Through the Google Ad Grants program, Google supplies eligible nonprofits with $10,000 in free funding to use on its paid advertising platform. Since 2003, Google has donated over $10 billion in free advertising to more than 115,000 nonprofits across 51 different countries.
Applicants undergo an eligibility check and application process. Once approved, they can create ads targeting the search terms their prospects are searching for online. Here’s an example of a Google Ad from Claire’s Place Foundation, which supports people and families affected by Cystic Fibrosis:
Nonprofits can promote any page that supports their mission, helping them to:
- Boost donations by amplifying donation forms and specific fundraising campaigns
- Attract volunteers by highlighting upcoming opportunities
- Promote upcoming events to local audiences
- Establish themselves as thought leaders by promoting educational mission-related content
Best of all, the grant automatically renews each month. Given the complexity of routine account maintenance, many organizations partner with expert Google Grants managers to create ads and monitor performance.
We recommend Getting Attention. This agency is a verified Google Partner, meaning Google has vetted them to ensure they’re trustworthy and understand the program. They can walk you through your application, identify the best keywords, create compelling ads, and keep your account in compliance with the program rules. Basically, they’ll handle the heavy lifting, helping you communicate your mission as effectively as possible.
