employees and part-time employees.

Also, Sempra Energy offers two types of volunteer grant programs:

Individual volunteer grants. Employees who volunteer at least 10 hours with a nonprofit or a school may request up to $1,000, depending on the number of hours volunteered.
Season of Giving team volunteer grants. During the holiday season, when teams of employees volunteer together, they can request a Season of Giving grant.

Learn more about Sempra Energy’s matching gift program.

4. LPL Financial Services

LPL Financial offers a matching gift program for its financial advisors. Through LPL Financial’s program, full-time financial advisors can request matches for donations made to most nonprofits. They can request up to $500 in matching gift funds each year.

Outside of its matching gift program, LPL Financial finds additional ways to give back to its community. A few of these philanthropic strategies include:

Mentoring at-risk youth.
Teaching productive job search techniques to unemployed individuals.
The Employee Volunteer Corps that organizes volunteer events.
And many others.

Learn more about LPL Financial’s matching gift program.

5. United Technologies Corporation (UTC) (Now known as Raytheon)

In 2012, Goodrich merged with United Technologies, and as part of the merger process, the two companies combined their employee giving programs. Then more recently United Technologies joined Raytheon through a merger.

UTC used to match employee donations to most nonprofits. Each employee could request up to $10,000 in matching gift funds each year, as long as the request is made within 12 months of the initial donation. Now the program is under Raytheon’s employee giving program.

UTC also offers a volunteer grant program. When employees volunteer a minimum of 60 hours at eligible nonprofits, they can request a $250 donation. Each employee can submit grant requests for up to two nonprofits per year.

Learn more about Raytheon’s matching gift program.

How a Matching Gift Database Can Help

Corporate philanthropy, such as matching gift programs and volunteer grant programs, represent a major revenue opportunity for nonprofits. With a matching gift database like Double the Donation, you won’t overlook much-deserved revenue. Here’s how it works:

Your team embeds the tool across all your fundraising channels (e.g. matching gift pages and donation pages).
A donor or volunteer starts typing their employer’s name.
The tool generates autocomplete suggestions for the user to select.
The donor receives up-to-date info on their employer’s giving program.

Double the Donation works with nonprofits across the country, including San Diego. In the database, there are more than 20,000 companies that represent over 15 million match-eligible employees, making it the industry’s leading matching gift database.

Plus, larger nonprofits can streamline the process even more with 360MatchPro by Double the Donation. It enables email automation and drives matches to completion with live match tracking.

Think your nonprofit could benefit from Double the Donation?

Start a free trial of the leading matching gift database!

While the above companies are major employers in San Diego, there are many other local companies that offer these programs. Pinpointing them takes some research, simplified with a matching gift database.

If you’re a nonprofit, check out this list of the top national companies that offer employee giving programs. Now that you know some of the major employers in your area that offer matching gifts, start boosting your revenue!

4 Ways to Increase Matching Gift Revenue in 30 Minutes or Less

December 9, 2012/in Marketing Strategies /by Adam Weinger

Are you looking to raise more money from employee matching gift programs but don’t have much time?

If you can find 30 minutes, you can make small adjustments to enhance your organization’s matching gift strategy.

Four Easy Yet Effective Ways to Increase Matching Gift Revenue

Promote matching gifts on social media

Do you maintain Facebook and Twitter accounts for your organization? If so, odds are donors and members are scrolling through past messages on a regular basis.

Take a few minutes to create a post about matching gifts. Not only will it appear on your fans’ walls today, but your matching gift post will linger on your organization’s wall forever. Here are a few sample matching gift messages you can use.

And don’t forget, if you use a service to schedule messages in the future, go ahead and create a few matching gift messages to post automatically over the coming months.

Effort: Ten minutes

View examples of how other organizations are promoting matching gifts through social media channels.

Modify your acknowledgement letters and emails to promote matching gifts

Do you send out an acknowledgement letter to donors? If so, this is a great place to promote matching gifts.

While asking donors to “check with your HR department to see if your employer will match your contribution” still places the burden of research on them, it’s better than nothing.

If you subscribe to Double the Donation’s matching gift service, make sure you’re including a link directly to your organization’s custom matching gift website. This makes it easy for your donors to access everything they need to submit their matching gift requests.

Effort: Five minutes

View additional suggestions on ways to modify the acknowledgement letter to promote matching gifts.

Add a sentence about matching gifts to your email signature

Do you ever communicate via email with individual donors or members? If so, utilize your email signature as an easy way to remind donors to submit matching gift requests.

If you subscribe to Double the Donation’s service, link directly to the custom website we maintain for your organization. Otherwise, ask donors to “please check with your company to see if they’ll match your donation.”

Effort: Five minutes

View email signatures you should consider using.

Educate colleagues about matching gift companies in your city

Send out a list of the top companies which match donations to everyone involved with fundraising in your organization. For instance, if you sell memberships, make sure your membership sales reps receive this email. You’ll be surprised to find out that some of your colleagues have never heard of employee matching gift programs.

While you’ll only be able to include a handful of companies representing a small percentage of companies in your area that will match donations, they’re a good way to raise awareness around the potential of matching gifts.

Effort: Ten minutes

View downloadable resources you can use to educate colleagues about matching gifts.

Take your matching gift efforts a step further:

Take a tour of Double the Donation’s matching gift service to see if our service would benefit your organization.

You may also want to check out a list of additional suggested ways to promote matching gifts. While many of them are more slightly time consuming than the above suggestions, they provide greater benefits and help maximize matching gift revenue. These include:

Matching gift newsletter articles
Banner ads promoting matching gifts on thank you confirmation screens
Incorporate matching gifts on the “Ways to Give” page
Include a matching gift link on your website’s navigation bar

Readers: How does your nonprofit promote matching gifts to donors and members?

Learn how to determine the tax-deductible amount for events for corporate matching gift programs.

Determining the Tax-Deductible Amount for Matching Gifts

November 15, 2012/in Learning Center /by Adam Weinger

If your organization derives a significant amount of funding from membership programs, annual fundraising galas, or special events, you may wonder whether those donations are eligible for corporate matching gift programs.

By not promoting matching gifts to donors, your organization may be leaving money on the table. In almost every case, the tax-deductible amount of nearly all cash and stock contributions is eligible to be doubled through employer matching gift programs.

To take advantage of these important revenue opportunities, go over the following key subjects:

The Relationship Between Tax-Deductible Contributions and Matching Gifts
Calculating the Tax-Deductible Amount for Matching Gifts
How a Matching Gift Database Can Help

Need a refresher on corporate philanthropy? Visit our guide to learn more about corporate matching gift programs. Otherwise, let’s get started!

1. The Relationship Between Tax-Deductible Contributions and Matching Gifts

When nonprofits have membership programs or host special events, there should be a defined tax-deductible amount listed. This should be a specific dollar amount. Also, it should be above the fair market value (FMV) of any benefits received.

That way, attendees and their employers know the specific amount for IRS income tax reporting purposes. The tax-deductible amount of the donation, event ticket, or membership is also what donors should submit to their employers when requesting a match.

It’s the responsibility of the organization to determine the tax-deductible amount and inform event attendees or its program’s members.

For instance, for events, the tickets should have a line similar to the following: “Did you know that $X of your ticket is tax-deductible? If your employer has a matching gift program, this amount might be eligible to be matched.” To learn other ways to promote matching gifts to attendees, visit this guide about matching gifts for special fundraising events.

Now that you know the tax-deductible amount of contributions can be matched, let’s dive into how to calculate it.

2. Calculating the Tax-Deductible Amount for Matching Gifts

As previously stated, it’s up to the nonprofit organization to determine the tax-deductible amount of each contribution. The first step is to determine the FMV of the benefits received.

There are a few ways to do this. Start by comparing the benefits received by the donor with what those benefits would cost if it were not a fundraiser.

For example, let’s say you charge $500 for an annual gala ticket. At the gala, there’s a performance by a well-known band as well as a five-course dinner. Let’s say the nonprofit determines the dinner would cost $50 from a local restaurant while a ticket to see the band would cost $100. In this case, the fair market value of the gala ticket would be $150. Therefore, the tax-deductible amount of the ticket would be $350.

Donors should use this fair market value, rather than the overall purchase price, on their company’s matching gift form.

While each organization has full discretion in determining the FMV, the key is to ensure the values placed on each benefit are reasonable. For instance, is it reasonable for a steak and lobster dinner with dessert to cost $10 at a five-star restaurant? Probably not. An appropriate method is to take a look at the menu of a local restaurant and use its pricing as guidance.

Calculating the FMV isn’t an exact science. It could vary by several dollars and any amount within a reasonable range would be acceptable for government reporting and matching gift requests. The important part is that your organization is taking a fair and honest approach when estimating the FMV.

3. How a Matching Gift Database Can Help

When hosting event fundraisers or heading a membership program, nonprofits might overlook corporate giving opportunities. Corporate philanthropy is vital for nonprofits. Missing out on these opportunities can be detrimental to an organization. That’s where Double the Donation, the industry-leading matching gift database, can help!

By adding a matching gift database to your tech toolkit, your nonprofit won’t overlook revenue from corporate giving programs. For instance, Double the Donation:

Enables donors and volunteers to search for 20,000+ companies.
Gives users all available info and forms on companies’ giving programs.
Allows nonprofits to embed the tool on their online fundraising channels.
Allows nonprofits to do even more with matching gifts!

Before your event, research your attendees’ employers. You’ll be able to pinpoint which donors are matching-gift eligible. That way, you’ll know who to approach about corporate giving at your event. Whenever someone signs up for your membership program, your team can see which donors might be match-eligible, too! Then, you can reach out to them.

Plus, larger nonprofits might benefit even more from 360MatchPro by Double the Donation. This tool streamlines the process by automatically identifying match-eligible donors in a comprehensive database, following up with them until they complete the match process, and even creating an automated plan for matching gifts! Either tool is great for pinpointing corporate giving opportunities.

Many different types of donations to your organization have a tax-deductible component that can be submitted to corporate matching gift programs. Make sure you’re communicating this with your donors.

Now that you know more about tax-deductible contributions, relay this information to your team and supporters. Start boosting your nonprofit’s matching gift revenue now!

Learn about the top companies in New York City with matching gift programs.

New York Companies with Matching Gift Programs

November 9, 2012/in Lists and Rankings, Matching Gift Companies /by Adam Weinger

Double the Donation’s nonprofits clients come from all across the country⁠—so we wanted to highlight a few select matching gift companies in key markets. Like most major metropolitan areas, New York is home to tons of notable employers, many of whom offer matching gift programs.

Is your New York-based organization tapping into this source of corporate giving?

To help you launch or finetune your strategy, we’re going to look at the following matching gift companies your team should be aware of:

JPMorgan Chase & Co.
Verizon
IBM
Goldman Sachs Group
American International Group

Follow along for a look at New York City’s corporate philanthropy and the tools you can use to discover these opportunities.

Statistics on New York Matching Gift Companies

If you dig into your organization’s database of corporate donors from the past few years, you’ll probably notice you received matching gifts from a variety of companies. Some are probably headquartered in your area, while others may have a much smaller presence.

Here are a few statistics on the New York market that may interest you:

50+ Fortune 500 companies call New York home.
65% of Fortune 500 companies match donations made by their employees.
40% of Fortune 500 companies offer volunteer grants for employees.

Now, let’s dive in!

Discovering Matching Gift Opportunities in Metropolitan Areas

The fact that New York has major matching gift opportunities means little if nonprofits don’t capitalize on them. If you’re like most organizations, you probably aren’t reaching your full corporate philanthropy potential.

A great place to start is making sure everyone in your organization is familiar with the largest employers in your area. If you want to take it a step further, however, consider providing donors and volunteers with detailed information about their employer or their spouse’s employer.

360MatchPro, a marketing automation platform suited for nonprofits looking to improve their existing matching gift processes, can help. With this software, your organization can automatically identify and contact eligible donors regarding matching gifts.

With that, continue reading for a look at New York City’s top 5 companies with matching gift programs.

Companies in New York with Matching Gift Programs

Check out the top companies in New York City with matching gift programs.

Of the top companies in New York City, those highlighted offer matching gift or volunteer grant programs. It would be difficult to go into detail regarding every company in New York offering matching gift programs, so we’ve highlighted some of the area’s largest employers for this list.

Based on the current Fortune 500 list, JPMorgan Chase and Verizon are the two biggest companies in New York City. Even better? Both offer matching gift programs!

Further, we’ve included IBM, Goldman Sachs Group, and American International Group, each of which is a large employer in the city offering matching gifts.

JPMorgan Chase

JPMorgan Chase offers both a matching gift and volunteer grant program. The company matches up to $1,000 per employee or retiree each year to pretty much any school or nonprofit.

The company also offers a tiered volunteer grant program where grants average $10 per hour volunteered. The grant amount varies based upon the number of hours an employee volunteers.

Learn more about JPMorgan Chase’s employee giving programs.

Verizon

Verizon offers both a matching gift and volunteer grant program for employees. The company matches up to $5,000 to schools and $1,000 to all other nonprofits per employee each year.

Additionally, through the Verizon Volunteer Incentive Program, employees who volunteer for 50 hours in a calendar year can request a $750 grant for an organization.

Learn more about Verizon’s employee giving programs.

IBM

IBM also offers multiple types of employee giving programs. Not only does the company offer matching grants on donations and cash grants for volunteering, but it also allows nonprofits to receive a significantly larger donation if the organization elects to receive IBM technology instead of cash.

For instance, IBM offers a 2:1 technology grant on employee donations. This means that if an IBM employee donates $500 to your organization, you can receive $1,000 in IBM equipment or $500 in cash.

Learn more about IBM’s employee giving programs.

Goldman Sachs

Goldman Sachs, an investment banking company based in New York City, New York, offers a generous matching gift program that current, full-time employees are encouraged to take part in.

In fact, the company agrees to match donations between $50 and $20,000 at a 1:1 ratio to nearly all nonprofit organizations—including educational institutions, health and human services, arts and cultural organizations, civic and community groups, environmental nonprofits, and more.

Learn more about Goldman Sachs’ employee giving programs.

American International Group (AIG)

AIG focuses its philanthropic efforts on three main groups of giving:

Safety – auto safety, disease prevention, programs that help prevent improper use of prescription drugs
Security – financial and educational programs that drive safety
Disaster Relief – including support of disaster preparedness and repair of infrastructure in the wake of a catastrophe

AIG has a matching gift program with a minimum match of $25 and a maximum of $10,000 per employee per year.

Learn more about AIG’s employee giving programs.

But that’s not all!

Other NY-based Fortune 500 companies with employee matching gift and volunteer grant programs include:

MetLife
Pfizer
PepsiCo
American Express
And many others

Bottom line: Many of New York’s leading employers match donations employees make to nonprofits. Make sure everyone in your organization’s membership and development offices is familiar with major employers in your area that match employee donations.