Lists and Rankings Archives - Double the Donation

10 Examples & Insights from the Matching Gift Idea Exchange

July 29, 2024/in Lists and Rankings, Learning Center, Marketing Strategies, About Double the Donation /by Adam Weinger

In June 2024, Double the Donation organized the industry’s first-ever Matching Gift Idea Exchange. This was an opportunity for nonprofits, schools, and other groups to share their best matching gift materials and be inspired by their peers’ ideas as well.

Why?

Matching gifts are a powerful tool for fundraising organizations, allowing them to maximize donations and engage supporters more deeply. However, few organizations are truly maximizing their matching gift potential, and a lack of promotion is a leading reason why.

In this blog post, we’ll delve into 10 inspiring examples and key insights from the completed Matching Gift Idea Exchange. From streamlined matching processes to creative promotional tactics, these examples demonstrate the power of matching gifts to significantly enhance fundraising with valuable inspiration and practical tips.

Supplement your match page with video content.
Make the page accessible from your site navigation.
Host a matching gifts tool on event pages, too. ⁠
Meet your donors where they are with SMS messaging. ⁠
Leverage direct mail to promote matching opportunities.
Pair corporate matching with matching gift challenges. ⁠
Thoroughly thank donors for matching their gifts.
Acknowledge companies that match to your cause. ⁠
Promote matching through personal and mass emails.
Turn corporate matching into a dedicated campaign effort.

Note: Explore how many clients use Double the Donation’s tools to streamline and enhance their matching gift promotions. Not a client yet? No worries! Click here to request a personalized demo.

1) Supplement your match page with video content.

An organization’s matching gifts page is one of its most invaluable assets, especially when it comes to marketing matching gifts effectively. Implementing the right content on the page is essential for driving more matches to completion!

What this Organization Did Well:

OKCMOA, or Oklahoma City Museum of Art, has embedded a minute-long informational video on their matching gifts page. This resource, which the organization submitted as part of our Matching Gift Idea Exchange, quickly overviews the matching gift opportunity, how it helps nonprofits, and how donors can determine their eligibility and next steps using Double the Donation’s matching gift database embedded above.

Best Practice For Your Team:

Take a multimedia approach on your organization’s dedicated matching gifts page. We recommend incorporating a combination of text, video, and graphic elements to best grasp and retain your audience’s attention while they learn about matching gifts on your site.

Double the Donation clients can access a free, pre-made matching gift video (plus a ton of other graphics and materials) or request a custom-branded version for a fee within the platform.

2) Make the page accessible from your site navigation.

It hardly matters how well-designed your matching gifts page is if no donors can locate it on your website. That’s why making your information easily accessible is a must! Prominently featuring matching gifts on your navigation menu ensures a seamless donor experience and signifies the importance of matching gifts in your fundraising.

What this Organization Does Well:

Blue Faery (the Adrienne Wilson Liver Cancer Association) makes matching gift information easy to locate. All a user has to do is access the drop-down menu from the main “Donate” button and select “Matching Gifts.”

Best Practice For Your Team:

Add a link to your matching gifts page to your main site navigation! Feel free to nest it under relevant parent pages, such as your “Donate” button or “Ways to Give” compilation for the best results.

3) Host a matching gifts tool on event pages, too. ⁠

Sometimes, an organization will host separate event pages or microsites to market upcoming opportunities (hint: this is a fairly common practice for run/walk/rides and other peer-to-peer fundraisers!). If that’s the case for your team, you’ll want to be sure you’re promoting matching gifts throughout your event pages as well⁠—after all, those gifts are often eligible to be matched, too.

What this Organization Does Well:

The Hirshberg Foundation for Pancreatic Cancer Research is a largely peer-to-peer-based organization, and much of its revenue comes from large-scale fundraising events like the annual Tour de Pier. In order to ensure eligible gifts get successfully matched, the nonprofit has implemented a dedicated Matching Gifts page on its event microsite⁠—complete with a matching gift search tool and an overview of the programs.

And, in order to mitigate any confusion, the fundraising team even provides the correct name and tax ID number an individual should use when they go to submit their matching gift requests.

Best Practice For Your Team:

At the very least, mention matching gifts with a dedicated callout on your event or campaign pages. Even better? Establish a separate matching gifts page on your event site to ensure your audience is exposed to the idea and provided with the information they need to get started.

4) Meet your donors where they are with SMS messaging.

According to Nonprofits Source, mobile donations have increased by more than 205% in the past year, and 51% of nonprofit website traffic originates from a mobile device.

What does that mean for you? Your donors’ phones are where they’re at⁠—and you can meet them there with text message engagement strategies.

What this Organization Does Well:

This text message campaign from Save the Children demonstrates the ease with which a matching gift can be requested right from a donor’s mobile device. An individual receives one or both of the texts below and can initiate their match without hesitation simply by clicking the provided link. Talk about frictionless giving experiences!

Best Practice For Your Team:

Take a multi-channel engagement approach by incorporating SMS into your outreach strategy in addition to standard follow-up emails and more.

Note: Double the Donation offers automated SMS messaging for its Enterprise-level users. Interested? Learn more about upgrading your account here.

5) Leverage direct mail to promote matching opportunities.

In today’s digital world, it can be easy to forget about the power of direct mail marketing. However, incorporating snail mail into your matching gift promotional strategy can have a big impact.

What this Organization Does Well:

Scripps College leverages beautifully designed, eye-catching direct mail cards as a way to draw its supporters’ attention to matching gifts. And, to empower donors to take the next steps without delay, the institution implements a scannable QR code that directs recipients to its online matching gifts page.

Best Practice For Your Team:

Diversify your messaging with direct mail! If you already have a direct mail fundraising package going out, try adding an insert dedicated to matching gifts. Otherwise, consider a matching gift-focused postcard to spread the word.

6) Pair corporate matching with matching gift challenges.

Did you know that corporate or employee matching gifts represent only a single form of matching donation opportunity an organization might have? Matching gift challenges, or major donor matches, can also play a significant role in boosting a nonprofit’s fundraising. And they’re typically not mutually exclusive⁠, either—meaning donors can have the chance to multiply their gifts twice!

What this Organization Does Well:

UWC-USA noted in the Matching Gift Idea Exchange that it combines the power of corporate matching gifts with other forms of donation matching, including major donor matching gift challenges. In a campaign, interest is typically generated by offering a major donor match. Then, once supporters have navigated to the campaign page, UWC promotes corporate matching gift opportunities as well.

The results? The organization shared that campaign revenue is typically about 30% higher than for those without a matching gift offer. Plus, a significantly higher percentage of donors check to see if their companies provide a donation match!

Best Practice For Your Team:

Try running a double-matching campaign! If you can find a major donor willing to put up a significant match amount, leverage that opportunity in addition to corporate matching gifts to get donors’ gifts multiplied again and again.

7) Thoroughly thank donors for matching their gifts.

There are a lot of moving parts when it comes to getting a gift matched. Thanking your donors for their involvement allows you to communicate your gratitude and close the loop at each step of the process.

What this Organization Does Well:

UNCF makes a serious effort to thank its matching gift donors at multiple touch points in the supporter journey. That includes upon the submission of their matching gift request and after the company pays out the matching donation.

To best grab the recipient’s attention and get their message across, the organization does so with a well-designed postcard (or two!).

Best Practice For Your Team:

Showing thanks is essential for any donor relationships, and communicating gratitude to your matching gift donors is essential for retaining their support in the long run. As you do so, remember that they went above and beyond in requesting a matching gift. You, too, should go above and beyond in your thanksgiving.

8) Acknowledge companies that match to your cause. ⁠

When it comes to thanking donors for matching gifts, it’s generally recommended that you center your efforts around the individual who requested the match. However, acknowledging the company (AKA the entity that pays out the match) can go a long way in building long-term relationships, too.

What this Organization Does Well:

Michigan Technological University uses its matching gifts page for an additional purpose: highlighting leading matching gift companies that have completed matches to the school in the past year. This way, the companies listed can feel the appreciation of their support and donors accessing the page can gain at-a-glance insights into top matching gift companies in their network.

Best Practice For Your Team:

Shine a spotlight on examples of companies that have supported your cause with matching gifts in the past. Not only is this an excellent way to thank these matching gift contributors (with additional publicity), but it can also inspire more donors (from the spotlighted companies and otherwise) to want to get involved.

9) Promote matching through personal and mass emails.

More than likely, email makes up a significant portion of your supporter engagement strategy. There are emails you send to all donors (mass marketing) and those you send one at a time.

For the best matching gift results, consider a mix of both types of outreach to grab your audience’s attention and drive more submissions to completion.

What this Organization Does Well:

Save the Boundary Waters takes a multi-faceted approach to promoting matching gift opportunities through email marketing. When a donor gives, they receive a personalized copy of the automated email (powered by Double the Donation) on the left. This encourages them to pursue a match for their recent gift while they are still at the height of their engagement with the organization.

Then, the team also regularly promotes matching gifts through a segment of its digital newsletter sent to all donors, on the right. This allows the organization to drive awareness of the programs across its entire audience at once!

Ideas and Insights From the Matching Gift Idea Exchange_Save the Boundary Waters

Best Practice For Your Team:

Double the Donation research indicates that organizations that send a single matching gift email see an estimated 31% of eligible donations submitted for matching. Meanwhile, a second reminder email increases submissions by 45%, and a third email brings the total percentage of submitted eligible gifts to 49%.

So, what does that mean for you? To engage the greatest number of donors and achieve the best results, incorporate more than one matching gift email into your follow-up cadence. For even better results, vary the formatting and structure between newsletters, email blasts, personal reminders, and more.

10) Turn corporate matching into a dedicated campaign effort.

Rallying support around matching gifts can significantly amplify the support received from donors. Generating enthusiasm through campaigns, events, and other dedicated communications can go a long way in increasing awareness and participation in the programs.

What this Organization Does Well:

In this final submission from the Matching Gift Idea Exchange, Community Ministry has launched a dedicated campaign effort called the “Hunger Heroes.” This initiative included a campaign logo, a one-pager overviewing the opportunity and how donors can get involved, an email blast, and a number of related social media posts.

Donors who get their gifts matched by their employers then earn the “Hunger Heroes” designation as a way to celebrate their above-and-beyond support and leverage social proof to drive additional engagement in the campaign.

Best Practice For Your Team:

Make matching gifts fun and exciting by adding a layer of novelty. Try providing donors with a digital “Matching Gift Donor” certificate or hosting an event alongside a big matching gift push.

Final Thoughts & Next Steps

As the above examples from the Matching Gift Idea Exchange show, there are countless ways for nonprofits and schools to innovate and improve their matching gift efforts. By implementing the strategies highlighted above, organizations can unlock additional funding, strengthen relationships with donors, and drive greater community impact.

All in all, we hope these insights have inspired you to bring your matching gift efforts to new heights. Stay tuned to participate in the Matching Gift Idea Exchange next year!

In the meantime, check out these additional resources to grow your knowledge of all things matching gifts:

Free Downloadable Guide: Top Strategies for Marketing Matching Gifts. This comprehensive resource provides actionable tips and proven tactics to help you effectively promote matching gift programs to your donors. Get the guide to learn more and spread the word about these programs.
Grow Your Fundraising Revenue: Access Real 360MatchPro Case Studies. Discover how other nonprofits have successfully increased their fundraising revenue with 360MatchPro. See the tangible results achieved and learn how you can replicate their success to boost your donations.
8 Ways to Encourage Donors to Submit Employee Matching Gift Requests. This resource offers practical strategies to motivate your supporters to take advantage of their employers’ matching gift opportunities. Implement these strategies to unlock the full potential of matching gifts.

Best CSR Companies: These Businesses Are Making an Impact

Best CSR Companies | These 9 Businesses Are Making an Impact

July 19, 2024/in Lists and Rankings, Learning Center, Company Spotlights /by Adam Weinger

In today’s business landscape, corporate social responsibility (or CSR) is more than just a buzzword—it’s a crucial aspect of how companies operate and influence the world. Leading CSR companies are recognizing the importance of giving back to their communities, investing in sustainable practices, and driving positive change. This commitment not only enhances their brand reputation but also attracts conscious consumers and employees who value ethical practices.

In this post, we’ll highlight nine exemplary companies that are setting the standard in CSR. From innovative environmental initiatives to impactful social programs, these businesses are making a significant difference in their industries.

What is CSR?

Corporate Social Responsibility is a business model that helps companies be socially accountable—to themselves, their stakeholders, and the public. By practicing CSR, companies can be conscious of the impact they have on all aspects of society, including the environment, the economy, and beyond.

Critical aspects of CSR include:

Philanthropic Responsibility: Businesses engage in activities that benefit society. This can involve community development programs, charitable donations, volunteer efforts, and supporting social causes like education, health, and equality.
Ethical Responsibility: Organizations operate in a fair and ethical manner. This involves treating employees fairly, ensuring product safety, and conducting business with integrity.
Legal Responsibility: Businesses comply with all relevant laws and legal regulations, ensuring they operate safely and fairly on a consistent basis.
Economic Responsibility: Companies adopt practices that ensure fair trade, ethical labor practices, and transparent business operations. They strive to create economic value while also producing value for society.

All in all, CSR initiatives help companies build a positive brand image, foster customer loyalty, attract and retain employees, and ultimately contribute to long-term business success.

What defines the best CSR companies?

The best CSR companies are defined by key characteristics that demonstrate their commitment to philanthropic, ethical, economic, and legal responsibilities. These companies go beyond mere compliance with legal requirements and actively seek to make a positive impact.

Wondering if your company meets the criteria? Looking for leading businesses to seek support for your nonprofit? No matter your intent, here are the defining attributes of the best CSR companies to consider:

They have a well-defined CSR vision and strategy that aligns with their core business values and goals, and their CSR initiatives are integrated into their overall business operations. This information should be available online, in employee-facing materials, and more.
They invest in community development and social programs that address local and global challenges such as education, healthcare, poverty alleviation, disaster relief, and more.
They prioritize employee welfare and active involvement in CSR activities such as giving and volunteerism.
They collaborate with nonprofit organizations, government agencies, and other businesses to amplify their impact.
They maintain transparency in their CSR efforts by regularly reporting on their progress and outcomes.
They demonstrate a long-term commitment to CSR by continuously evaluating and improving their initiatives with measurable goals and plans for achieving tangible results.

By embodying these characteristics, the best CSR companies create value not only for their business but also for society and the environment, setting a powerful example for others to follow.

And we’ve compiled a list of companies by which to be inspired below!

How does the CLMA designation reflect CSR efforts?

One of the greatest indicators of a company’s CSR efforts is its devotion to matching employee gifts. As a result, the CLMA designation, which is awarded to Certified Leaders in Matching Automation, reflects a company’s commitment to ongoing philanthropy and corporate social responsibility.

This certificate directly reflects a company’s devotion to CSR by showcasing its dedication to facilitating seamless and accessible support for a wide range of nonprofit causes. Top companies that hold this designation exemplify the integration of automated processes to foster a culture of giving and social responsibility.

Why does this matter for nonprofits and other fundraisers?

Understanding the offerings of top CSR companies and other CLMA-certified employers is essential for nonprofits, schools, and fundraisers for several reasons. First, familiarity with companies offering standout matching gift programs allows organizations to effectively double or even triple the donations received, significantly boosting fundraising efforts.

These companies can also be significant suppliers of grants, sponsorships, volunteer services, and more, making them valuable targets for establishing lucrative long-term partnerships.

Top Companies with Standout CSR Strategies & More

Familiarity with top CSR companies can help nonprofits and schools identify partners committed to the greater good. At the same time, understanding the successes of leading examples can provide invaluable insights and ideas for improving a business or organization’s own practices and initiatives.

Read on to explore our selection of standout CSR initiatives and see which elements you can adopt in your efforts.

Top CSR Company #1: Chipotle

Company Overview:

Chipotle Mexican Grill, Inc. is a renowned fast-casual restaurant chain headquartered in Newport Beach, California. It is best known for its focus on serving high-quality, sustainably sourced ingredients in its customizable burritos, bowls, and tacos.

Chipotle currently operates over 2,800 restaurants across the world, with more than 120,000 employees, and continues to expand its global footprint.

CSR Focus:

Chipotle’s CSR efforts primarily revolve around sustainability (including responsible sourcing and healthy living) and employee giving. The company places a strong emphasis on food with integrity, as well as giving to a variety of nonprofit causes its team members support.

What Makes This Company’s Programming Stand Out:

By integrating sustainability and giving into its core business model and engaging with stakeholders transparently, Chipotle sets a benchmark in the restaurant industry for socially conscious practices. This commitment not only enhances its brand reputation but also contributes positively to the communities it serves.

In doing so, Chipotle Mexican Grill has become a CLMA-certified leader in the matching gift industry. By partnering with Double the Donation-integrated corporate giving solution, Chipotle has implemented matching gift auto-submission functionality, making the request process seamless and accessible for its staff. This efficient system not only simplifies the donation matching process but also significantly boosts CSR by growing the amount of corporate funding paid out through successful matches and more.

Top CSR Company #2: Danone

Company Overview:

Danone is a multinational food-products corporation headquartered in Paris, France, with nearly 90,000 employees worldwide. It operates in four main business segments: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition, and Advanced Medical Nutrition.

Globally, Danone is known for its dairy and plant-based products, including brands like Activia, Evian, and Alpro.

CSR Focus:

Danone’s CSR efforts are centered around sustainability, nutrition, and social innovation. The company aims to promote healthier eating habits, support the communities in which its staff live and work, and reduce its environmental impact across operations.

What Makes This Company’s Programming Stand Out:

Danone actively engages its employees in promoting sustainable practices through philanthropy, volunteerism, and other initiatives.

As a result, the food company is also CLMA-certified for its exemplary matching gift program. With the help of Double the Donation, Danone has integrated matching gift auto-submission into its CSR initiatives, providing an effortless experience for employees looking to double their charitable contributions. This streamlined approach enhances Danone’s CSR efforts by maximizing the impact of corporate funding through successful donation matches.

Top CSR Company #3: BerlinRosen

Company Overview:

BerlinRosen is a leading strategic communications firm based in New York City, specializing in PR, media relations, and digital strategy. With over 400 employees across New York, Washington, D.C., Los Angeles, Amsterdam, and more, the firm serves nonprofits, advocacy organizations, progressive campaigns, and corporate entities.

CSR Focus:

BerlinRosen’s CSR efforts are centered around social justice, environmental sustainability, and community empowerment through effective communication strategies. The firm leverages its expertise in public relations to amplify voices and advocate for positive social change.

What Makes This Company’s Programming Stand Out:

BerlinRosen distinguishes itself by actively supporting organizations that drive meaningful community impact. This includes offering pro-bono services to nonprofits, advocacy groups, and more.

BerlinRosen is also recognized as a CLMA-certified employer due to its outstanding matching gift program. By collaborating with Double the Donation, BerlinRosen has implemented a user-friendly matching gift auto-submission system, simplifying the process for its employees.

Overall, the company’s commitment to supporting employee philanthropy⁠—as well as its dedication to communication as a tool for social good⁠—sets it apart as a leader in CSR within the public relations industry and beyond.

Top CSR Company #4: Creative Circle

Company Overview:

With more than 18,000 employees, Creative Circle is a specialized staffing agency headquartered in Los Angeles, California. This company focuses on connecting creative professionals with businesses in various industries, such as advertising, marketing, and design.

CSR Focus:

Creative Circle’s CSR efforts are centered around promoting diversity, equity, and inclusion (DEI) within the creative industry, supporting creative professionals, and fostering inclusive workplaces.

What Makes This Company’s Programming Stand Out:

Creative Circle stands out for its commitment to CSR, supporting philanthropic initiatives that advance equality and equity in the creative sector.

As a CLMA-certified company, Creative Circle has implemented a robust matching gift program. Partnering with Double the Donation, Creative Circle offers a seamless matching gift auto-submission process, which makes it easy for employees to participate in corporate philanthropy. This innovative approach drives more revenue through the programs, focusing on facilitating employee generosity and reflecting its dedication to social responsibility and community engagement.

Top CSR Company #5: Toyota Connected

Company Overview:

A subsidiary of Toyota Motor Corporation, Toyota Connected focuses on developing data-driven mobility solutions and connected vehicle technologies to enhance customer experiences and drive innovation in the automotive industry.

CSR Focus:

Toyota Connected’s CSR efforts revolve around sustainable mobility, environmental stewardship, and leveraging technology for social good. The company aims to create smarter, safer, and more sustainable transportation solutions for all.

What Makes This Company’s Programming Stand Out:

By integrating data-driven insights and technology with sustainability goals, Toyota Connected demonstrates leadership in CSR by driving positive social, environmental, and economic impacts through its innovative initiatives.

The company is also a pioneer in matching gifts, establishing a CLMA-certified program designed to provide its employees with a seamless and hassle-free matching experience that boosts their impact for their favorite causes (like yours!).

Top CSR Company #6: Teachable

Company Overview:

With over 1,500 employees worldwide, Teachable is an online platform that empowers individuals and organizations to create and sell online courses. This company’s efforts ultimately provide tools and resources to facilitate online learning and entrepreneurship.

CSR Focus:

Teachable’s CSR efforts center on educational equity, supporting online educators, and empowering diverse voices in online learning and digital entrepreneurship.

What Makes This Company’s Programming Stand Out:

Teachable, which stands out for its commitment to democratizing education and empowering educators from diverse backgrounds, is also CLMA-certified for its exemplary matching gift program. In collaboration with Double the Donation, Teachable offers a hassle-free matching gift auto-submission process, making it simple and straightforward for employees to enhance their charitable donations. This streamlined system amplifies Teachable’s CSR efforts by maximizing the corporate funding distributed through successful matches.

Overall, Teachable’s focus on facilitating employee generosity and supporting various causes demonstrates its strong commitment to social responsibility and community impact.

Top CSR Company #7: Microsoft

Company Overview:

Microsoft Corporation is a global technology company headquartered in Redmond, Washington. With more than 220,000 employees across the world, Microsoft is known for its software products, cloud computing services, and hardware devices.

CSR Focus:

Microsoft’s CSR efforts focus on digital inclusion, environmental sustainability, and leveraging technology for social impact. The company aims to empower every person and organization on the planet to achieve more through its technology and initiatives.

What Makes This Company’s Programming Stand Out:

Matching gifts up to $15,000 per employee on an annual basis, Microsoft devotes significant resources to its corporate matching gift program. Plus, it offers each team member a full week’s worth of paid VTO and supplies volunteer grants equal to $25 for each hour an employee spends volunteering with nonprofit causes.

Microsoft also stands out for its comprehensive approach to CSR, integrating sustainability into its core business strategy and promoting ethical AI and data privacy practices. The company leads initiatives to address global challenges such as environmental sustainability, accessibility, and humanitarian crises, too. Plus, it offers free and reduced technology services for nonprofits and schools!

Top CSR Company #8: Google

Company Overview:

Google LLC is a multinational technology company (with an employee count greater than 180,000 worldwide) that specializes in Internet-related services and products. This includes search engines, cloud computing, software, hardware, and more.

CSR Focus:

Google’s CSR efforts encompass environmental sustainability, digital literacy, and empowering businesses and individuals through technology. The company strives to make a positive impact on the world through innovation and responsible business practices.

What Makes This Company’s Programming Stand Out:

Google stands out for its commitment to sustainability and philanthropy, exemplified by its matching gift program, volunteer grant initiative, VTO offering, and more. Each year, employees can request up to $10,000 in matching gifts, $10 for each hour they volunteer, and 8 hours of volunteer time off.

The company also supplies free advertising credits to registered nonprofits, providing access to its paid advertising platform, and empowering nonprofit teams to promote their efforts, at no cost.

Top CSR Company #9: Disney

Company Overview:

The Walt Disney Company is a global entertainment conglomerate headquartered in Burbank, California, known for its iconic film studios, theme parks, media networks, and consumer products. Inclusive of its subsidiaries, which include ABC, Hulu, Marvel, and more, Disney employs more than 225,000 people worldwide.

CSR Focus:

Disney’s CSR efforts focus on environmental stewardship, community engagement, and promoting creativity and innovation through entertainment and education.

What Makes This Company’s Programming Stand Out:

Disney matches gifts up to $25,000 per employee, encouraging its full-time and part-time employees to double their charitable donations to the organizations they care about. At the same time, the company promotes volunteerism through its EARs to You grant program (worth up to $2,000 each) and by offering up to 8 hours of paid VTO each year.

The company also stands out for its commitment to environmental conservation, exemplified by its goal to achieve net-zero greenhouse gas emissions and zero waste across its operations. By integrating CSR into its business practices and entertainment offerings, Disney not only entertains audiences but also contributes to societal progress and environmental preservation on a global scale.

Final Thoughts & Next Steps

In an era where CSR is no longer an option but a necessity, the companies highlighted in this post stand out as true leaders, setting benchmarks for others to follow. Their commitment to philanthropy partnerships, volunteerism, and beyond not only enhances their brand reputation but also drives meaningful change in the world.

For businesses, emulating these strategies can lead to improved stakeholder relationships, enhanced employee engagement, and increased consumer loyalty. For nonprofits, forming partnerships with these companies and others like them will allow you to unlock funding, leverage new resources, and foster long-term innovation.

Interested in learning more about CSR and how it can impact businesses and organizations like yours? Check out these additional resources:

What is CLMA? + Top Certified Leaders in Matching Automation. Discover the basics of the CLMA certification and uncover more CLMA-certified employers in this complete guide.
Free Download: The Ultimate Guide to Matching Gifts. One of the best ways for businesses to grow their CSR is with matching gifts. Find out how nonprofits can benefit from these programs here!
What’s the Impact of CSR? FAQ & Key Benefits for Businesses. Corporate social responsibility efforts can bring a business to new heights. Explore the basics and benefits for your company in this guide.

NONPROFITS:

Access more CLMA-certified companies with seamless and accessible matching gift programs.

EXPLORE OUR CSR DATABASE 👈

COMPANIES:

See how your platform can become CLMA-certified to demonstrate your commitment to CSR.

LEARN ABOUT THE CERTIFICATE 👈

Read our recommendations for the top nonprofit technology consulting firms in this article.

Top 10 Nonprofit Technology Consulting Firms: Reviewed!

June 1, 2024/in Learning Center, Lists and Rankings /by Adam Weinger

For nonprofits of all sizes, technology plays a vital role in achieving their missions. As your organization grows, you’ll need advanced software solutions to manage donor information, enhance your marketing strategies, and track fundraising data. But that’s just the beginning!

To fully harness the power of your nonprofit technology, you need guidance from experts who know how to navigate technical complexities and develop customized solutions. The answer? A nonprofit technology consultant!

A skilled consultant can help you implement your software, streamline your overall operations, and even brainstorm technology-driven marketing solutions. In this post, we’ll introduce you to top nonprofit technology consultants who excel in various areas of expertise:

Provider	Specialty
Nexus Marketing	Organic Marketing Strategies
Getting Attention	Google Ad Grants
DNL OmniMedia	Technology Implementation
Donorly	Fundraising Strategy Development
Morweb	Nonprofit Web Design
Whole Whale	Web Data and Technology
Heller Consulting	CRM Management
Idealist Consutling	Salesforce Implementation
Apparo	Corporate Partnerships
ScienceSoft	Custom Software Development

After exploring our favorite firms, you’ll be well-equipped to decide on a trusted technology partner who can elevate your nonprofit’s impact through innovative technical solutions.

Click to explore our recommended nonprofit technology consulting firm for digital marketing.

Nexus Marketing — Top Consultant for Organic Marketing Strategies

Consulting Firm Overview

Nexus Marketing is renowned for its expertise in organic marketing strategies, helping nonprofits grow their audiences through intensive SEO strategies focused on earning conversions.

Ideal for nonprofits that sell products, programming, or services, Nexus Marketing can transform your web presence into an inbound lead generation engine. When you partner with Nexus, they’ll help you grow your SEO and digital marketing efforts and reach your target audience via search engine traffic, dynamic video content, and promotional opportunities with leaders in the mission-driven space.

Nonprofit Technology Services

Nexus Marketing offers these valuable digital marketing services:

A list of Nexus Marketing’s nonprofit marketing services

SEO content creation to help your website rank for relevant keywords
Technical SEO to address your site’s crawlability, mobile-friendliness, and other technical aspects
Authority and link-building opportunities with their extensive partnership network
Email marketing campaigns to guide visitors through their journey with your nonprofit
Video production services to create compelling product, demo, and educational videos

Nonprofit Technology Portfolio

With more than 10 years of experience in ROI-driven SEO for mission-driven organizations, Nexus Marketing has a deep understanding of how to lay the groundwork for long-term growth while also earning their clients immediate wins. They can accelerate your digital presence and SEO growth through their incredible partnership network of 500+ leaders in the mission-driven space.

For instance, they helped the Nonprofit Leadership Alliance (NLA) grow awareness of its Certified Nonprofit Professional (CNP) credential and Leaderosity programs. Through the partnership, NLA now has keyword-optimized blog posts and product pages, has published partner posts across authoritative websites, and is featured on referral pages. Thanks to these various opportunities, they’ve achieved incredible organic growth and driven more sales for their training programs.

Looking to promote your nonprofit’s products and service offerings online? Get help from our recommended SEO experts.

Getting Attention — Best Nonprofit Technology Consultant for Google Ad Grants

Consulting Firm Overview

Getting Attention is your ultimate nonprofit consultant for all things related to the Google Ad Grants program. They excel in helping nonprofits apply for and manage the grant, ensuring their nonprofit clients maximize their online presence through search engine advertising.

Getting Attenion acts as an extension of your team, ensuring they fully understand your brand and its goals. Then, they’ll create compelling Google Ads that make the most of your allotted $10,000 each month to drive traffic to your most important web pages. Plus, you can relax knowing they’re certified by Google and know what they’re doing.

Nonprofit Technology Services

Getting Attention offers these unparalleled Google Ad Grant services:

Google Ad Grant eligibility checks and applications
Ad creation backed by extensive keyword research
Account hygiene to keep your Ad Grants account organized
Ongoing Google Ad Grant compliance
Google Grant reactivation if your account ever gets deactivated

Nonprofit Technology Portfolio

Getting Attention has worked with nonprofit organizations to achieve a variety of goals. For instance, they helped Erika’s Lighthouse increase awareness of its mission, achieving an impressive 300 clicks in just one month. The ads also have an incredible 15.8% click-through rate, which is higher than the average Google Ad CTR of 3.17%.

A screenshot of a Google Ad that the nonprofit technology experts at Getting Attention created

Getting Attention has also worked with Glacier National Park Conservancy to drive purchases from its online store to support Glacier National Park. By targeting keywords like “Glacier National Park Tours” and “Glacier National Park Campgrounds,” their Google Ads drove an impressive 2,570 clicks in just one month. You can read more about some of Getting Attention’s other clients in their nonprofit advertising examples guide.

Click to explore Getting Attention’s Google Ad Grant services.

DNL OmniMedia — Top Consultant for Nonprofit Technology Implementation

Consulting Firm Overview

A trusted Blackbaud partner and Salesforce solution provider, DNL OmniMedia understands nonprofit software—but more importantly, they understand nonprofits.

Their full-service consulting firm will assess your technology infrastructure and provide personalized recommendations that align with your mission. Through custom web development, software configurations, and data analysis, Team DNL will ensure that your nonprofit thrives in an increasingly digital age.

Nonprofit Technology Services

DNL OmniMedia offers nonprofit-exclusive services including:

Technical consulting
Software implementation and customization
Website development
Data migration and clean-up

In addition to these services, DNL offers products that help nonprofits expand their Blackbaud Luminate system, including peer-to-peer fundraising and advocacy add-ons.

Nonprofit Technology Portfolio

Team DNL has worked with organizations across the mission-driven sector and has solved a variety of technology-related challenges.

From designing a one-of-a-kind nonprofit website for the Interlochen Center for the Arts to creating custom Blackbaud TeamRaiser donation forms for the North Shore Animal League, the DNL team has extended their expertise to a number of clients.

Screenshot of the DNL OmniMedia website

Get started with DNL OmniMedia!

Donorly — Top Choice for Fundraising Strategy Development

Consulting Firm Overview

Ever look at your fundraising goals and wonder if you can achieve them? The nonprofit technology consultants at Donorly know that you can if you just have the right information and assets by your side!

Under the direction of president Sandra Davis, the Donorly team channels their creativity and passion into creating elegant donor research solutions specifically for your nonprofit. With their comprehensive donor information, your nonprofit can reach higher than you thought possible.

Nonprofit Technology Services

When it comes to donor research, the Donorly team provides your nonprofit with the foundations for:

Capital campaign management
Board expansions and recruiting
Grant proposal writing
Interim staffing

Donorly promises a customized approach, based on their unique engagement model.

Nonprofit Technology Portfolio

Many of Donorly’s clients come from the arts and culture or humanities space, though the team has worked with nonprofits across the sector. Their client lists includes the Seattle Children’s Museum, Playwrights Horizons, Martha & Mary Lutheran Services, and the Studio Theatre.

Learn more about Donorly!

Morweb — Best Technology Consultant For Nonprofit Web Design

Consulting Firm Overview

For nonprofits looking to get started building a beautiful website, Morweb will be the perfect partner. Pairing their unmatched CMS with expert support services, your web design strategy will be more effective than ever.

When you leverage Morweb’s consulting services, they’ll walk you step-by-step through the website creation and implementation process.

After your website is live, you can still call on them for additional consulting if you ever want to update your style, change your strategy, or otherwise improve the functionality of your site.

Nonprofit Technology Services

Morweb offers the following nonprofit web design services:

Customizable themes and layouts
Search engine optimization
Form builders
Donation processing
Technology and design consulting

Even better, Morweb has scalable products to meet the needs of all kinds of nonprofits. This way, you can pay for what you need now and have the option of upgrading down the line.

Nonprofit Technology Portfolio

Morweb has experience enhancing the web design strategy of a diverse range of nonprofits, from small, regional organizations to international ones.

Their portfolio of clients includes nonprofits like 4th Street BRZ in Canada, Habitat for Humanity of St. Joseph County, Society of University Surgeons, and the Driving School Association of the Americas.

Learn more about Morweb!

Whole Whale — Top Consultant for Web Data and Technology

Consulting Firm Overview

Whole Whale is a digital agency dedicated to helping nonprofits enhance their strategic use of technology. They’ll help your organization learn valuable skills and implement best practices so that you don’t need to rely on a consultant or third-party administrator.

To achieve that goal, Whole Whale provides one-on-one consulting services for clients with like-minded missions. On top of their long-term projects, this firm also offers online training courses through Whole Whale University in areas such as social media, Google AdWords, and more.

Nonprofit Technology Services

Whole Whale takes a holistic approach to digital strategy, with key services that include:

Google AdWords grants management
Google Analytics
Web design and development
Content marketing

Each Whole Whale project is customized based on nonprofit needs, so you won’t have to worry about getting a canned approach.

Nonprofit Technology Portfolio

Notably, Whole Whale worked with the Malala Fund to improve the nonprofit’s use of Google Analytics for tracking user actions on their site. Following their engagement, the Malala Fund was able to successfully implement Google Analytics on their own, without any ongoing support from a consultant.

Learn more about Whole Whale!

Heller Consulting — Best Nonprofit Technology Consultant for CRM Management

Consulting Firm Overview

Since 1996, Heller Consulting has worked exclusively with nonprofits to develop effective strategies in data management, communications, fundraising, and other vital areas.

In particular, the Heller consultants are passionate about working with nonprofits to get more from their CRM systems. With their services, your organization can outline a clear vision for your constituent relationship management, implement and customize your technology, and learn best practices for your software.

Nonprofit Technology Services

Heller Consulting works primarily with nonprofits and higher education institutes, offering a variety of technology services such as:

CRM strategy and design
CRM implementation
Online fundraising strategy
Google Analytics

In addition, Heller Consulting maintains an active blog on their website to help organizations continue gaining and sharing knowledge about nonprofit technology.

Nonprofit Technology Portfolio

Heller Consulting has worked with nonprofit clients in multiple sectors, including advocacy, healthcare, higher education, and social services. Some of their past engagements include the ASPCA, Make a Wish National Foundation, and the Lincoln Park Zoo.

You can check out their website for more information on recent projects and case studies detailing their work with specific software solutions, such as the Salesforce Community Cloud.

Learn more about Heller Consulting!

Idealist Consulting — Top Consultant for Salesforce Implementation

Consulting Firm Overview

With about 60% of their clients being nonprofits, Idealist Consulting specializes in Salesforce and marketing automation consulting. They can help you build out a custom Salesforce experience that works for your organization, with strategic app integrations and personalized configurations.

Idealist Consulting works with organizations to get more from the Salesforce system and raise funds and awareness for their cause. Their four-step consulting process always concludes with increased impact made possible through strategic technology implementation.

Nonprofit Technology Services

Idealist Consulting offers services that build on your existing technology and online presence through:

Salesforce CRM development
Email marketing automation
Online form optimization
Salesforce application integration

On top of all of that, Idealist can also work with you to build out a custom Salesforce app of your own!

Nonprofit Technology Portfolio

Among their other nonprofit and for-profit clients, Idealist Consulting worked with The Banfield Foundation, an animal welfare organization, to move their data to the Salesforce Nonprofit Success Pack for improved fundraising and donor data management.

By learning how to track small donations more effectively in Salesforce, The Banfield Foundation increased their online donations by over 300%! Idealist Consulting also developed custom fields within their CRM and helped them generate unique reports showing donor trends and demographics.

Learn more about Idealist Consulting!

Apparo — Best Nonprofit Technology Consultant For Corporate Partnerships

Consulting Firm Overview

Apparo seeks to “empower nonprofits through technology that enhances their missions.” They provide volunteer nonprofit technology consulting to organizations of all sizes and skill levels in the Charlotte, North Carolina, community.

All of Apparo’s consulting services are individualized and unique to the organization. They’ll get to know your organization so they can most aptly pinpoint challenges and areas for improvement before working to push your mission forward.

Nonprofit Technology Services

Apparo’s consulting team offers a wide variety of free nonprofit services, including:

Basic Microsoft coaching
Nonprofit technology panels and forums
One-on-one technology assessments
Training groups

As a nonprofit themselves, Apparo is dedicated to helping philanthropic organizations within their community. Their volunteer consultants can help organizations with almost anything, from selecting the right software to learning the most up-to-date best practices in the nonprofit tech community.

Nonprofit Technology Portfolio

Apparo’s many success stories include the Carolina Raptor Center, a nonprofit working to rehabilitate and release injured birds. Prior to working with Apparo, the Center relied on paper tracking and Excel spreadsheets for all of their volunteer information, costing them time and data.

With Apparo, the Center was able implement more strategic software that reduced paperwork and increased their supporter engagement possibilities across the board.

Learn more about Apparo!

ScienceSoft — Top Choice for Custom Software Development

Consulting Firm Overview

ScienceSoft is an international provider of IT consulting and software development services with 30 years of experience in heterogeneous IT environments. ScienceSoft is headquatered in Texas, US, and has offices in the EU and Eastern Europe. Today, the company houses a team of 550 experts, including more than 20 business analysts with an understanding of nonprofits’ specific needs and expertise in multiple technology stacks and platform-based solutions.

Nonprofit Technology Services

ScienceSoft offers an array of IT consulting services to help you achieve your organization’s mission:

Software consulting.
QA consulting, compliance and security testing.
Salesforce.org Nonprofit Cloud Consulting.

Other platform-specific consulting – SharePoint, Microsoft Dynamics 365, Magento.

Nonprofit Technology Portfolio

ScienceSoft has worked with multiple types of NPOs, including educational institutions, government entities and public service providers, supporting the nonprofits’ mission to expand their outreach with available tech capabilities. The examples of such cooperation range from solutions that make an NPO visible on the internet, improve member retention and engagement to multifaceted applications for an NPO’s external interactions with the focus on integrity and confidentiality.

ScienceSoft can handle all of your nonprofit technology consulting firm needs!

Get started with ScienceSoft!

Selecting the right nonprofit technology consultant can be a game-changer for your organization. A motivated and knowledgeable partner can streamline software implementation, customization, and usage, allowing you to harness the full potential of your nonprofit’s technology.

To further enhance your nonprofit software experience, explore these valuable resources:

20+ Nonprofit Consulting Firms For Your Philanthropy Needs: From fundraising to IT, this comprehensive list of top agencies will introduce you to even more great nonprofit consultants.
SEO for Nonprofits: Crash Course & Get-Started Guide: Discover actionable strategies to improve your nonprofit’s search engine rankings and determine whether outsourcing the work to an agency is the right move for your nonprofit.
2024 Nonprofit Trends: What’s Changing and What’s Staying: Explore the latest trends shaping the nonprofit sector, including everything from AI to influencer marketing. Understanding these trends will help you identify the best consulting firm for shaping your technical strategy

Key Volunteer Time Off Statistics to Grow Your Volunteerism

May 8, 2024/in Nonprofit Basics, Lists and Rankings, Learning Center /by Adam Weinger

Volunteer time off statistics indicate that, as corporate social responsibility continues to gain traction in the business landscape, companies are increasingly offering paid release time for employees to participate in volunteer activities.

For nonprofits and schools, that means extended volunteer pools and enhanced engagement opportunities. Thus, understanding the availability and impact of paid volunteer time on your mission is crucial for leveraging the resources effectively. To do so, we’ve compiled the following insights:

Getting Started: Essential Volunteer Time Off Statistics
The Widespread Benefits of Volunteer Time Off Programs
Growing VTO Opportunities Over Time: Key Trends & Patterns
Fun Facts on Other Corporate Giving & Volunteerism Programs

Ready to dive in? Browse the VTO statistics below to begin growing your knowledge on the topic. ↴

Getting Started: Essential Volunteer Time Off Statistics

65% of companies offer some sort of paid-release-time volunteer programs for their employees.

Companies with paid volunteer time off programs offer an average of 20 VTO hours per team member annually (equalling about 2.5 days each year).

VTO is the most desired philanthropic offering a company can offer for its employees.

49% of individuals state work commitments are their biggest obstacle to volunteering.

Conversely, only 30% of volunteers cite one of their reasons for volunteering as having had the time to do so.

Nonwage benefits, including workplace giving opportunities like VTO, constitute 31.1% of private sector workers’ total compensation value.

Employees feel their corporate volunteer activities are most fulfilling when their input about the causes they support is taken into account.

As of 2024, the value of a single volunteer hour (according to the benefit it produces for an organization) is estimated to be $29.95.

An estimated 63 million Americans volunteer 7.7 billion hours each year, which is valued at ~$175 billion annually.

Key Takeaway

The popularity and growing prevalence of paid volunteer time off can go a long way for organizations looking to re-engage with dedicated supporters. The programs alleviate primary obstacles such as work commitments for potential volunteers, thereby extending the pool of interested individuals and tapping into a meaningful source of no-cost labor.

The Widespread Benefits of Volunteer Time Off Programs

Offering VTO increases a company’s employee engagement and productivity levels by 7.5% and 13%, respectively.

67% of survey respondents say that having paid time off work to participate in volunteer activities would make for a positive employee volunteer experience.

Meanwhile, 62% of individuals report that the ability to volunteer during business hours would be the top factor for a positive experience.

70% of individuals who participate in corporate volunteer programs believe that doing so boosts workplace morale more than company mixers or other bonding events.

Employees who participate in their companies’ volunteerism programs are 52% less likely to turnover, thus reducing costs for recruitment and training.

Employees who engage in corporate giving programs tend to have 75% longer tenure within their companies.

93% of respondents felt better and less stressed after 12 months of volunteering, which means less burnout, fewer instances of absenteeism, and far greater productivity for participating companies.

83% of executives believe VTO can help employees be purpose-driven.

76% of people say they developed core work skills through volunteering opportunities.

Employees see 5x higher engagement rates at companies with employee volunteer programs.

89% of Americans believe companies that sponsor volunteer activities offer a better overall workplace environment than those that don’t.

77% of nonprofit professionals report that having qualified volunteers on staff might improve their organization’s practices.

Key Takeaway

Volunteer time off, or VTO, can have a transformative impact on charitable organizations. And that’s in addition to the value received by other program stakeholders like companies and their employees. Access to qualified volunteers through corporate engagement programs (particularly those with unique skills and expertise) presents a powerful opportunity for nonprofits like yours to improve operations and further their missions effectively.

Growing VTO Opportunities Over Time: Key Trends & Patterns

An additional 21% of companies plan to implement VTO programs by the end of 2024.

Formal volunteerism has declined since 2006, with leading causes including a lack of time and flexibility by supporters.

61% of survey respondents reported that participation in employee volunteer activities increased in 2023.

Professional services, information technology, and financial services companies are the most likely to offer paid VTO programs.

The average corporate volunteer participation rate is 33%.

The participation rate at top-quartile corporate volunteer programs is 66%.

25% of survey respondents experienced an increase in their employee engagement budgets in 2023.

51% of workers expect their employers to allocate work time and resources for their employees to volunteer for social causes.

Leading volunteer activities include fundraising (36%), food collection or distribution (34.2%), making or distributing clothing, crafts, or other goods (26.5%), and mentoring youth (26.2%).

Key Takeaway

Staying abreast of trends in corporate volunteerism and other philanthropic initiatives is paramount for nonprofit staff. Why? Understanding the ongoing patterns and progression of the programs enables organizations to adapt their strategies and outreach efforts effectively. This ensures they can capitalize on emerging opportunities for collaboration and support with the greatest results!

Overall, keeping up to date empowers nonprofits to better navigate the dynamic landscape of social impact, fostering greater resilience, adaptability, and success in achieving organizational goals.

Fun Facts on Other Corporate Giving & Volunteerism Programs

Companies donate an average of $21 billion to nonprofits, schools, and other fundraising organizations each year.

40% of Fortune 500 companies offer volunteer grant programs.

80% of companies with volunteer grant programs provide between $8 and $15 per hour to the organizations to which their employees devote their time.

79% of people who volunteer with a nonprofit also contribute financially to the organization, with 84% being more likely to give if a donation match is available.

Over 26 million individuals work for companies with matching gift programs.

An estimated $2 to $3 billion is donated through employee matching gift programs each year, with an additional $4 – $7 billion going unclaimed.
Leveraging a matching gift automation tool increases matching gift revenue for nonprofits by an average of 20% to 60% each year.
360MatchPro’s Volunteer Hub database contains program information on thousands of companies with volunteer grant programs, paid volunteer time off, and more.

Key Takeaway

VTO programs aren’t the only way your organization can benefit from corporate and workplace giving! From matching employee gifts to generous community grants, these initiatives represent a vital source of funding for nonprofits and schools alike. Take some time to research the giving programs made available by your supporters’ companies and see how your organization can reap the rewards.

Powering Engagement With These Volunteer Time Off Statistics

Volunteer Time Off programs hold immense potential for nonprofits like yours. As evidenced by the VTO statistics presented above, these initiatives seek to deepen engagement and incentivize supporter involvement in your cause.

When volunteers know they won’t miss out on a day’s wages to support your organization, they’ll be more inclined to play a role. As a result, VTO not only enhances employee morale for your corporate partners but also fuels meaningful philanthropy. And your nonprofit can benefit!

By leveraging these insights, pursuing available opportunities, and addressing the challenges highlighted, organizations can empower volunteers to use their time off to create lasting change.

Interested in diving deeper into volunteer time off and other workplace giving incentives? Check out these additional resources to learn more:

Volunteer Time Off | The Complete VTO Guide For Nonprofits. Learn more about VTO opportunities in the complete guide with tips and examples here. Bring volunteer engagement to new heights!
Free Download: The Ultimate Guide to Matching Gifts. Unlock greater fundraising potential with matching gifts. Get the free guide to equip your team with knowledge and strategies to double more donations.
Top Volunteer Grant Companies: Do You Work For One? Find out if your supporters qualify for volunteer grants. Discover leading companies and learn how your nonprofit can benefit from monetizing volunteerism.

Sources

Top VTO Companies 15 Volunteer Time Off Programs to Know

Top Volunteer Time Off Companies | 35 Programs to Know

May 7, 2024/in Lists and Rankings, Learning Center, Company Spotlights /by Adam Weinger

In today’s fast-paced corporate landscape, striking a balance between professional responsibilities and personal growth can be challenging for employees. However, an increasing number of companies are recognizing the importance of community engagement. As a result, more employers are offering Paid Volunteer Time Off⁠ programs as part of their staff compensation packages. In order to get better acquainted with the idea, we’ll highlight some top VTO companies below.

(Interested in a particular employer? Click on the ‘company name’ to skip to that section!)

COMPANY NAME	ANNUAL VTO CAP	SECTOR	EMPLOYEES	HEADQUARTERS
AppDynamics	40 hours	Media & Technology	~2,000	San Francisco, CA
Blue Cross	15 hours	Healthcare	~190,000	Chicago, IL
Cisco	80 hours	Media & Technology	~84,900	San Jose, CA
County of San Mateo	20 – 416 hours	Public	~4,800	Redwood City, CA
Deloitte	8 hours	Professional Services	~455,000	London, England
EOG Resources	8 hours	Energy & Power	~2,900	Houston, TX
Enel	16 hours	Energy & Power	~6,500	Rome, Italy
FirstBank	16 hours	Financial Services	~4,100	San Juan, Puerto Rico
Getty Images	8 hours	Media & Technology	~1,700	Seattle, WA
GM Financial	32 hours	Financial Services	~8,800	Fort Worth, TX
Hasbro	48 hours	Toy & Entertainment	~5,600	Pawtucket, RI
Heineken USA	36 hours	Food & Beverage	~8,500	White Plains, NY
Humana	8 hours	Healthcare	~67,600	Louisville, KY
Ibotta	8 hours	Media & Technology	~815	Denver, CO
Intuit	32 hours	Financial Services	~18,200	Montain View, CA
Johnson & Johnson	40 hours	Healthcare	~141,700	New Brunswick, NJ
KPMG	40 hours	Professional Services	~219,200	New York, NY
Lowe’s	8 hours	Home Improvement	~300,000	Mooresville, NC
Microsoft	24 hours	Media & Technology	~221,000	Redmond, WA
Nielsen	24 hours	Information	~44,000	New York, NY
Novo Nordisk U.S.	80 hours	Healthcare	~6,400	Plainsboro, NJ
Patagonia	18 hours	Fashion & Apparel	~3,000	Ventura, CA
PNC Financial	40 hours	Financial Services	~56,400	Pittsburgh, PA
PwC US	40 hours	Professional Services	~328,000	New York, NY
Salesforce	56 hours	Media & Technology	~79,400	San Francisco, CA
Sentinel Group	16 hours	Financial Services	~325	Wakefield, MA
ServiceNow	20 hours	Media & Technology	~22,700	Santa Clara, CA
Siemens USA	16 hours	Media & Technology	~303,000	Saint Paul, MN
S&P Global	16 hours	Financial Services	~40,000	New York, NY
Tapestry	8 hours	Fashion & Apparel	~17,300	New York, NY
Takeda	16 hours	Healthcare	~47,300	Cambridge, MA
Thomson Reuters	16 hours	Information	~25,600	Toronto, Canada
Timberland	40 hours	Fashion & Apparel	~50,000	Stratham, NH
University of Arizona	8 hours	Higher Education	~16,000	Tucson, AZ
Warner Media	40 hours	Media & Technology	~35,300	New York, NY

If you’re looking for a refresher on volunteer time off—and how to make the most of the programs for your organization⁠—check out our complete VTO guide here.

Otherwise, we’ve provided a quick summary of the benefits before jumping into the compilation of VTO companies below.

BENEFITS OF VTO FOR EMPLOYEES

The opportunity to give back to their communities, develop new skills, and support causes they are passionate about through volunteerism without missing out on a portion of a regular paycheck

BENEFITS OF VTO FOR NONPROFITS

Access to skilled volunteers who are motivated to make a meaningful impact, thus expanding their capacity, tapping into specialized expertise, and accomplishing more with limited resources

BENEFITS OF VTO FOR COMPANIES

Enhanced reputation as a socially responsible employer, strengthened corporate culture with heightened staff engagement, loyalty, and retention, leading to positive business outcomes

Read up on these programs to explore top companies offering paid volunteer time off for their employees. Then, see if your supporters qualify for the benefit! 🠟

AppDynamics

Sector: Media & Technology
Location: San Francisco, CA and worldwide
Employee count: ~2,000
VTO cap: 40 hours per year
Other notable giving programs: Matching Gifts ✔ Volunteer Grants ✔

AppDynamics, a leader in application performance management, believes in giving back to the community. Their VTO program reflects this value by allowing employees to take paid time off (up to a full week each year) to engage in volunteer activities with the charitable organizations of their choice.

By providing this opportunity, AppDynamics fosters a culture of social responsibility and actively encourages its employees to contribute to the betterment of society on a local and global scale.

Blue Cross Blue Shield

Sector: Healthcare
Location: Chicago, IL and nationwide
Employee count: ~190,000
VTO cap: 15 hours per year
Other notable giving programs: Matching Gifts ✔ Volunteer Grants ✔ (Can vary based on location)

Blue Cross Blue Shield, a network of independently owned health insurance companies across the U.S., demonstrates its commitment to improving health, going above and beyond medical care to include community well-being. Through their generous VTO program, employees are granted paid time off (equal to 15 hours, or nearly two full days of work) to volunteer for various philanthropy initiatives.

In investing in employee volunteerism, Blue Cross Blue Shield strengthens its ties to its community while supporting healthcare access for underserved populations and reinforcing its mission to promote health and wellness for all.

Cisco

Sector: Media & Technology
Location: San Jose, CA and nationwide
Employee count: ~84,900
VTO cap: 80 hours per year
Other notable giving programs: Matching Gifts ✔ Volunteer Grants ✔

At Cisco Systems, technology is not just about innovation. It’s also about making a positive impact on society. That’s why the company’s VTO program empowers employees to spend up to two weeks each year volunteering with nonprofit causes.

As it encourages employees to give back through incentivized volunteerism, Cisco cultivates a culture of collaboration and social responsibility. Through their VTO program, employees can also leverage their skills and expertise to support the communities in which they live and work, ultimately aligning with the company’s vision of technology as a force for good.

County of San Mateo

Sector: Public
Location: Redwood City, CA
Employee count: ~4,800
VTO cap: 20 – 416 hours per year
Other notable giving programs: Payroll Deductions ✔

The County of San Mateo in Redwood City, California also values community engagement and aims to incentivize philanthropy among its staff. Through its VTO program, employees are granted paid time off to volunteer for local initiatives, with the number of hours each team member receives ranging from 20 to 416 annually.

By supporting employee volunteerism, the County further strengthens its ties with the community and fosters a sense of civic pride and responsibility among its workforce.

Deloitte

Sector: Professional Services
Location: London, England and worldwide
Employee count: ~455,000
VTO cap: 8 hours per year
Other notable giving programs: Matching Gifts ✔

Deloitte, a global leader in consulting and professional services, recognizes the importance of giving back to the communities it serves. It aims to increase its philanthropy efforts by offering paid volunteer time off, with team members encouraged to spend a full day each year supporting nonprofit causes.

Whether it’s providing pro bono consulting services to nonprofit organizations, participating in skills-based volunteering initiatives, or organizing fundraising events, Deloitte’s employees are empowered to make a positive impact beyond the office building.

EOG Resources

Sector: Energy & Power
Location: Houston, TX and nationwide
Employee count: ~2,900
VTO cap: 8 hours per year
Other notable giving programs: Matching Gifts ✔

EOG Resources, a leading energy company, believes in giving back to the communities where it operates. Through its VTO program, employees are provided with paid time off to volunteer for causes like environmental stewardship, community development, or disaster relief.

By supporting employee volunteerism with paid time off, EOG Resources demonstrates its commitment to corporate citizenship and sustainable development. Plus, it fosters a culture of giving and philanthropy among its workforce.

Enel North America

Sector: Energy & Power
Location: Andover, MA and worldwide
Employee count: ~6,500
VTO cap: 8 hours per year
Other notable giving programs: Sustainability Projects ✔

Enel, a global energy company, is committed to sustainability and social responsibility. Enel employees have the opportunity to contribute to positive change in the world by spending one day each year out of the office, giving back to their communities.

Through its VTO program, employees are encouraged to use paid time off to volunteer for a range of environmental conservation and other philanthropic efforts. By investing in employee volunteerism, Enel strengthens its reputation as a responsible corporate citizen and aligns its business objectives with the needs of society and the planet.

FirstBank

Sector: Financial Services
Location: Lakewood, CO and nationwide
Employee count: ~4,100
VTO cap: 16 hours per year
Other notable giving programs: Matching Gifts ✔

FirstBank, a leading financial institution, believes in giving back to the communities it serves. Through its VTO program, employees are provided with paid time off to volunteer for charitable organizations and community projects two days out of the year.

Whether it’s serving meals at homeless shelters, tutoring students in underserved neighborhoods, or participating in financial literacy workshops, each employee has the opportunity to make a meaningful difference without losing out on any pay.

Getty Images

Sector: Media & Technology
Location: Seattle, WA and worldwide
Employee count: ~1,700
VTO cap: 8 hours per year
Other notable giving programs: Matching Gifts ✔

As a global leader in visual communication, Getty Images is committed to making a positive impact on society and engaging its workforce to do the same. Through its VTO program, employees are provided with paid time off to volunteer for causes, from arts and culture and education to humanitarian relief efforts.

In order to do so, Getty Images employees have the opportunity to leverage their skills and expertise to drive positive change for their nonprofit partners.

GM Financial

Sector: Financial Services
Location: Fort Worth, TX and nationwide
Employee count: ~8,800
VTO cap: 32 hours per year
Other notable giving programs: Volunteer Grants ✔

GM Financial, the financial services arm of General Motors, believes in giving back to the communities it serves through volunteerism and other philanthropy programs. Through its VTO program, employees are provided with up to four days of paid time off for charitable volunteer initiatives.

By supporting employee volunteerism, GM Financial strengthens its corporate social responsibility efforts and supplies its workforce with the opportunity to make a meaningful difference in the world.

Hasbro

Sector: Toy & Entertainment
Location: Pawtucket, RI and worldwide
Employee count: ~5,600
VTO cap: 48 hours per year
Other notable giving programs: Matching Gifts ✔

Hasbro is committed to making a positive impact on the world through a generous VTO program, providing employees with paid volunteer time off to devote to giving back. Corporate employees are granted four hours worth of time off each month, equating to six full days on an annual basis they can spend performing volunteer activities with a wide range of causes.

Heineken USA

Sector: Food & Beverage
Location: White Plains, NY and worldwide
Employee count: ~8,500
VTO cap: 36 hours per year
Other notable giving programs: Volunteer Grants ✔

Heineken, a global brewing company committed to corporate social responsibility and sustainability, believes in raising a glass to community service and volunteerism. Through its company volunteer program, employees are provided with a total of 36 hours of paid time off each year to spend volunteering for causes they are passionate about.

Humana

Sector: Healthcare
Location: Louisville, KY and nationwide
Employee count: ~67,700
VTO cap: 8 hours per year
Other notable giving programs: Matching Gifts ✔ Volunteer Grants ✔

Leading health and well-being company, Humana, believes in giving back to the communities it serves, and it encourages its staff to do so as well. Every year, Humana employees are provided with paid time off (equal to one full day of work) to spend volunteering with the charitable organizations of their choice!

Ibotta

Sector: Media & Technology
Location: Denver, CO and nationwide
Employee count: ~815
VTO cap: 8 hours per year
Other notable giving programs: Nonprofit Partnerships ✔

Ibotta, a leading mobile rewards platform, has also developed a VTO program designed to empower employees to spend time volunteering with nonprofit causes. Team members receive 8 hours of paid time off each year, providing them with the opportunity to make a positive difference in the world around them.

While the causes supported can range greatly, Ibotta staff have engaged with tons of organizations centered on hunger relief, education, and environmental sustainability.

Intuit

Sector: Financial Services
Location: Mountain View, CA and worldwide
Employee count: ~18,200
VTO cap: 32 hours per year
Other notable giving programs: Matching Gifts ✔ Volunteer Grants ✔

Intuit, a leading financial software company, believes in giving back to the communities it serves. Through its VTO program, employees are provided with paid time off to volunteer for charitable organizations and community projects. Whether it’s providing tax assistance to low-income individuals, mentoring small business owners, or participating in environmental conservation efforts, Intuit employees have the opportunity to make a meaningful difference in the world.

By supporting employee volunteerism, Intuit strengthens its corporate social responsibility efforts and reinforces its commitment to building stronger, more prosperous communities.

Johnson & Johnson

Sector: Healthcare
Location: New Brunswick, NJ and worldwide
Employee count: ~141,700
VTO cap: 40 hours per year
Other notable giving programs: Matching Gifts ✔

Johnson & Johnson, a global healthcare company, is committed to improving the health and well-being of people around the world through its pharmaceutical products and beyond. One key facet of its employee giving initiatives is a generous VTO program. Through the program, employees are able to use dedicated paid time off (up to a full week each year) to volunteer with the causes of their choice.

By supporting employee volunteerism in this way, Johnson & Johnson strengthens its commitment to the company’s founding principles of caring for the communities it serves.

KPMG

Sector: Professional Services
Location: New York, NY and worldwide
Employee count: ~219,200
VTO cap: 40 hours per year
Other notable giving programs: Matching Gifts ✔

KPMG, one of the world’s leading professional services firms, offers a standout VTO program designed to empower its employees to give back to the communities they serve. With paid volunteer time off, employees are encouraged to partake in volunteer projects during standard working hours (without losing out on any pay) for up to 5 days each year.

Talk about adding value to corporate citizenship!

Lowe’s

Sector: Home Improvement
Location: Mooresville, NC and worldwide
Employee count: ~300,000
VTO cap: 8 hours per year
Other notable giving programs: Community Grants ✔

Lowe’s, a leading home improvement retailer, is committed to giving back to the communities it serves. Through its VTO program, more than 300,000 employees across the globe are provided with a day’s worth of paid time off specifically for volunteerism. Whether it’s building homes for families in need, renovating schools and community centers, or participating in disaster relief efforts, Lowe’s employees have the opportunity to develop and leverage new skills, make a meaningful difference, and contribute to the well-being of communities across the country.

Microsoft

Sector: Media & Technology
Location: Redmond, WA and worldwide
Employee count: ~221,000
VTO cap: 24 hours per year
Other notable giving programs: Matching Gifts ✔ Volunteer Grants ✔ Microsoft Ad Grants ✔

As a leading technology company, Microsoft believes in using its resources to make a positive impact on society. That includes its labor!

Through its VTO program, Microsoft employees are encouraged to participate in dedicated technology and innovation projects to use their skills and expertise for good (for up to three working days a year).

Nielsen

Sector: Information
Location: New York, NY and worldwide
Employee count: ~44,000
VTO cap: 24 hours per year
Other notable giving programs: Volunteer Grants ✔

Nielsen is a global measurement and data analytics company, and it’s committed to making a positive impact on society through corporate philanthropy programs like paid volunteer time off and more. Each team member receives 24 hours of VTO annually, which employees can use to participate in fundraising events, community service initiatives, and other nonprofit activities.

Novo Nordisk U.S.

Sector: Healthcare
Location: Plainsboro, NJ and worldwide
Employee count: ~6,400
VTO cap: 80 hours per year
Other notable giving programs: Matching Gifts ✔

Novo Nordisk is a global healthcare company committed to driving change and improving the lives of people with chronic diseases. One way that it aims to do so is by engaging its employees in volunteer activities (such as hosting educational workshops, participating in fundraising events, or working at free medical clinics).

The company also boasts one of the highest annual limits, offering each employee up to two weeks of paid time to spend participating in nonprofit volunteer activities.

Patagonia

Sector: Fashion & Apparel
Location: Ventura, CA and worldwide
Employee count: ~3,000
VTO cap: 18 hours per year*
Other notable giving programs: Matching Gifts ✔

Patagonia, a leading outdoor apparel company, is committed to environmental conservation and corporate activism. By offering paid volunteer time off for its employees, the business encourages philanthropy and enhances its impact on the planet.

Plus, in addition to the standard 18 hours of VTO each year, an employee can choose to spend up to two months volunteering with the environmental organization of their choice.

PNC Financial

Sector: Financial Services
Location: Pittsburgh, PA and worldwide
Employee count: ~56,400
VTO cap: 40 hours per year
Other notable giving programs: Matching Gifts ✔ Volunteer Grants ✔

PNC Financial Services is one of the largest diversified financial services institutions in the United States. It’s also a leader in corporate philanthropy and wholeheartedly believes in giving back to the communities it serves. For example, employees are provided with paid time off to spend volunteering with nonprofit organizations through the company’s VTO program. This empowers individual team members to get involved in social good, with a generous annual limit allowing for a full week of volunteer-related activities outside the office.

PwC US

Sector: Professional Services
Location: New York, NY and worldwide
Employee count: ~328,000
VTO cap: 40 hours per year
Other notable giving programs: Matching Gifts ✔

PwC is another of the world’s leading professional services firms. This company, as a way of committing to making a positive impact on society, also offers a generous VTO program in which employees are welcome to spend a full week’s time supporting the nonprofits of their choice. This often includes providing pro bono consulting services but can encompass a wide range of volunteer-focused activities.

Salesforce

Sector: Media & Technology
Location: San Francisco, CA and worldwide
Employee count: ~79,400
VTO cap: 56 hours per year
Other notable giving programs: Matching Gifts ✔ Volunteer Grants ✔

As a global leader in customer relationship management software, Salesforce believes in the power and potential of using its technology for good. Through its VTO program, employees are empowered to use dedicated paid time off (up to 56 hours annually) to volunteer for their favorite causes.

Sentinel Group

Sector: Financial Services
Location: Wakefield, MA and nationwide
Employee count: ~325
VTO cap: 16 hours per year
Other notable giving programs: Matching Gifts (with auto-submission enabled) ✔

Sentinel Group, also referred to as Sentinel Benefits and Financial Group, is a leader in risk management and security solutions. As a tangible way to give back to the communities it serves, the company has developed a generous VTO program, where employees are provided with paid time off (equal to two days annually) to volunteer with qualifying nonprofit groups.

ServiceNow

Sector: Media & Technology
Location: Santa Clara, CA and worldwide
Employee count: ~22,700
VTO cap: 20 hours per year
Other notable giving programs: Matching Gifts ✔

ServiceNow, a leading provider of digital workflow solutions, believes in using its technology to drive positive change. Through its VTO program, employees are encouraged to use paid time off to volunteer for causes they are passionate about, such as education, environmental sustainability, or social justice.

Whether it’s developing software solutions for nonprofit organizations, organizing volunteer events, or participating in service projects, ServiceNow employees have the opportunity to make a meaningful impact in their communities and beyond.

Siemens

Sector: Media & Technology
Location: Saint Paul, MN and worldwide
Employee count: ~303,000
VTO cap: 16 hours per year
Other notable giving programs: Matching Gifts ✔ Team Volunteer Grants ✔

Siemens, the global technology powerhouse, commits to engaging its employees by supplying 16 hours worth of paid volunteer time off every year for team members to support nonprofit causes. That’s in addition to the other giving programs the company established, which include matching employee donations and offering team-wide volunteer grants, too!

S&P Global

Sector: Financial Services
Location: New York, NY and worldwide
Employee count: ~40,000
VTO cap: 16 hours per year
Other notable giving programs: Matching Gifts ✔

S&P Global, a leading provider of financial market intelligence, engages its employee base in volunteerism (and other giving programs) by incentivizing their involvement. One such program offers paid VTO, or volunteer time off, where employees are given the opportunity to spend two days working with various organizations or projects on an annual basis.

Tapestry

Sector: Fashion & Apparel
Location: New York, NY and worldwide
Employee count: ~17,300
VTO cap: 8 hours per year
Other notable giving programs: Matching Gifts ✔

Tapestry is a leading house of modern luxury and lifestyle brands. The company is committed to making a positive impact on society in a number of ways, which include matching employee donations and offering paid time off for nonprofit volunteering. Specifically, through its VTO program, employees across Kate Spade, Coach, and Stuart Weitzman are gifted paid time off to volunteer for and make a positive impact on causes they are passionate about.

Takeda Pharmaceuticals U.S.A.

Sector: Healthcare
Location: Cambridge, MA and worldwide
Employee count: ~47,300
VTO cap: 16 hours per year*
Other notable giving programs: Matching Gifts ✔ Volunteer Grants ✔

Takeda Pharmaceuticals is a global biopharmaceutical company committed to making the world a better place through strategic philanthropy, innovation, and more. Through its VTO program, the company’s employees are gifted paid time off to volunteer. The program provides two days of paid time off per year, though Takeda has been known to expand the program to offer up to five days in the event of a humanitarian crisis.

Thomson Reuters

Sector: Information
Location: Toronto, Canada and worldwide
Employee count: ~15,600
VTO cap: 16 hours per year
Other notable giving programs: Matching Gifts ✔ Volunteer Grants ✔

Thomson Reuters, a leading provider of business information services, believes in giving back through corporate volunteerism. In order to engage its employee base, the company provides an additional 16 hours of paid time off to volunteer for charitable projects.

Whether it’s providing pro bono legal services to low-income individuals, mentoring students from underrepresented backgrounds, or participating in environmental conservation efforts, employees have the opportunity to build stronger, more resilient communities.

Timberland

Sector: Fashion & Apparel
Location: Stratham, NH and nationwide
Employee count: ~50,000
VTO cap: 40 hours per year
Other notable giving programs: Volunteer Grants ✔

Timberland, along with other subsidiaries of VF Corporation like North Face, JanSport, Dickies, and more, is a global outdoor lifestyle brand committed to environmental conservation and social responsibility. Through its VTO program, employees are encouraged to use paid time off (a full week’s worth!) to participate in volunteer activities.

By supporting employee volunteerism, Timberland strengthens its commitment to corporate citizenship and reinforces its mission to inspire and equip people to step outside, work together, and make a difference in the world.

University of Arizona

Sector: Higher Education
Location: Tucson, AZ
Employee count: ~1,600
VTO cap: 8 hours per year
Other notable giving programs: Scholarship Funds ✔ Research and Innovation ✔

The University of Arizona is a leading public research university. It’s also an institution that’s committed to serving the greater community and fostering social responsibility among its employees. One way that it does so is through its VTO program!

As a way to incentivize volunteerism among university faculty and staff, team members are encouraged to spend 8 hours of paid time off volunteering with nonprofit. In the end, the University strengthens its commitment to excellence and innovation, both on campus and beyond.

Warner Media

Sector: Media & Technology
Location: New York, NY and worldwide
Employee count: ~35,300
VTO cap: 40 hours per year
Other notable giving programs: Matching Gifts ✔ Volunteer Grants ✔

Warner Media, formerly Warner Bros. Discovery, is a leading global media and entertainment company devoted to driving positive change in society through various philanthropy efforts. One example of this is its VTO program, where employees are encouraged to use 40 hours of dedicated paid time off to volunteer for causes related to arts and culture, education, social justice, and beyond.

Wrapping Up

Corporate social responsibility continues to grow in terms of demand and execution alike, which means more companies participating than ever before. Volunteerism is one of the top ways for corporate employees to get involved, and paid volunteer programs from VTO companies like these offer a unique incentive for engagement.

Just remember: the companies selected above represent only a fraction of available opportunities. Encourage your volunteers, donors, and other supporters to look into their employers’ programming to see what possibilities lie in your network.

Interested in delving deeper into corporate volunteerism and other forms of workplace giving incentives? Check out the additional resources below:

Free Download: The Ultimate Guide to Matching Gifts. Unlock your full fundraising potential with matching gifts! This downloadable resource shares invaluable insights and tips to help navigate the world of matching gifts with ease.
Maximizing Impact With Corporate Volunteer Grant Programs. Volunteer grant programs provide charitable funds in response to employee volunteerism. Learn to identify opportunities, enhance engagement, and maximize financial support here.
Navigating Corporate Philanthropy | A Nonprofit Playbook. Gain a deeper understanding of corporate giving in this guide. From establishing partnerships to securing vital funding, you’ll be equipped with the knowledge and tools needed to succeed.

Scale up your organization's corporate volunteer strategy with 360MatchPro 💡

Boost Your Broadcasts Matching Gifts for Public Media Orgs

Matching Gifts for Public Media Orgs | Boost Your Broadcasts

March 15, 2024/in Volunteer Grant Companies, Matching Gift Companies, Company Spotlights, Lists and Rankings /by Adam Weinger

Consider the following scenario: You’re listening to your regularly scheduled radio show when it’s interrupted for the station’s annual pledge drive. You hear the on-air host making an appeal⁠—“Fundraising is an essential part of what we do at Public Broadcasting Station, and it’s the most efficient way to source funds needed to supply our listeners with educational, inspirational, and entertaining content. Not to mention, thousands of employers offer matching gifts for public media like us, meaning your contributions can go twice as far for your favorite programs.”

Pledge drives and other revenue-generation efforts are crucial for obtaining sustainable funding and delivering high-quality content to widespread communities. Incorporating matching gift opportunities into your media organization’s outreach can go a long way!

In this post, we’ll explore how nonprofits in the media sector can leverage matching gifts to amplify their impact, enhance donor engagement, and ultimately boost their broadcasts. We’ll cover the following topics below:

The Basics of Matching Gifts for Public Media Groups
5 Companies to Know That Match Gifts to Public Media
Tips & Tricks for Spreading the Word About Matching Gifts
Sample Scripts | Marketing Matching Gifts to Your Public Media Audience

Let’s get started!

The Basics of Matching Gifts for Public Media Groups

Matching gifts for public media groups is a category of philanthropy in which companies match donations to the public broadcasting services their employees financially support. This makes it an essential form of workplace giving for these organizations, empowering donors to double or even triple the value of their gifts without reaching back into their own wallets.

All a donor generally has to do is complete a brief online request form for their employer to review and disburse match funding to your cause.

The benefits of matching gifts for public media organizations are significant and widespread. Successful donation-matching ensures that public media outlets, such as radio programs and television networks, are more sustainably funded to better serve the community’s needs and interests. Meanwhile, donors feel more deeply connected to the broadcasts they play a direct role in supporting through financial donations and matching gifts!

Match More Gifts With Double the Donation

Get a sneak peek of the industry-leading matching gift automation solution, 360MatchPro.

request a free personalized demo

5 Companies to Know That Match Gifts to Public Media

Over 65% of Fortune 500 companies provide donation matches to the nonprofits their employees support. Check out the examples below to explore top programs that actively match gifts to public broadcasting organizations like yours!

Warner Bros. Discovery

Minimum donation amount: $10
Maximum donation amount: $1,000
Match ratio: 1:1
Eligible employees: Part-time, full-time
Eligible nonprofits: Many nonprofits, including public media

Warner Bros. Discovery is a prime example of an employer engaging its workforce through collaborative philanthropy. The company offers two generous giving programs in which its staff are encouraged to donate their money and time to qualifying nonprofits: matching gifts and volunteer grants, respectively.

Each year, full-time and part-time employees have the chance to request up to a combined $1,000 in matches and grants for their favorite causes⁠—of which your public media organization may be included.

Learn more about the matching gift program.

The Walt Disney Company (incl. Hulu, Marvel Entertainment, ABC)

Minimum donation amount: $25
Maximum donation amount: $25,000
Match ratio: 1:1
Eligible employees: Part-time, full-time
Eligible nonprofits: Most nonprofits, including public media

The Walt Disney Company is another leading corporation known for maximizing employee participation in philanthropy. With a lofty maximum threshold of $25,000, current team members are encouraged to give generously to their favorite nonprofit causes⁠—and to have those gifts matched, dollar-for-dollar.

Disney’s matching gift program is also inclusive of its subsidiaries, too, meaning Hulu, Marvel Entertainment, and ABC employees are welcome to participate.

Learn more about the matching gift program.

Sony Corporation

Minimum donation amount: $10-$50
Maximum donation amount: $1,000-$2,000
Match ratio: 1:1
Eligible employees: Full-time, select retirees
Eligible nonprofits: Most nonprofits, including public media

Sony Corporation, encompassing subsidiaries such as Sony Pictures Entertainment, Sony Corporation of America, and Sony Electronics, operates a few generous matching gift programs that your team might want to take advantage of. These efforts aim to support employees’ charitable giving and reinforce the company’s commitment to social responsibility

Keep in mind that the eligibility criteria and submission processes vary across Sony’s different entities, so it’s important to select the correct employer from the database search tool!

Learn more about the matching gift program.

Fox Corporation

Minimum donation amount: None
Maximum donation amount: $1,000
Match ratio: 1:1
Eligible employees: Full-time
Eligible nonprofits: Most nonprofits, including public media

Fox Corporation is dedicated to engaging its employees and supporting the communities it serves through its matching gift program. As part of the initiative, the program matches the gifts its current full-time employees make to a wide range of nonprofits. And your public media organization is likely included!

By empowering its employees to give back and amplifying their charitable efforts, Fox Corporation reinforces its commitment to doing good, creating positive change in its staffs’ communities around the world.

Learn more about the matching gift program.

Google

Minimum donation amount: None
Maximum donation amount: $10,000
Match ratio: 1:1
Eligible employees: Part-time, full-time, board members
Eligible nonprofits: Most nonprofits, including public media

In addition to its standout Google Ad Grants program, one of the primary ways Google participates in philanthropy is by matching employees’ charitable gifts. With its matching gift program, the company doubles donations to thousands of nonprofits, effectively multiplying the impact of team members’ contributions.

Then, going a step further, Google also offers an additional $10,000 match limit for donations going to disaster or international relief! Not to mention, matching funds that employees raise through peer-to-peer fundraising events like runs, walks, and rides.

Learn more about the matching gift program.

Tips & Tricks for Spreading the Word About Matching Gifts

Implementing a well-thought-out matching gift fundraising plan is an integral step in bridging the knowledge and funding gaps many organizations see. The following tips and tricks will empower public broadcasters like you to maximize donations, build stronger relationships with individual and corporate donors, and reach fundraising goals more effectively and efficiently than ever before.

1. Incorporate matching gift info in pledge drives and on-air appeals.

Public media stations often heavily rely on annual pledge drives to generate the funding needed to power their operations. Thus, you’ll want to heavily promote matching gifts throughout such efforts.

For this strategy, we recommend incorporating information about matching gift programs directly into your on-air appeals. As you introduce your campaign and make the ask of your viewers and listeners, mentioning the opportunity for gifts to be doubled can go a long way. In fact, matching gift research indicates that 84% of donors would be more likely to give if a match is offered, while 1 in 3 say they’d give a larger amount.

Top tip: Kickstart your efforts using our free matching gift appeal script below!

2. Leverage and enhance supporter loyalty with matching gifts.

Matching gifts not only increase the financial impact of one-time individual gifts but also serve as a powerful tool for building supporter loyalty. When donors see that their contributions are going twice as far, they feel double the sense of connection and pride in their support of the organization. And it makes them want to stay involved in the long run, ultimately lengthening and improving the donor journey.

For public media groups, this is essential⁠—as nonprofit broadcast services are often powered by a group of committed, long-term supporters. Additionally, highlighting matching gift opportunities demonstrates the station’s dedication to stewarding its financial assets responsibly, further strengthening the bond between the station and its donors.

3. Offer unique incentives for matching gift participation by donors.

One way to encourage donors to take advantage of matching gift opportunities is by rewarding them for doing so. Offer unique incentives for match-eligible donors who ultimately take the steps to request a match from their employer on your behalf. These might include:

Branded apparel (such as t-shirts, hats, and hoodies)
Other branded merchandise (pens, stickers, mugs, etc.)
Exclusive access to digital resources
Personalized eCards or digital greeting cards
Inclusion in a donor wall or on-air recognition

Not to mention, as a less tangible incentive, let your audience know that participating in matching gifts will allow your team to reach its fundraising goals sooner. You may even be able to wrap up your pledge drive and return to viewers’ and listeners’ regularly scheduled programming early.

4. Integrate a matching gift solution into your fundraising toolkit.

To streamline the process of capturing matching gifts for public media organizations like yours, it’s essential that teams integrate an automation solution into their software toolkits. Luckily, Double the Donation’s 360MatchPro integrates with the leading public media fundraising platforms to ensure quick and easy implementation.

Once equipped with a matching gift solution, your organization will be set to automatically identify matching gift opportunities, educate donors about the process, and facilitate the submission of matching gift requests. The tool simplifies the administrative burden on broadcast staff and even ensures that no matchable gifts slip through the cracks.

Match More Gifts With Double the Donation

Get a sneak peek of the industry-leading matching gift automation solution, 360MatchPro.

request a free personalized demo

Sample Scripts | Marketing Matching Gifts to Your Public Media Audience

Kick off your organization’s matching gift promotional efforts with these customizable scripts and templates. Remember: educating your audience about the matching gift opportunity increases the likelihood that donors request their matches.

On-Air Pledge Drive Script: Template #1

“Good [morning/afternoon/evening], [viewers/listeners]! As we embark on our annual pledge drive, I want to start with a pop quiz: What do companies like Disney, Google, and SONY Corporation (along with thousands of others) have in common?

If you said that they all match employees’ donations to nonprofit groups like ours, you’d be correct. That means your donation to [Public Media Organization] could be matchable, stretching twice as far for your favorite broadcast programs.

To check if your employer participates in matching gifts, head to our Match Page at [URL] to search for your company. Then, make your pledge online or by calling now at [station phone number]. Thank you for all your support, and let’s make this pledge drive one for the books!”

Phonathon Script: Template #2

“Good [Morning/Afternoon/Evening], [Recipient]! My name is [Name], and I’m calling on behalf of [Public Media Organization]. We’re reaching out to our valued supporters like you today to share an exciting opportunity to support our station.

Did you know that your donations to [Public Media Organization] may be eligible for a match from your employer? That’s right! Thousands of companies match team members’ gifts, doubling or sometimes tripling the value of each dollar an employee donates.

If you provide the name of your employer, I can do a quick search of our company database to see if you qualify for a match! Then, I’ll walk you through the process of giving and completing the request process to maximize your support for our organization.

Your generosity is instrumental in helping us deliver enriching content to our community, and we deeply appreciate your dedication to [Public Media Organization]!”

Email: Template #3

Subject: Double your support for public media like [Public Media Organization]

Dear [Recipient],

I hope this email finds you well. As a valued supporter of the [Public Media Organization] family, we wanted to see if you were familiar with corporate matching gift opportunities. If not, here’s a brief overview:

Tons of businesses double or even triple their employees’ contributions to causes like ours. This means every dollar you give could be matched by your employer, effectively doubling the impact of your support for our programming and community initiatives.

Interested? Here’s how you can participate:

Visit our donation page at [URL] to make your contribution.

Check if your employer offers a matching gift program on our website search tool: [URL]

If eligible, submit a matching gift request to double your impact on our community.

Your ongoing generosity plays a crucial role in sustaining our mission to produce and supply informative, entertaining, and enriching content. Thank you for considering this opportunity to maximize your support for [Public Media Organization]!

Warm regards,

[Name]
[Title/Position]
[Public Media Organization]

Tweet: Template #4

Exciting news⁠—your support for [Public Media Organization] might be able to make an even bigger impact! Thanks to corporate matching gift programs, thousands of donors’ gifts are matchable by their employers. See if your company matches by using the search tool here: [URL]

#MatchingGifts #DoubleYourImpact #NonprofitFundraising #CommunitySupport #PublicMedia

Top tip: Make the most of the resources available to you! 360MatchPro users are encouraged to leverage the platform’s library of pre-written emails and pre-made graphic design templates to scale up their matching gift marketing efforts with ease.

Final Thoughts

Harnessing the power of matching gifts presents an invaluable opportunity for public media organizations. When integrated into a fundraising strategy effectively, broadcasters are equipped to amplify impact, engage supporters, and ultimately elevate programming. And this opportunity is only expected to grow⁠. That means now’s your chance to ramp up your efforts, invest in technology, and drive more matching gifts to completion.

Watch the video below to see how Maine Public has boosted matching gifts at their organization by leveraging 360MatchPro!

Maine Public- Matching Gift Success with 360MatchPro from Double the Donation on Vimeo.

Interested in more tips and tricks to drive matching gifts for public media groups like yours? Keep reading these additional recommended resources:

40+ Matching Gift Companies: Find Your Match Today. Grow your matching gift fundraising by familiarizing yourself with more top employers offering matching gift programs. Overview guidelines from Apple, General Electric, Google, and others.
Grow Fundraising Revenue: Access 360MatchPro Case Studies. Get inspired by other organizations that have seen great success with matching gifts⁠—including radio stations and television networks. See how Double the Donation’s automation helps!
Phonathon Playbook for Nonprofits: Tips to Match Gifts & More. Many public media organizations host phonathons and other pledge drives. Check out these expert-proven practices to increase matching gifts in your phone fundraising, too.

Advancing Matching Gifts for Civic & Community Organizations

March 15, 2024/in Lists and Rankings, Volunteer Grant Companies, Matching Gift Companies, Company Spotlights /by Adam Weinger

Organizations dedicated to fostering positive social change often struggle to maximize their impact with tight budgets and limited resources. Fortunately, matching gifts for civic and community organizations present a powerful opportunity for individuals to double or even triple their generosity at no added cost. In doing so, these programs allow nonprofits to grow their revenue and tap into one of the most prominent sources of corporate philanthropy funding.

In this guide, we aim to overview everything your team needs to know to navigate the opportunity effectively.

We’ll cover the following:

Gift-Matching for Civic and Community Groups 101: The Basics
5 Community-Focused Companies That Match Employee Gifts
Tips for Driving Civic Engagement With Matching Gifts
Free Customizable Templates to Grow Matching Donation Impact

Despite significant potential, many civic and community fundraisers have yet to harness the full power of matching gifts. By implementing the strategies and insights below, you can set your team up for double the success in no time.

Let’s dive in!

Gift-Matching for Civic and Community Groups 101: The Basics

Matching gifts for civic and community organizations, such as advocacy groups, youth development initiatives, civic engagement programs, and more, offer donors an enticing chance to double their support for the social causes they care about.

These match funds, supplied by donors’ employers, effectively double (or sometimes even triple) the impact of each dollar gifted. Here’s a breakdown of the process:

An individual makes a financial contribution to the civic or community organization of their choice.
The donor determines if their employer matches team member donations. If so, the individual accesses eligibility criteria (incl. donation thresholds, ratios, causes, and deadlines) and submission forms.
The donor completes the donation match request process outlined by their employer, generally by filling out a brief online form.
The nonprofit verifies the initial donation with the donor’s employer.
The donor’s employer reviews and approves the matching gift request and contributes match funding to the organization in question.

Overall, matching gifts provide significant value to civic and community organizations. These programs can be powerful tools for mobilizing resources, building nonprofit capacity, and driving collective action among individuals and corporations alike.

Match More Gifts With Double the Donation

Get a sneak peek of the industry-leading matching gift automation solution, 360MatchPro.

request a free personalized demo

5 Community-Focused Companies That Match Employee Gifts

Thousands of employers match gifts to all sorts of nonprofit causes⁠—of which civic and community organizations are generally included. However, these five programs stand out as excellent examples of companies to keep in mind as you uncover match-eligible donors in your community.

Baxter International

Baxter International is a leading healthcare company employing over 60,000 team members across the globe. In order to support the communities where its employees live and work (and encourage individual staff to do the same), Baxter offers a generous giving program, matching between $25 and $5,000 in donations per person each year.

By empowering its employees to give back and amplifying their charitable efforts, the company strengthens its corporate culture of social responsibility and fosters positive change in communities around the world.

Learn more about the matching gift program.

Airbnb

Airbnb, a vacation property rental company, also matches its employees’ gifts to eligible nonprofits. Fortunately, this includes civic and community organizations.

With a minimum donation of $25, full-time and part-time Airbnb team members are eligible to get up to $1,000 worth of donations matched with company funds in a single year. That means more dollars flowing into civic and community engagement efforts, empowering individual donors to make a greater impact on the causes that matter most to them.

Learn more about the matching gift program.

Checkr

Checkr is a corporate employee background screening tool that focuses on fair chance hiring practices. In addition to its mission of transforming hiring for a fairer future, the company pledges to donate at least 1% of its employees’ time, product, equity, and profits each year to philanthropic causes.

One way Checkr supports philanthropy is through its matching gift program! Checkr is committed to rallying its employees to give back by encouraging participation and streamlining the engagement process. In fact, it was one of the first companies to offer Double the Donation’s groundbreaking auto-submission functionality through an integration with its CSR portal!

Learn more about the matching gift program.

United Parcel Service (UPS)

United Parcel Service, or UPS, demonstrates its commitment to corporate social responsibility through its generous matching gift program. The program aims to support its employees’ philanthropic efforts by matching eligible employee donations to a wide range of nonprofit organizations, including civic and community groups. However, gifts must be contributed directly through the company’s giving portal to qualify for a match.

In addition to its matching gift program, UPS also offers volunteer grants for the organizations with which its employees volunteer. When an employee with 1+ years of service spends 50 hours volunteering, the company contributes a $250 grant to the nonprofit.

Learn more about the matching gift program.

Comcast

Comcast, a multinational telecommunications and media conglomerate with more than 186,000 employees, boasts a top matching gift program designed to empower its employees to make a difference. To incentivize giving back within their communities, Comcast offers a generous company match to many nonprofit organizations, including those in the civic and community sectors.

Note: Comcast employees must donate to their favorite nonprofits directly through the company’s corporate giving platform in order to qualify for matching gifts. Employees with questions are encouraged to contact comcastnbcuniversalsupport@cybergrants.com.

Learn more about the matching gift program.

Tips for Driving Civic Engagement With Matching Gifts

A well-thought-out fundraising plan enables an organization to amplify its efforts, effectively engage supporters, and make a greater difference in the communities it serves. To begin building a strategy for your team, check out the following expert-recommended practices.

1. Educate your team and your donors about matching gift opportunities.

One primary cause of unclaimed matching gifts is a lack of knowledge about existing programs. To begin bridging the awareness and subsequent funding gaps, we recommend actively promoting the opportunity to your donors and fundraising team alike.

By educating your internal team about matching gifts, you empower them to be your greatest advocates to your donors. Take time to review common matching gift programs (and how to locate additional company guidelines), eligibility requirements, submission processes, match tracking and verification, and more.

At the same time, it is essential to educate donors about matching gift opportunities. An estimated 78% of match-eligible individuals have no idea if their companies match gifts! When donors are provided with clear information about matching gift programs and how they can take advantage of them, though, they’re generally happy to do so. And that means more awareness = more matching gifts completed!

2. Encourage ineligible donors to advocate for matching to their employers.

While not all supporters will qualify for matching gifts at the time of giving, it’s important to remember that even ineligible donors can play a crucial role in your organization’s strategy. And a big part of that is by advocating for new matching gift program development on your behalf.

Companies match gifts largely as an employee engagement opportunity. When an employee pitches the idea of a matching gift program to their boss, the boss is often inclined to consider the proposal positively. The donor may even get their initial gift matched after all!

Top tip: The less intensive your ask, the more likely a donor is to complete the intended action. Provide interested individuals with a customizable template designed to assist in pitching a new matching gift program to one’s employer.

3. Use impact-driven language to communicate matching gift value.

Effective communication is essential for conveying the positive impact of matching gifts to donors⁠—not to mention inspiring them to take action and get involved. Using impact-driven language emphasizes the programs’ tangible benefits and highlights the specific impact they can have on your organization’s mission. For example, if you typically inform donors that a $100 donation will feed a family of four for a week, you can frame a matching gift opportunity as empowering your team to feed two families for the cost of one.

When possible, emphasize real-world outcomes and achievements made possible through matching gifts for your organization in the past, too! This could mean sharing success stories, testimonials, metrics, and more.

4. Automate the matching gift fundraising experience.

Identifying and following up on matching gifts is an extremely valuable fundraising practice. However, doing so manually can involve a number of time-consuming and resource-intensive activities.

Fortunately, automating the matching gift fundraising experience streamlines the process for donors and maximizes efficiency for your organization’s internal team. By implementing an automated matching gift solution like 360MatchPro, you’ll reduce administrative burden and ensure no matching gift opportunity falls by the wayside.

Plus, when you integrate 360MatchPro into your existing software ecosystem, you can incorporate matching gifts directly into the giving experience. Then, trigger tailored matching gift follow-ups that encourage donors to request their matches and provide company-specific guidelines and submission forms. The end result is a significant increase in matching gift participation, revenue, and more.

Match More Gifts With Double the Donation

Get a sneak peek of the industry-leading matching gift automation solution, 360MatchPro.

request a free personalized demo

Free Customizable Templates to Grow Matching Donation Impact

Use the following matching gift outreach examples to inform your organization’s messaging. As you do so, consider how you can customize the templates to fit your nonprofit’s voice and branding to best connect with your audience.

Email Blast: Template #1

Subject: Double Your Impact for [Nonprofit or Initiative]: Matching Donation Opportunity Inside! 💰💰

Dear [Recipient],

As a valued supporter of [Nonprofit], we wanted to share an exciting opportunity that may enable you to DOUBLE your impact on our cause. That is with corporate matching gifts!

Did you know that tens of thousands of businesses—including over 65% of the Fortune 500—match employees’ donations to charitable causes as part of their social responsibility efforts? More than 26 million individuals work for companies that match… and you might be one of them.

To check if your employer offers a matching gift program, please

Click here to visit our matching gift page. [URL]

Type your company name in the search tool widget.

Review the provided guidelines to determine eligibility and access the online forms.

Then, make your donation using our online giving page (if you haven’t already) [URL] and follow the instructions to submit your matching gift request!

As always, your support is critical in helping us [description of mission or current initiatives]. With the power of matching donations, we can do even more to [describe the impact of donations on your organization’s work].

Warm regards,

[Name]
[Title/Position]
[Nonprofit]

LinkedIn Post: Template #2

Attention donors! 📣

Did you know that your generous gifts to [Nonprofit] could have double the impact?

With corporate matching gift programs, millions of donors’ employers provide generous donation matches to the organizations their staff cares about. This allows supporters like you to stretch their gifts and better support [description of mission or current initiatives].

Here’s how you can make a difference:

📲 Visit our donation page at [URL].
💸 Make your contribution and check if your employer offers a matching gift program.
📤 If eligible, submit a matching gift request to double your impact!

Together, we can [description of tangible donation impact] one (matched) donation at a time! 💙 #MatchingGifts #CommunityImpact #DoubleYourImpact

Facebook Post: Template #3

What do Comcast, Airbnb, and the United Parcel Service have in common?

They all offer generous philanthropy initiatives—which include matching gifts for civic and community organizations their employees support.

At [Nonprofit], we’re incredibly grateful for the support of these businesses and the 23,000+ other companies that match gifts for causes like ours. With their help, we amplify our efforts and create lasting change in our communities.

Does your employer participate? If you’ve never checked your eligibility for a match, now is the time to do so. Head to the Matching Gifts Page on our site here [URL] to learn more about the opportunity and see if your company matches!

🙌 #CorporatePartners #CommunityImpact #MatchingGifts #CivicEngagement

Top tip: Keep in mind that triggering matching gift outreach has never been easier than with 360MatchPro! Current clients are provided with a number of pre-written emails to implement through the engagement process, along with customizable graphic design elements and Canva templates.

Wrapping Up

Pursuing an optimized matching gift strategy will bring your civic or community organization to new heights in fundraising, donor engagement, mission impact, and more.

By educating your organization inside and out, encouraging advocacy for new program development, and communicating the tangible value of matching gifts, you empower your team to tap into the resource effectively and efficiently. Then, invest in automation technology to streamline the process from start to finish.

Watch the video below to learn how Pi Beta Phi Foundation uses 360MatchPro to scale matching gift revenue.

Pi Beta Phi Foundation- Matching Gift Success with 360MatchPro from Double the Donation on Vimeo.

Looking for more? Check out our other recommended resources below:

Become an Expert: 10 Quick Steps to Matching Gift Success. This free downloadable guide offers ten actionable steps to help civic and community organizations and other nonprofits master the art of matching gift success. Get started by implementing these tips!
Top 20+ Matching Gift Companies: Leaders in Corporate Giving. Discover even more corporations with leading matching gift programs in this insightful compilation. Check out these top opportunities with eligibility criteria and more.
How to Identify Corporate Partnerships [With 360MatchPro]. There’s more to corporate giving than matching gifts for civic and community organizations, too. But your matching gift software can help your team uncover the best prospects with which you can partner.

Canadian Companies With Matching Gift Programs

Double Donations With Canadian Companies That Match Gifts

February 27, 2024/in Learning Center, Lists and Rankings, Volunteer Grant Companies, Matching Gift Companies, About Double the Donation, Company Spotlights /by Adam Weinger

Matching gifts play a large role in many nonprofits’ fundraising strategies. These opportunities aren’t just limited to the United States, either. Organizations in Canada⁠—and worldwide⁠—can benefit from corporate philanthropy, too. Specifically, Canadian companies that match gifts supply a powerful opportunity for Canadian charities to maximize funds and engagement alike.

In this guide, we’ve selected a few standout programs that your team should be aware of. Plus, we’ll share expert-proven tips and tricks for making the most of the initiatives. This includes:

The Basics of Matching Gifts Across Any Market
Top Canadian Matching Gift Companies
Identifying Other Canadian Companies That Match Gifts
- How Double the Donation Can Help!

To learn more about Canadian companies that match gifts and matching gift databases that cover the Canadian matching gift market, read on!

But before we jump in, let’s cover the basics of matching gifts.

The Basics of Matching Gifts Across Any Market

What are matching gifts?

Matching gifts are a unique and widespread form of corporate philanthropy in which companies match donations their employees make to eligible nonprofits. Matching donations are typically made at a 1:1 ratio, but some companies match at a higher rate, such as 2:1, 3:1, or even 4:1.

This type of giving is particularly valuable because it essentially supplies free money for your nonprofit. However, they’re often overlooked by donors due to a lack of program awareness and by nonprofits lacking the necessary staff, resources, or time to pursue the opportunity.

Who qualifies for matching gifts?

Companies that match gifts typically implement a program policy with specific eligibility guidelines. In order for a donor to qualify, their donation and the organization to which they gave must adhere to the pre-determined criteria.

While the criteria will vary from one company to the next, one overarching stipulation is that receiving organizations are generally required to be registered charities in the region in which they operate. In Canada, that means a nonprofit registered under the nation’s Income Tax Act by the Charities Directorate of the Canada Revenue Agency.

Meanwhile, American nonprofits should be registered with the Internal Revenue Service and have received 501(c)(3) status.

Top Canadian Matching Gift Companies

With the 9th largest economy in the world, Canada headquarters many well-known companies with generous employee giving benefits. In fact, Canadian corporations have a long history of philanthropy⁠—which is great news for the nonprofits that call Canada home.
Take a look at the following Canadian companies that match gifts, and find out if your donors work for the generous employers below:

1. BCE Inc.

Minimum donation amount: $1
Maximum donation amount: $1,000
Match ratio: 1:1
Employee eligibility: Full-time, part-time
Nonprofit eligibility: Select organizations, including United Way, Canadian higher education institutions, and the Canadian Mental Health Association

BCE Inc., formerly known as Bell Canada Enterprises, offers a focused matching gift program benefitting a few specific organizations as well as colleges and universities within the country. The company also offers individual and team volunteer grants, where employees or retirees donate their time throughout the year to earn substantial grants for their favorite nonprofits.

Specifically, employees who volunteer at least 50 hours in a year can acquire a grant amount of $500. Meanwhile, teams are required to volunteer a combined 500 hours within a year-long period to qualify for a $2,500 grant!

Learn more about this Canadian company’s matching gift program here.

2. Gildan Activewear

Minimum donation amount: $25
Maximum donation amount: $2,500
Match ratio: 1:1
Employee eligibility: Full-time, part-time
Nonprofit eligibility: Charitable organizations in Canada, the U.S., and Honduras

Headquartered in Montreal, Gildan Activewear matches nonprofit donations from both full- and part-time employees. The matching gift program is open to organizations in Canada, the United States, and Honduras.

In addition to matching donations, the Canada-based company also supplies volunteer grants and multiplies select fundraising collections by employees, too!

Learn more about this Canadian company’s matching gift program here.

3. Green Shield Canada

Minimum donation amount: $25
Maximum donation amount: $2,000
Match ratio: 1:1
Employee eligibility: Full-time
Nonprofit eligibility: Educational institutions (K-12 included), arts and cultural organizations, civic and community organizations, environmental organizations, health and human services, and more

Green Shield Canada matches gifts of up to $1,000 per full-time employee on an annual basis. The company’s matching gift program is inclusive of most schools and nonprofit organizations, including a variety of institutions ranging from K-12 schools to arts and cultural organizations.

Learn more about this Canadian company’s matching gift program here.

4. Royal Bank of Canada

Minimum donation amount: $10
Maximum donation amount: $1,000
Match ratio: 1:1
Employee eligibility: Full-time, part-time
Nonprofit eligibility: Educational institutions (K-12 included), health and human services, arts and cultural organizations, civic and community organizations, environmental organizations, and more

The Royal Bank of Canada, also known as RBC, matches employee donations to nonprofit causes, and is inclusive of gifts made between $100 and $5,000 per year. A key perk of RBC’s matching gift program is that part-time employees and retirees alike are encouraged to participate with the standard 1:1 ratio.

Like many of these other organizations, RBC also offers dollars for doers grants for active volunteers! After volunteering for a minimum of 40 volunteer hours, the company will provide up to a $500 grant.

Learn more about this Canadian company’s matching gift program here.

5. TC Energy

Minimum donation amount: $25
Maximum donation amount: $1,000
Match ratio: 1:1
Employee eligibility: Full-time, part-time
Nonprofit eligibility: Educational institutions (K-12 included), health and human services, arts and cultural organizations, civic and community organizations, environmental organizations, and more

TC Energy offers two main types of employee giving programs. The first is its standard matching gift program, where the company will match up to $1,000 annually to most nonprofits. The program is open to all employees and retirees.

The second program is TC Energy’s Dollars for Doers program. Through this initiative, the company matches its employees’ volunteer hours with monetary grants. It’s easy for employees to get involved in the program, too, as there is only a one-hour minimum for volunteer hours in a calendar year!

Learn more about this Canadian company’s matching gift program here.

6. AstraZeneca Canada

Minimum donation amount: $50
Maximum donation amount: $500
Match ratio: 1:1
Employee eligibility: Full-time, part-time
Nonprofit eligibility: Any CRA-registered charities

AstraZeneca is an international Anglo-Swedish pharmaceutical company with a large corporate presence in Canada. The company, which participates generously in corporate philanthropy, also offers different employee giving programs across various markets.

In Canada, active AstraZeneca employees are encouraged to donate between $50 and $500 to the CRA-registered charity of their choice. After doing so, the company matches the gift to stretch its impact even further for the nonprofit cause!

AstraZeneca Canada offers multiple volunteer grant programs, too. Canadian employees or retirees who volunteer 40 hours with an organization can request a corresponding grant of $500. At the same time, the company provides $250 grants to organizations where employees serve as board members or coaches.

Learn more about this Canadian company’s matching gift program here.

7. Enbridge Inc.

Minimum donation amount: $50
Maximum donation amount: $10,000
Match ratio: 1:1
Employee eligibility: Full-time, retired
Nonprofit eligibility: Educational institutions (K-12 included), health and human services, arts and cultural organizations, civic and community organizations, environmental organizations, and more

Enbridge Inc., a Canadian multinational pipeline and energy company, is renowned for its robust and multi-faceted CSR initiatives. This includes a generous matching gift program and a volunteer grant program designed to empower its employees to make a difference in the communities they serve.

These programs and more not only foster a culture of philanthropy within the company but also strengthen Enbridge’s commitment to social impact across Canada and beyond.

Learn more about this Canadian company’s matching gift program here.

8. Suncor Energy Inc.

Minimum donation amount: $25
Maximum donation amount: $2,000
Match ratio: 1:1
Employee eligibility: Full-time, part-time, retired
Nonprofit eligibility: Eligible Canadian and international post-secondary educational institutions

Suncor Energy is dedicated to making meaningful contributions to society through its corporate philanthropy efforts. Through a targeted and impactful matching gift program, the company encourages its employees to give generously by matching their donations to eligible charitable causes and higher education institutions.

Learn more about this Canadian company’s matching gift program here.

9. Sun Life Financial Inc.

Minimum donation amount: N/A
Maximum donation amount: $1,200
Match ratio: 1:1
Employee eligibility: Full-time
Nonprofit eligibility: Educational institutions (K-12 included), health and human services, arts and cultural organizations, civic and community organizations, environmental organizations, and more

Sun Life Financial is committed to giving back through a generous matching gift initiative, in which it empowers its employees to demonstrate their own philanthropy as well. When eligible full-time employees support nonprofit organizations of their choice, the company doubles their giving to produce an even greater impact.

One of the best things about this specific program? With no minimum donation amount required, employees can get involved with matching gifts to their favorite organizations with ease.

Learn more about this Canadian company’s matching gift program here.

10. Canadian Pacific Railway

Minimum donation amount: N/A
Maximum donation amount: $1,500
Match ratio: 0.5:1
Employee eligibility: Full-time, part-time
Nonprofit eligibility: Educational institutions (K-12 included), health and human services, arts and cultural organizations, civic and community organizations, environmental organizations, and more

Canadian Pacific Railway (or CP) is deeply committed to corporate citizenship and community engagement, as evidenced by its matching gift program. Through the program, the company encourages its employees to support charitable organizations by matching their donations at a rate of 50 cents to every dollar.

By fostering a culture of philanthropy and supporting causes that matter to its employees, the Canadian Pacific Railway demonstrates its ongoing commitment to social responsibility.

Learn more about this Canadian company’s matching gift program here.

11. Cenovus Energy

Minimum donation amount: $25
Maximum donation amount: $25,000
Match ratio: 1:1
Employee eligibility: Full-time, part-time
Nonprofit eligibility: Educational institutions (K-12 included), health and human services, arts and cultural organizations, civic and community organizations, environmental organizations, and more

Cenovus Energy, a Calgary, Alberta-based oil and natural gas company, aims to enact positive change in the communities in which it operates through its generous corporate philanthropy initiatives. Currently, these include a comprehensive matching gift program that empowers individual employees to request up to $25,000 per year for their favorite causes.

Learn more about this Canadian company’s matching gift program here.

12. Scotia Bank Canada

Minimum donation amount: N/A
Maximum donation amount: Up to $15,000
Match ratio: 1:1
Employee eligibility: Full-time
Nonprofit eligibility: Educational institutions (K-12 included), health and human services, arts and cultural organizations, civic and community organizations, environmental organizations, and more

Scotiabank Canada offers a robust matching gift program, through which the company empowers its employees to support charitable organizations by matching their donations. With no minimum donation amount required and a lofty maximum threshold, individual team members have the chance to make an even greater difference for the nonprofit missions they care about.

Learn more about this Canadian company’s matching gift program here.

13. Magna International

Minimum donation amount: $500
Maximum donation amount: $2,500
Match ratio: 1:1
Employee eligibility: Full-time
Nonprofit eligibility: Educational institutions (K-12 included), health and human services, arts and cultural organizations, civic and community organizations, environmental organizations, and more

Magna International offers a unique matching gift program through which groups of employees are encouraged to support nonprofit organizations in their communities. Specifically, teams of 10 or more employees should contribute a collective minimum donation of $500. Then, the company contributes its match up to $2,500!

By encouraging team-focused employee engagement in philanthropy and supporting causes aligned with its values, Magna builds its workplace culture and gives back at the same time.

Learn more about this Canadian company’s matching gift program here.

14. Brookfield Properties

Minimum donation amount: $20
Maximum donation amount: $2,500
Match ratio: 1:1
Employee eligibility: Full-time
Nonprofit eligibility: Educational institutions (K-12 included), health and human services, arts and cultural organizations, civic and community organizations, environmental organizations, and more

Brookfield Properties is a multinational corporation with a substantial Canadian employee base. Through its generous matching gift program, Brookfield Properties encourages its employees to donate time and funds to eligible nonprofit causes by supplying matching funds to the organizations they support.

Currently, full-time Canadian and U.S.-based employees (excluding the Chicago office) with a one-year minimum service are invited to take part in the program.

Learn more about this Canadian company’s matching gift program here.

15. Nutrien

Minimum donation amount: N/A
Maximum donation amount: Varies
Match ratio: Up to 1.5:1
Employee eligibility: Full-time, part-time
Nonprofit eligibility: Educational institutions (K-12 included), health and human services, arts and cultural organizations, civic and community organizations, environmental organizations, and more

Canadian fertilizer company Nutrien is dedicated to making a positive impact in communities through its comprehensive matching gift program and more. Through the match program, Nutrien empowers its employees to support charitable organizations with matching gifts worth up to $1.50 for every $1 initially donated.

Learn more about this Canadian company’s matching gift program here.

Identifying Other Canadian Companies That Match Gifts

We covered fifteen standout Canadian matching gift companies above. But there are a ton of additional programs available from companies everywhere. In fact, there are so many companies that match gifts⁠—based in Canada and otherwise⁠—that it’s nearly impossible to keep track of each program’s guidelines on your own.

And that’s where a database solution comes in handy! With a matching gift database like Double the Donation, donors are automatically supplied with direct links to their companies’ match request portals along with program guidelines (minimums and maximums, eligible nonprofits and employees, match ratios, submission deadlines, etc.).

Alternatively, if a donor works for an unknown company (or your organization lacks a database tool), your team can encourage the individual to reach out to their HR department to learn more about any available giving programs.

How Double the Donation Can Help

360MatchPro by Double the Donation is a complete automation system that screens match-eligible donors and triggers tailored outreach accordingly. As a result, your staff saves time and maximizes its revenue.

With over 24,000 company listings, Double the Donation represents 26+ million match-eligible individuals worldwide. When it comes to Canadian companies that match gifts, recent analyses indicate that the tool remains the country’s most accurate and up-to-date source of matching gift information.

Check out these findings:

93-99% of individuals who work for Canadian companies that match gifts will find their employer in Double the Donation’s database.
$99,000 of $102,000 in matching gifts received by a global organization’s market in Canada were covered by Double the Donation’s database.
483,760 match-eligible Canadians were covered by Double the Donation’s database, while 4,124 were not.

All in all, Double the Donation’s database offers substantial coverage of the market⁠, making it a great fit for Canadian-based organizations and their donors.

Meanwhile, additional benefits of 360MatchPro include:

More matching gift opportunities. By automatically flagging match-eligible gifts using emails, donation forms, and more, your organization increases the number of potential matches identified.
More matches driven to completion. Donors are presented with matching gift information or encouraged to supply employment data after giving. Then, automated outreach guides donors through the request process and ultimately drives more submissions to increase overall revenue.
More time to focus on top opportunities. Your team can primarily focus its efforts on tailoring follow-ups to your most valuable match-eligible donations. With everything else automated, you’ll have time to take an increasingly personalized approach with top-dollar donors.

360MatchPro essentially serves as your own matching gift team. Where you don’t have the staff, time, or resources necessary to perform matching gift outreach, the platform can step in and handle the rest!

Integrations & Customizations

If you’re thinking about investing in a matching gift database to supercharge your organization’s fundraising efforts, there are a few things to consider in your selection. As a Canadian-based organization, you’ll want to look for a solution that adequately covers the Canadian market and integrates with your existing tech stack for easy implementation and data management.

Fortunately, Double the Donation’s 360MatchPro does just that! Offering 100+ integrations with the leading Canadian and global fundraising tools, the software provides users with direct access to the industry’s most comprehensive database. These ready-built and simple-to-use integrations include:

CRMs
Peer-to-peer fundraising solutions
Online donation tools
CSR platforms

To get started, all you typically need to do is subscribe to Double the Donation’s tools⁠. Then, activate 360MatchPro by entering your API keys into your fundraising platform.

Additionally, Double the Donation is designed to accommodate nonprofits operating in one or more geographic markets. For Canadian-based organizations, this means you can customize the database search results by adjusting the geographic regions that apply to your nonprofit.

360MatchPro will then tailor the matching gift search results and information your donors receive based on your selections.

Top tip: If your nonprofit’s tax status is based in Canada and you primarily have Canadian donors, it’s recommended that you only select Canada. However, if you’re registered as a nonprofit in multiple markets, such as the U.S. and Canada, or have a large number of donors in those markets, it’s recommended that you select both the U.S. and Canada.

Wrapping Up

Choosing the right matching gift database is essential. Make sure to look for a solution that’s designed to enhance your organization’s fundraising. That means seeking tools that specifically cater to Canadian organizations⁠—and Canadian matching gift companies.

While we’ve listed some of the largest Canada-based employers and overviewed their matching gift opportunities, they aren’t the only businesses that offer such initiatives. Be sure to constantly research your donors’ employers and stay up-to-date on companies in your area. And remember: the right matching gift database can help!
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Managing Canadian companies that match gifts with Double the Donation - CTA

Keep learning! Check out these additional resources to continue exploring matching gifts for your organization:

Matching Gift Marketing Guide

After identifying match-eligible contributions, you’ll need to promote the matching gift opportunities to your donors.

Check out our free downloadable resource to get best practices and expert marketing strategies.

DOWNLOAD

Top Matching Gift Companies

Many volunteer grant companies also offer matching gifts.

Once you’ve uncovered top matching gift companies based in Canada, consider expanding your focus globally!

Explore these top employers that match employee gifts, and see if your donors work for these businesses!

READ NOW

One-Off Matching Gift Programs

One-off matching gift programs are defined by agreements between a single nonprofit and a single corporate donor.

Browse the guide to see how your team can begin making the most of these exclusive opportunities.

READ NOW

This article explores top grant research tools.

Get on the Path to Earning Grants: 10 Grant Research Tools

February 23, 2024/in Lists and Rankings, Fundraising Ideas /by Adam Weinger

From recurring donors to annual fundraisers to merchandise sales, the more income streams your nonprofit has, the more financially secure your organization will be. The key source of revenue that can bring in reliable funding year after year is grants.

Grant funding amounts and requirements vary wildly as every grantmaking organization has their own unique application process. While there are skills and knowledge, like grant writing, that carry over from application to application, your nonprofit will need to learn the specific requirements of each organization you apply to.

This is where grant research tools come in. Along with helping you find grants, these tools provide insight into the application process, potential funding amounts, and contact information for the grantmaker.

To help your nonprofit build relationships with funders and earn your next grant, we’ll explore our top recommended grant research tools.

Grant Research Tools FAQ

What are grant research tools?

For the most part, grant research tools are searchable databases of available grants. Given that most grant databases have several thousand grants listed at a minimum, these databases have an extensive array of filters for users to narrow their search to grants applicable to their purposes.

Different grant databases often overlap in content. After all, if one grant database provider is aware of a foundation’s new grant opportunities, chances are many other providers are as well. However, one way to sort grant databases by content is to split them into three categories:

Government grant databases. Many grant databases include both government and foundation grants. However, databases run by government entities usually only have information on government-offered grants.

Foundation grant databases. Most third-party grant databases focus on grants provided by foundations. Many foundations lack an online presence or may rely entirely on trusted grant databases to promote their grant opportunities. Since these types of foundation grants are much more difficult to find and apply for than government grants, most independent grant databases focus on promoting opportunities from foundations.

Research grant databases. Academics use specialized grant databases that focus on research grants and fellowships. These databases usually require a fee to access or can be accessed through a university. For the most part, these databases are irrelevant to nonprofits.

Note that specialty grants may not be listed in these databases. For example, the Google Ad Grant is a unique type of grant that rewards recipients with ad credits rather than dollars. For the Google Ad Grant and other highly specialized types of grants, it’s best to explore their websites directly rather than using a database for information.

Why do grant research tools matter?

Nonprofits can search for individual foundations and open grants they are aware of without needing any specific tool. However, grant research databases compile all the information your nonprofit needs to apply for grants in one place, allowing you to:

Discover grants. Approximately 90% of grantmaking foundations do not have websites, meaning nonprofits need third-party tools to learn they exist in the first place. Grant research tools can help you refine your search and uncover foundations you may not have known about but are a good fit for your nonprofit.

Evaluate your nonprofit’s fit. There are thousands of foundations across the United States alone, and deciding which grants to apply for is essential for maximizing your potential funding. Use grant research tools to identify which foundations are the most likely to approve your grant application so you can focus your time and resources.

Get grantmakers’ contact information. Cultivating relationships with grantmakers is a major part of securing grant revenue long-term. Many foundations prefer nonprofits, especially if they do not have a previous relationship with their organization, reach out to introduce themselves before submitting a grant application. Grant research tools can provide you with the email address or phone number of grantmaking organizations’ point of contact so you can connect and formally introduce your nonprofit.

Some grant research tools have even more features that help streamline the grant application process. For instance, some tools are just databases for finding grant information, while others provide grant management tools that allow you to track specific grant deadlines, organize applications, and manage your awards.

What should my nonprofit look for in a grant research tool?

Grant research tools vary in the features they provide, the depth of information for grants in their database, and the costs of accessing their services. Before conducting grant research, consider what types of grants you intend to apply for and what tools you’ll need to complete your applications.

For instance, if you intend to apply for many grants, it may be worthwhile to invest in a paid but comprehensive grant management tool. In contrast, if you just need basic information about a few grants and would like to avoid extra fees, there are free resources your nonprofit can rely on.

With that, let’s explore our top grant research tools and what types of nonprofits can benefit from each option.

What about matching gift grants?

Corporate giving programs like matching gift grants and volunteer grants are additional funding that your nonprofit can earn from corporate sponsors. While these types of contributions could be considered grants, nonprofits don’t use traditional grant research tools to find them. Instead, you need a matching gift database.

Matching gift databases contain information about a wide range of companies’ matching gift grant programs. Your nonprofit can use this tool to look up specific businesses that employ many of your supporters. You can also provide supporters with access to the database via a matching gift search tool you embed in your website. This way, supporters can look up their own eligibility and apply for a matching grant themselves.

1. Candid

Overview

Formerly known as GuideStar, Candid’s Foundation Directory is one of the most comprehensive grant databases available. Candid’s team uses over 35 distinct information sources, including IRS returns, grantmaker websites, annual reports, philanthropic news, and connections with individual grantmakers, to keep their directory up-to-date on the latest grants.

Candid’s Foundation Directory is primarily meant for registered 501(c)(3) organizations and unregistered nonprofits with fiscal sponsors. These groups can use the directory to search for grants based on:

Subject
Location
Grantmaker type
Type of support
Trustee names

The Foundation Directory is ultimately a search tool for nonprofits interested in finding grants relevant to their cause. Candid’s data visualization tools also allow nonprofits to view giving trends and assess whether a specific grantmaker is likely to fund their organization.

Costs

Candid has Enterprise, Professional, and Essential plans available. Foundations, academic institutions, and large organizations are encouraged to explore custom-priced Enterprise plans, but other nonprofits can jump right into Candid via the Professional plan ($133.25 per month) or the Essential plan ($37.42 per month).

2. Grants.gov

Overview

Grants.gov is the United States government’s main resource for organizations seeking federal grant funding. Grants.gov is specifically for United States-based organizations, including nonprofits, educational institutions, Native American organizations, city governments, and small businesses. There are even a few grants individuals can apply to.

The main draw to Grants.gov, of course, is the ability to discover government-backed grants. Organizations looking to apply for a government grant should use this database like they would other grant research tools and narrow their search to the most relevant opportunities. Once you discover a grant that fits your organization, you can hit the red “Apply” button in the top right corner of each grant’s information page to begin your application.

Along with the searchable database, Grants.gov also has a wealth of information on grants in general, including basics on grant terminology, eligibility requirements, fraud, and even career development in the grant space.

Costs

Organizations can sign up with Grants.gov for free. However, there are multiple steps to take before completing their registration. Specifically, nonprofits must register their organization at SAM.gov, the United States registry for organizations that do business with the federal government. Registering for SAM.gov is also free.

Signing up with SAM.gov takes an average of 7-10 business days, after which you will receive a Unique Entity Identifier (UEI) that you can use to sign up for Grants.gov. Nonprofits will need to renew their registration with SAM.gov annually.

3. GrantStation

Overview

GrantStation is a grant database that contains grants from the following types of organizations:

Independent, family, community, and corporate foundations
Corporations
Faith-based grantmakers

Additionally, GrantStation includes grants from U.S. federal and state governments as well as Canadian government grants and some international grants. GrantStation encourages users to select their specific country and state and then enter several terms related to their cause to narrow their search results.

GrantStation also offers several resources related to grant writing, such as examples of past winning proposals, a grants calendar, and grant-related webinars. Some of these resources are available for free while others require a membership.

Costs

Organizations signing up for access to GrantStation’s database can choose between a one-year $179 membership or a two-year $249 membership. GrantStation also offers a newsletter with grant resources that nonprofits can subscribe to for free.

4. Instrumentl

Overview

Instrumentl is a grant management and research tool for nonprofit organizations and grant writing consultants. Nonprofits can use Instrumentl to find, track, and apply for grants, while grant writers can use it as a tool for managing the various grants they are writing for clients.

For each grant opportunity listed in Instrumentl, users can click in and see an overview of the specific grant and a detailed breakdown of the grantmaker’s 990 report. While nonprofits can find 990s themselves with enough research, Instrumentl displays the information in a user-friendly format, allowing users to easily discover grantmakers’ total assets, total giving, giving per year, contact information, and which organizations have received previous grants.

Instrumentl also aims to help nonprofits navigate one of the most common hurdles in finding grant opportunities: discovering and making contact with invite-only grantmakers. These grantmakers only allow select organizations to apply for their grants and often lack a web presence, making introducing your nonprofit and building a relationship a challenge.

Instrumentl provides invite-only grant organizations’ contact information, as well as their history of past grant recipients. This allows nonprofits to better assess their networks to determine if they have an in with these exclusive grantmakers and begin building a relationship.

Costs

Instrumentl offers access to its grant management tools and full grant database at three price points depending on your organization’s size and level of need. Nonprofits can also sign up for a 14-day free trial to see if Instrumentl is right for them before subscribing.

5. GrantScape

Overview

Finding and applying for grants are only the first steps to an effective grant management strategy. To avoid penalties and receive future funding, nonprofits also need to maintain grant compliance. For nonprofits looking for assistance managing their grants, GrantScape is a grant database powered by the grant compliance experts at Thompson Grants.

GrantScape provides subscribers with access to its comprehensive database of more than 11,000 grant opportunities from foundations and government agencies. Additionally, subscribers can access GrantScape’s “knowledge center,” which provides online modules dedicated to various aspects of the grant process. With backing from Thompson Grants, these modules discuss complex legal parts of grant management, such as how to handle grant expenditures, monitor federal subawards, and understand audit law and policy.

Plus, to make sure you know how to use the grant database to its maximum potential, GrantScape provides new users with a 30-minute consultation to answer questions and provide tips for effective grant research strategies.

Costs

Users have the option to subscribe just to GrantScape or get a package deal that includes GrantScape database access by signing up with Thompson Grants. Nonprofits interested solely in the GrantScape database can purchase access at a monthly or annual rate. In contrast, those interested in training rather than a database alone can subscribe to Thompson Grants’ webinar training pass to attend grant-related webinars and subscriber events.

6. GrantForward

Overview

Universities and colleges need specialized grant databases focused on academic funding and research opportunities. Higher education institutions can find what they’re looking for with GrantForward.

GrantForward has a database of over 63,000 grants for researchers. To avoid getting overwhelmed, researchers at your institution can also create individual profiles on GrantForward that state their field of study and research interests. Then, GrantForward will recommend funding opportunities that fit their profiles.

To help train everyone at your higher education institution to use the database, GrantForward provides instructional tools that universities can share with researchers as well as resources for how to roll out GrantForward’s grant research tools to your team.

Costs

The price to access GrantForward is determined by institution size. Contact their team to receive a detailed pricing plan.

7. National Endowment for the Humanities

Overview

Government grants can be divided based on the agency or department funding them. One notable organization to discuss is the National Endowment for the Humanities (NEH). NEH is an independent federal government agency and one of the largest funders of humanities programs in the United States.

NEH grants typically are awarded to:

Museums
Archives and libraries
Higher education institutions
Public television
Radio stations
Individual scholars

The available grants also range widely in specificity from a fellowship for social science research in Japan to a grant meant for strengthening universities’ humanities programs. Each grant has a unique application process that can be explored through Grants.gov.

Costs

NEH is essentially an offshoot of Grants.gov and has the same sign-up requirements and no extra costs.

8. Catholic Funding Guide

Overview

Religious-based nonprofits sometimes struggle to find grants they are eligible for. Fortunately, Catholic organizations and grantmakers alike have the Catholic Funding Guide to connect with one another.

Using highly specialized grant databases like the Catholic Funding Guide can help your nonprofit instantly find more grants that are relevant to your cause. Organizations using the Catholic Funding Guide already start off knowing funders are interested in their organization type and can then further refine their search based on interest area, geographic location, funding amount, and more.

Along with helping grantees find funding, the Catholic Funding Guide helps grantmakers find potential grantees. With the Amplify feature, grantees can create posts about their projects. Then, grantmakers can review proposals and reach out to nonprofits about projects they want to fund.

Costs

Interested Catholic organizations can sign up for either the Standard $229 annual or the Professional $299 annual plans.

9. Local Government Resources

Overview

Sometimes one of the best places to look for grant resources is your own backyard. Check your town, city, or county’s website for grant information. The number of resources and available grants will depend on the size and population makeup of your city.

For example, Atlanta, Georgia is such a strong supporter of the arts that art-related grants have an entire website dedicated to them.

On the other hand, Portland, Oregon has a dedicated grant specifically for small organizations, allowing nonprofits of all types that support the community in some way to receive funding. Additionally, Pittsburgh, Pennsylvania has a special grant for emergency funding that only opens up when disasters hit the city.

Research your local government’s grant resources to see if there are opportunities that fit your nonprofit. If your organization is new to applying for grants, these smaller-scale grants are valuable opportunities in and of themselves and also useful stepping stones for earning larger grants. After all, federal grant applications are often long and detailed, so get practice in applying for a local grant to ensure you’re ready when the time comes to level up your grant strategy.

Costs

Just like with Grants.gov, your local government resources are most likely to be free. You may need to create an account or provide proof of your organization’s nonprofit status, but it’s unlikely there will be any fees.

10. Grantmakers.io

Overview

Not every grant database is a business designed for enterprise-size nonprofits. For instance, Grantmakers.io is a free grant database run by a one-man team. The site scans and formats foundations’ publicly available Form 990s. As a result, nonprofits can conveniently search through basic profiles for over 100,000 foundations.

At a glance, each foundation has essential information displayed, including:

Number of grants offered
Average grant amount
Whether the foundation has recently offered grants
Whether the foundation has paid staff or is operated by volunteers
The foundation’s website
Whether the foundation potentially accepts unsolicited grant applications
Total assets

In addition to foundations, users can also explore grant recipients. Seeing what organizations foundations are giving to and in what quantities can help set your nonprofit’s expectations when seeking grant funding. After all, if a foundation gives to many nonprofits similar to yours, then your grant proposal is more likely to align with their mission.

Costs

Grantmakers.io promises to be, in the website’s creator’s own words, “Free as in freedom and free as in food.” If you would like to, you can even donate to Grantmakers.io to help keep the content free and support the site.

More Grant Research Tools

Grant research tools are essential for helping your nonprofit find the funding opportunities you need to power your mission. Use grant databases that fit your budget and contain information on the types of grant funding relevant to your nonprofit.

However, keep in mind that there’s more to grants than just receiving funding through foundations and government programs. To discover other types of grants your nonprofit can tap into now, explore these resources:

Corporate Volunteer Grant Programs: Learn the Basics. Volunteer grants are a special type of grant that your supporters can start earning for your nonprofit right now. Discover how to take advantage of these grants.
Matching Gift Databases: What Nonprofits Should Know in 2024. Explore how matching gift databases work and what your nonprofit needs to know before investing in this type of grant research tool.
Google Grants Eligibility: How to Check Yours & Get Started. Interested in a marketing grant that’s open to almost all nonprofits? Check out whether you’re eligible for the Google Ad Grant.

Learn how a Google Grants agency can transform your digital marketing.

Hiring a Google Grants Agency in 2024: A Guide & 8 Agencies

January 20, 2024/in Lists and Rankings, Learning Center, Marketing Strategies /by Adam Weinger

Through the Google Ad Grants program, nonprofits have the potential to amplify their marketing and connect with prospects searching for causes like theirs. The program empowers nonprofits to share their missions with people around the globe, but only if they’re strategic about how they allocate their funds.

Google Ad Grant agencies dedicate their time to helping nonprofits make the most of the opportunity. From applying for the program to pinpointing the right keywords, they cover every aspect of the process and eliminate the learning curve that comes with this opportunity. That way, you can focus on pursuing your mission and engaging the new constituents you connect with through your ad campaigns.

Whether you’re just now learning about Google Ad Grants or you’re looking to refresh your account management strategies, a Google Grants agency knows what it takes to keep your account compliant and make your ad campaigns excel. To help you effectively leverage your grant money, we’ll cover everything you need to know, from the basics of the program to our recommended Google Grants agencies that will help you make the most of your $10,000 every month. Here’s what we’ll cover:

An Overview of Google Ad Grants Management
How A Google Grants Agency Can Help
Getting Started With A Google Ad Grant Agency
8 Recommended Google Ad Grant Agencies

Here at Double the Donation, we spend plenty of time working with nonprofits to maximize their fundraising revenue and make a greater impact on their causes. We’ve seen organizations do some pretty incredible things for their missions when they put thought behind their fundraising strategies and leverage corporate giving programs like Google’s. While we work exclusively with matching gifts, other powerful funding opportunities like Google Ad Grants impact the difference an organization can make, so let’s explore how specialized agencies can streamline that.

An Overview of Google Ad Grants Management

Before researching specific Google Grants agencies, make sure you know what Google is offering eligible nonprofits through the program. This will help you understand whether outsourcing the work to a professional is the right move. If you’re already well-versed in Google Ad Grants, feel free to jump ahead to learn how an agency fits into your strategies.

What is the Google Ad Grant?

The Google Ad Grants program is a corporate giving initiative that gives 501(c)(3) organizations $10,000 every month to spend on amplifying their pages in Google search results. That adds up to $120,000 every year that qualifying nonprofits can invest directly into marketing their missions.

Nonprofits pick the landing pages they’d like to amplify, then build ad campaigns that target different keywords related to their mission. The goal of the program is to help nonprofits scale their impact by getting in touch with more donors, volunteers, and advocates online.

So long as your nonprofit complies with the program’s guidelines, the grant will automatically renew each month. The program has pretty strict guidelines for eligibility and ongoing compliance. That’s why organizations typically outsource account management to Google Ad Grant agencies who will oversee their campaigns and ensure their accounts remain compliant.

Are Google Ad Grants worth it?

While it can be challenging to create winning ad campaigns, any organization can (and should) apply for the program. It’s $10,000 of free funding every month that can really amplify your cause if you allocate it strategically. With proper Google Ad Grants management, the program empowers all sorts of nonprofits to:

Increase online conversions such as event signups, donations, and volunteer registrations
Connect with lifelong supporters who are motivated by their cause
Bid on competitor’s keywords so their ads can show up alongside their listings
Build brand awareness and spread awareness for mission-centric operations like matching gifts

To really make the most of the program, the best approach you can take is to have someone at your organization spend at least a few hours each week learning about Google Ad Grants management once you receive your funding. If you face limited staff bandwidth and can’t invest the time you want into creating your campaigns, you might want to outsource the work to a dedicated Google Ad Grant management agency.

Either way, $10,000 a month is a good chunk of change that will pale in comparison to the amount of staff time you spend or the money you pay an expert to manage your campaigns actively.

Why should I invest in Google Ad Grants management?

This Google Ad Grants impact report explains that the return nonprofits see can be incredible with proper Google Ad Grants management. In fact, search ads have the highest ROI for nonprofits using paid advertising among any other paid advertising platform.

With billions of search queries processed per day, Google is the world’s most popular search engine. Advertising your cause on Google can put you in touch with a world of prospects, and properly managing the grant means you can deliver the right content to these individuals.

When you first get started, there’s a huge learning curve you’ll have to overcome. Between conducting keyword research and keeping up with Google’s compliance standards, newcomers have a lot to learn! And with an already-busy schedule, your team might not have enough time to devote to managing your Google Ad Grant.

Investing in professional Google Ad Grants management can help you overcome the learning curve, so you can make the most of your grant money from the start. Especially when you work with a Google-certified agency, you’ll have access to the best advice possible and have a direct line line to Google in case something goes wrong with your account.

Bonus! If you want to learn more about the basics of the program, explore our beginner’s guide to Google Ad Grants. It breaks down the essentials of the program, so you can determine if it’s a smart move for your nonprofit.

How A Google Grants Agency Can Help

From determining your eligibility to finding the right keywords, there’s a lot that goes into effective Google Ad Grants management. That’s where a dedicated Google Grants agency comes into play.

Agencies will take the guesswork out of account management and help you develop winning campaigns that supercharge your marketing efforts. They spend all of their time understanding the program’s requirements and learning how to leverage relevant tools that will maximize their clients’ results. Specifically, they help nonprofits with the following:

Google Grant application. If you’ve yet to apply for the program, a dedicated agency will help you do so by creating your Google For Nonprofits account, getting verified by Percent, ensuring your website has promotable content, and submitting your application for review.
Keyword research. A Google Grants agency will help you develop ad campaigns that target the right keywords. They’ll spend plenty of time researching the keywords associated with your cause and pinpointing the ones that qualified prospects are searching online.
Campaign management. A healthy account will have anywhere from 3-5 campaigns going at once to drive results. An agency will actively track these campaigns, report on performance, and make adjustments to your online content to maximize results. Through Google Analytics and Google Tag Manager, they can create live dashboards and reports that keep you looped into your campaigns’ performance whenever you want.
Monthly compliance. The program’s guidelines are pretty extensive, and by not complying, your account will potentially be deactivated. One of the main priorities of your Google Ad Grants agency is to make sure you’re complying with the program’s guidelines at any given point. Some of these include maintaining a 5% clickthrough rate, avoiding single-word or generic keywords, and responding to the annual program survey. When you use a Google-certified agency, you’ll have access to the program’s latest guidelines, even if they haven’t been formally announced.
Landing page optimization. Your grant money will go to waste if the pages you’re promoting don’t inspire users to convert. Some agencies provide tips for improving your landing pages for campaigns to help boost traffic and conversions.
Reactivation if needed. Ideally, your Google Grants agency will help keep your account in good standing. However, things happen, especially considering the program has pretty strict guidelines. If your account ever lapses or gets suspended, your agency will help reactivate it. Better yet, an agency certified by Google will give you direct access to the Google Grants team, making it easier to resolve any issues.

It’s best not to leave it up to chance. A Google Grants agency knows what it takes to create winning campaigns that inspire users to click through to your website. And like we mentioned, the money you spend on hiring a professional will be well worth it compared to the $10,000 in marketing money you’ll receive every month.

If you’re curious about any of these common services, Getting Attention’s Google Grant agency guide explores how agencies help nonprofits in-depth. That way, you can understand if investing in an agency is the right move for you.

Getting Started With A Google Ad Grant Agency

At this point, you’re almost ready to kickstart your buying journey and explore different agencies. As you explore your options, bear in mind that you should walk through a few steps to make sure you find a Google Grants agency that you can fully depend on to make the most of this CSR opportunity.

For instance, you’ll want to:

Find Google Ad Grants agencies that meet your criteria. For one, many nonprofits look specifically for partners who are certified by Google. That’s because these professional Google Grants agencies have been vetted by the Google Grants team. When exploring these agencies, look for partners that offer services for the specific areas you need help with. For instance, if you want full transparency into your campaigns’ performance, double-check that your Google Ad Grant agency will provide comprehensive reports to your team. If you’re seeking help because your account’s been deactivated, make sure you find agencies that offer account reactivation services.
Explore their website and offerings. An agency’s website is the first resource you can leverage to understand their approach and specializations. Read through their offerings thoroughly to make sure you agree with their approach. Oftentimes, an established agency might also include testimonials or case studies that display the work they’ve completed for their clients.
Reach out to learn more about their approach to Google Ad Grant management. Before you decide to work with an agency, reach out to them to make sure they’re a good fit. This gives you the opportunity to ask any lingering questions and see if their team will mesh well with yours. Many agencies start with a complimentary audit of your account, so you can get a feel for what working with them will look like.

By walking through these steps, you’ll be able to narrow down your options in no time. Remember, the right Google Ad Grants agency will act as an extension of your team and do everything it can to champion your cause. We recommend going with a Google-certified agency since these agencies demonstrate a clear understanding of the program. For reference, becoming a Google Partner involves requirements such as meeting a minimum optimization score of 70%, maintaining a 90-day ad spend of $10,000 USD across managed accounts, and being certified in Google Ads.

Whoever you choose, spending time to find a good fit up front will pay off in the long run as you’ll be able to fully rely on them to make the most of your grant money.

8 Recommended Google Ad Grants Agencies

To help simplify the extensive vetting process, we’ve put together a list of recommendations, so you can get an idea of which ones might be a good fit for your team. Each of these partners works with nonprofits to enhance their Google Ad Grants management and displays in-depth knowledge of the program’s requirements and opportunities. Use this list to narrow down your options and request their support as soon as you’re ready.

Getting Attention | Best All-Around Agency

Getting Attention specializes solely in Google Ad Grants management. They’re committed to maximizing your grant money, keeping your account compliant, and connecting you with lifelong prospects through powerful marketing campaigns. Backed by a team of seasoned professionals, they’ll act as an extension of your team and work with you to make sure you’re experiencing the results you expect. By managing every aspect of your Google Ad campaigns, they’ll help get your cause in front of qualified prospects who want to make an impact on your cause.

This agency is also a certified Google Partner, meaning the Google Ads team has personally reviewed their team’s abilities to manage Google Ad accounts properly. Their core services include:

Google Ad Grant Application. If you haven’t already applied for the program, let Getting Attention’s experts handle your application. They’ll check your eligibility for the program and walk you through every step necessary to get your account reviewed and accepted.
Campaign Management. They’ll maintain up to 5 active ad campaigns per month, do ample keyword research, consistently monitor ad performance, and make adjustments as needed. Not to mention, they’ll stay on top of reporting and pinpoint the most useful opportunities and goals for your team.
Ongoing Compliance. Proper Google Ad Grants management means staying on top of the latest rules. As Google Partners, Getting Attention is one of the first ones to hear about compliance rule updates, so you can keep your account in good standing.
Account Reactivation. Their team has extensive knowledge of the program’s compliance requirements. Plus, they have a direct line to the Google Grants team thanks to their certification. If your account is currently lapsed or ever gets suspended, they’ll get everything up to code, so you can continue amplifying your mission.

Getting Started With This Google Grants Agency

Getting Attention strives to be fully transparent with its clients, which is why they don’t charge any upfront fees and instead only charge a monthly fee of $500. Compared to the $10,000 in grant money they’ll secure for you, that’s a small price to pay for expert Google Ad Grants management, especially from a certified agency!

If you require additional services beyond what’s included in their pricing package, they’re open to discussing their experience with you to find a plan that will work. Reach out to discuss your needs with their team today.

Get a free consultation with Getting Attention!

Nonprofits Source | Best Agency for Educational Resources

If you’re brand new to the Google Ad Grant program, the most vital thing you need in this stage is information, and that’s where Nonprofits Source steps in. This digital marketing agency empowers nonprofits to grow their digital footprints, and where it really stands out is its expansive educational library.

Know that they only offer general digital marketing services to nonprofits, though. These services include search engine optimization and web design. While they don’t manage Ad Grant accounts, they offer plenty of free resources about the program, such as:

An Ultimate Google Ad Grant Guide: Become a whiz on the program by learning the basics and how to use the Google Grant to launch your organization toward its digital marketing goals.
How to Apply for Google Grants: This guide walks through the key steps your nonprofit needs to take to acquire the Google Grant. It even shares pro tips for improving your website to drive more conversions with your ads.
Tips for Hiring A Google Grants Manager: If you still have questions about working with Google Grants agencies, this guide can answer your questions and give you additional recommendations for trusted agencies.

Exploring This Agency’s Resources

Check out Nonprofits Source’s blog for the latest tips in the nonprofit digital marketing world. In no time, you’ll be an expert! You can also partner with them for your SEO and website design needs.

Explore the Nonprofits Source blog!

DNL OmniMedia | Best Consultant for Nonprofit Technology

DNL OmniMedia is a nonprofit technology consultant. Their mission is to help your nonprofit leverage technology in ways that amplify your cause and focus on goals rather than getting bogged down with code and data. While they don’t specialize solely in Google Grants, they do offer services that will help enhance your Google Ad Grants management.

Their Google Ad Grants services include:

Google Grant strategy. DNL OmniMedia can make sure that your Google Ad Grant strategy aligns with other aspects of your nonprofit’s strategy. They’ll help you create a keyword strategy that makes sense for your cause and connects you with the right prospects.
Ad copy development. Their digital marketing experts will write and test ads that are designed for optimum impressions and clicks. That way, you can inspire readers to click through to your site.
Website development. Backed by a team of skilled developers, DNL OmniMedia will help you create your website and amplify your online presence. That way, you can create valuable landing pages for your Google Ad Grant campaigns that drive users to get involved.
Reporting. With Google Analytics and Google Tag Manager, DNL OmniMedia will report back to your team on campaign performance and interpret the data for your team. That way, you can improve your site and campaign’s content.

Getting Started With This Google Grants Agency

DNL OmniMedia makes it easy to learn about their services and contact their team. Whether you’re looking to improve your Google Ad landing pages or better understand campaign data, this Google Grants agency is a reliable choice!

Learn more about DNL OmniMedia!

Allegiance Group | Best Agency for General Digital Marketing

Formerly known as Beaconfire RED, Allegiance Group works with nonprofits and associations to transform their digital strategies and grow their impact. Whether you’re focused on fundraising, advocacy, stewardship, or content marketing, they’ll tailor your digital marketing plan to do more good for your cause. One of their primary digital marketing offerings is Google Ad Grants management.

Their core Google Ad services include:

Website content optimization. They’ll leverage data to evaluate your website’s existing content and teach you how to create valuable content that you can then amplify through your ad campaigns. The Allegiance team has plenty of experience with A/B testing, too, so they can pinpoint what elements drive users to complete your online forms that you want to promote as well.
Keyword research. This Google Grants agency will help you find the keywords that your supporters are searching online and develop campaigns that target those terms. Aside from your Google Ad campaigns, they’ll also monitor your organic traffic and rankings to help create a more holistic SEM strategy.
Reporting. Allegiance Group takes data seriously. With custom implementations of Google Analytics using Google Tag Manager, they deliver reports and real-time dashboards that display your marketing performance, like page views, entrances, and goal assists. That way, you can continuously refine your campaigns.

Getting Started With This Google Ad Grants Manager

Allegiance Group empowers you to create a more holistic approach to your nonprofit’s digital marketing. Explore their site to get a sense of whether their offerings align with your Google Ad Grant needs.

Learn more about Allegiance Group!

RKD Digital | Best Agency for Donor Cultivation

RKD Digital is a certified Google Grants agency that empowers nonprofits to get the most out of their grant money. They understand that nonprofits often have trouble making the most of their free advertising money without professional help and aim to eliminate those obstacles for them. They were the first full-service direct-response company to be added to the Ad Grants Certified Professional Community, so you know you’re in good hands if you choose them to handle your Ad Grant needs. From animal welfare groups to veteran organizations, they strive to help all causes succeed by connecting with donors.

Their team of experts will work closely to manage all aspects of your account through services such as:

Account Activation. Between filling out your application and securing validation tokens, RKD Digital will help you get your account up and running, so you can secure your free grant money.
Ad Creation. Their professional Google Ad Grants team will build high-level campaigns with ad groups and keywords. They’ll even write the ad copy for you.
Campaign Optimization. Once your campaigns go live, the work doesn’t stop there! Their Google Ad Grant agency will monitor your campaigns’ performance and make adjustments to boost conversions.

Getting Started With This Google Grants Agency

RKD Digital makes it easy to amplify your work and take advantage of the opportunities available to your nonprofit. Before lining up a consultation with their team, check out their services to make sure they offer what you need.

Learn more about RKD Digital!

TrueSense Marketing is a Google Grants agency that helps nonprofits grow supporter relationships.

TrueSense Marketing | Best Agency for Search Engine Marketing

As a certified professional Google Ad Grant agency, TrueSense Marketing is a smart addition to your marketing efforts. They’re made up of a team of more than 200 professionals who have extensive search engine marketing (SEM) experience that can take your Google Ad Grants management to the next level. They’ll handle everything from application to ongoing maintenance, so you can focus on other aspects of your mission.

Their core services include:

Google Analytics. Their team will implement tracking to view how users interact with your site, so you can pinpoint and optimize your most important content.
Hands-On Management. TrueSense Marketing will actively manage your account to ensure it stays compliant, edit your campaigns to maximize ad performance, and collaborate closely with your team to highlight the most valuable opportunities for your nonprofit.
Comprehensive Campaigns. With help from this Google Grants agency, you won’t be confined to only donor-based ad campaigns. They’ll help you leverage your grant money to reach an entire community of prospective clients, volunteers, advocates, and other supporters.

Getting Started With This Google Ad Grants Manager

TrueSense Marketing is devoted to helping you make the most of your $10,000 each month. You can explore their full list of services on their website and determine if they’d be a good fit for your nonprofit.

Learn more about TrueSense Marketing!

Koios | Best Google Ad Grants Agency for Libraries

Koios is a nonprofit organization specializing in digital marketing for public libraries, library advocacy groups, and other public information advocates. Their main service involves using the Google Ad Grants program to enhance the visibility of libraries online. Koios assists libraries in applying for these grants, creating effective advertising strategies, and managing their Google Ads accounts.

They focus on increasing web traffic to library websites and resources, particularly by making library catalogs more discoverable in Google searches. Here’s an overview of this agency’s services:

Google Ad Grant Application. They’ll help you register with Google for Nonprofits and apply for the Google Grant. If your application is rejected, they’ll make the necessary adjustments to ensure it’s approved.
Ad Optimization. Koios will create standout ads and monitor your campaigns. They have an incredible 12.8% CTR, which helps libraries spread awareness and share the joy of learning.
Catalog Promotion. Their main offering is promoting each library’s Online Public Access Catalog (OPAC) within Google SERPs, allowing the entire catalog to be searchable and visible online.

Getting Started With This Google Grants Agency

Koios works with libraries of varying sizes and tailors its pricing accordingly, offering a 60-day free trial period for new subscribers.

Learn more about Koios!

Reef Digital Agency | Best Google Grants Manager for Australian Nonprofits

Located in Australia, Reef Digital specializes in managing Google Ad Grants among other digital marketing services. They were the first agency in Australia to receive the Google Ad Grants Certified Professional designation, which is a testament to their expertise.

After serving 50+ nonprofits, they know how to unlock the power of the Google Ad Grant. Here’s a rundown of their services:

Balancing Ad Grants and Paid Ads. They help nonprofits show their grant-funded ads wherever possible and use paid ads to supplement any gaps.
Google Grant Compliance. They’ll keep a close eye on your performance to keep your account in good standing with Google.
Supplemental Digital Marketing Services. Reef offers a range of services that can enhance your overall Google Ad performance, including landing page optimization, SEO, and content creation.

Getting Started With This Google Ad Grants Manager

Reef charges based on the complexity of your Google Grants needs. They offer a free Google Ad Grants audit to potential clients.

Learn more about Reef!

Additional Google Ad Grant Resources

The Google Ad Grant program offers an immensely valuable marketing opportunity for your team. You can amplify your work and expedite your mission, but only if you choose the right keywords and deliver optimized landing pages to prospects.

A professional Google Grants agency eliminates the guesswork and makes it incredibly easy to get your content in front of the right audiences.

Plus, agencies that are fully devoted to Google Ad Grants management spend their time learning the ins and outs of the program. They fully understand everything from compliance requirements to keyword research best practices. That way, you can rest assured that you’re creating winning campaigns and that your account will stay compliant. In turn, you can keep receiving your free $10,000 grant every month.

As the only agency fully dedicated to Google Ad Grants on our list, we highly recommend you check out Getting Attention. They offer everything you need to get your account activated and create optimized campaigns. Plus, they’re a certified Google Partner, so you know you’re receiving professional guidance.

Looking to learn more about the program? As you start researching different agencies, check out these educational resources:

Google Ad Grants for Nonprofits: The Complete Guide. Learn all about the program and explore some of the strategies that a Google Grant agency might use to optimize your account by exploring this guide.
How Google Ad Grants for Nonprofits Can Increase Visibility. Still wondering if the program is a good investment of your time and resources? Learn more about the program and how to work with a Google Grants agency to amplify your work.
Corporate Philanthropy Examples: Companies Doing It Right. Google is just one of many companies that offers generous charitable programs. Explore some other companies that give back to organizations like yours.